Sheila Bennett Email & Phone Number

Atlanta, Ga / Jacksonville, Fl

Brentwood, Tennessee, United States

Transformational leader of CORE: Children of Restaurant Employees to serve employees with children in the restaurant and beverage service industry when either the parent or the child faces a health crisis, injury, death or the loss of their home or place of employment due to a natural disaster. Redesigned the organization to integrate nonprofit best practices, foster an effective and collaborate corporate partnership strategy to support the mission of helping provide financial relief to restaurant families when they face a qualifying event.In 2020, we grew, tripled funding and provided financial relief to support 5 times the number of families helped in 2019, while implementing new process and systems efficiencies to prepare the organization for future growth.Forged new strategic partnerships and national media partnerships to increase awareness to a broader industry audience. Created the exclusive partner resource center to provide turnkey assets and value to supporters. Www:COREgives.org

Greater Atlanta Area

A leader, influencer and connector. With blended experience building go to market strategies by understanding the value proposition and competitive landscape. Skilled at developing strategic marketing, fundraising and business development programs to drive revenue and collaborate with internal and external teams to gain alignment on core strategies and goals to grow the bottom line. With experience in the restaurant industry in business development, sales, fundraising, marketing, franchisee engagement, technology, and supply chain.Diverse experience in the profit and not-for-profit space. Serving as the current Sponsorship Chair, Atlanta Les Dames d 'Escoffier - Afternoon in the Country Fundraising Event to raise funds for scholarships and grants. Reimagined the event, redesigned sponsorship categories, offerings and benefits. Surpassed sponsorship goal in 5 months. Established a new stretch goal to inspire and empower a volunteer committee and organization to secure additional sponsors for this culinary fundraising event. https://www.ldeiatlanta.org/aitc

Alexandria, Virginia And Alpharetta, Ga

Led business development strategies to support lead gen, secure C-Suite meetings for sales opportunities, lead industry trade show strategies to produce qualified leads and track into Salesforce, closing first new client within 90 days. Provided leadership to the team and external stakeholders. Lead strategic partnerships to form alliances with third party businesses and served as the liaison to Fishbowl’s largest partner, Coca-Cola, collaborating with internal cross-functional teams, and the partner to design custom approaches and technology product solutions for mutually beneficial customers. Utilized knowledge to perform analysis of market and industry trends to aid in the creation of the sales strategy. Worked with the Client Success and Sales teams to strengthen relationships and partnerships to open doors at the executive suite and to identify opportunities to grow the business with SaaS / Digital Technology and Analytics. In addition, represented Fishbowl at key industry events, coordinated regional events and facilitated strategic partner opportunities in addition to serving as the liaison for select strategic partnerships and serve as the voice of the customer.

Washington D.C. Metro Area - Remote Office

Provided vision, inspiration, and leadership in creating No Kid Hungry’s fastest-growing national fundraising and industry engagement program. The Dine Out for No Kid Hungry experienced double-digit and triple-digit growth 6 out of 7 years when the national average was 3%. Inspired an industry to embrace and adopt ending childhood hunger as their cause. Led the strategic rebrand from the Great American Dine Out to the Dine Out for No Kid Hungry and redesigned the overall program, that achieved increased brand recognition and adoption.Responsibilities included creating an advisory leadership board, cultivating and fostering relationships for sponsorships, partnerships and planned giving campaigns. Designed all aspects of the program that included: marketing/PR plan, social media strategy, collateral, go-to-market strategy, interactive website, brand content, POP, turn-key resource center, training tools, event engagement strategies and built a solid and sustainable consumer engagement program to raise significant funds.Dine Out for No Kid Hungry generated $30+ million in 7 consecutive years of financial growth. Coached a 20-person corporate partnerships team in creating custom co-branded restaurant promotions that resulted in sales lifts of 2-16% for operators as well as bounce-back coupon redemption rates of 5-49%.

Pittsburgh, Pa - Remote Office

Led the business transformation strategy in collaboration with the President after the completion of the logistics business viability analysis. Designed a strategy to merge 4 entities into a blended business model that became ARMADA Supply Chain Solutions Company; and end to end supply chain solution with the integration of customizable logistics solutions and technology to track and measure overall supply chain performance, drive efficiencies and provide cost savings in the supply chain. Also managed a strategic rebrand and directed all marketing strategies and operations supporting trade shows, advertising, direct marketing campaigns, social media and website branding.

Led industry research, marketing, website redesign, rebranding, internal and external communications and sales tool creation to support business development strategiesto support conference engagement, presentations and sales meetings.. An additional achievement in this role includes increasing revenue by 125% for Compass Group N.A. Charlotte Shout through the creation and launch of a supplier participation program. presentations.

Chicago, Illinois, United States

As Senior Director, Industry Relations & Fundraising, Sheila developed and launched strategies to increase financial support for events, national programs, individual giving campaigns, planned giving, fundraising campaigns, established endowments and awards for a $400K+ annual scholarship platform. She established and managed an annual budget including $3.5 million in existing and new corporate partnerships, and designed partnership strategies to support events, initiatives, and scholarships. In addition, Sheila designed and implemented key department strategies and marketing plans, and developed all collateral materials. She also prepared and presented reports on strategies, sponsorship, projections, and performance to the Board of Directors.

Nashville, Louisville, Greenville, S.C.

At PYA Monarch, Sheila specialized in sales growth, customer-focused roles to lead and optimize key operations. In this capacity, she increased product sales revenue by 14% through marketing strategies and communications, and conducted gross profit analysis studies of account profitability to maintain 21% ROI. She also established customer service best practices, processes, customer service crisis plans and facilitated trainings to increase the customer satisfaction rate to 98%. In addition, Sheila served as liaison to internal and client purchasing departments and franchise communities, and initiated a collaborative franchise purchasing council to consolidate distribution warehouse slots to reduce costs and increase purchasing efficiencies for Applebee’s.

Nashville, Tennessee, United States

A great foundation of restaurant operations experience and hospitality excellence in serving others. Also fueled the love for culinary exploration.