I discovered my passion for marketing unexpectedly when I convinced a leader in Disney Marketing to hire me for a special event project after stage-managing over 800 guest performances at Walt Disney World and working on over 50 special events for Disney Entertainment. Little did I know that this temporary assignment would lead to my fantastic career in branding, loyalty, marketing strategy, & partnerships. Today, I create marketing that leaves a legacy using my superpowers:Transforming brands: My proprietary Butler Branding BootcampTM process, refined over two decades, uncovers your unique brand & messaging through highly interactive sessions.Deepening customer loyalty: I optimize loyalty & membership programs to boost customer engagement, reduce acquisition costs, yield valuable customer data for future targeting & personalization, and drive revenue. Developing high-ROI marketing strategies: With a data-driven, results-oriented, & AI-first mindset, I align marketing & communication strategies with business objectives. From strategic annual marketing plans across owned/earned/paid channels to customer journey mapping, thought leadership, & content strategies, I ensure each marketing action contributes to business goals. I bring over two decades of growth marketing experience in B2B, B2C, & B2B2C to project-based & fractional Chief Marketing Officer engagements.Fostering connections: Finding hidden synergies & creating alliances by bringing together brands, ideas, & people to unlock new possibilities feeds my soul. From developing the first Disney Visa credit card & launching the program to forging strategic partnerships that add customer value & increase company revenue, my favorite career moments have centered around opportunities created when working together.Beyond the Boardroom - My personal passions:I won the friendly competition with my sisters to visit all 50 states first while on a business trip for JPMorgan Chase, proudly posing under the "Welcome to Arkansas" sign on I-65 South as semi-trucks sped by. My love for travel, which started during family summer vacations, driving in our station wagon to national parks and historic sites, continues to motivate me today.Whether it's escaping on a weekend getaway to listen to great music & eat great food or planning my next overseas adventure, I'm always ready to explore. Travel has shaped my career choices & fuels my passion for what I do.Ask me my favorite bourbon cocktail by city. Or share yours!I enjoy connecting & would love to hear from you. Say hello at sheila@butlermg.com.
Listed skills include Leadership, New Customer Acquisitions, Direct Marketing, Product Marketing, and 46 others.
