Sheila Butler Email and Phone Number
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Sheila Butler personal email
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Sheila Butler phone numbers
I discovered my passion for marketing unexpectedly when I convinced a leader in Disney Marketing to hire me for a special event project after stage-managing over 800 guest performances at Walt Disney World and working on over 50 special events for Disney Entertainment. Little did I know that this temporary assignment would lead to my fantastic career in branding, loyalty, marketing strategy, & partnerships. Today, I create marketing that leaves a legacy using my superpowers:Transforming brands: My proprietary Butler Branding BootcampTM process, refined over two decades, uncovers your unique brand & messaging through highly interactive sessions.Deepening customer loyalty: I optimize loyalty & membership programs to boost customer engagement, reduce acquisition costs, yield valuable customer data for future targeting & personalization, and drive revenue. Developing high-ROI marketing strategies: With a data-driven, results-oriented, & AI-first mindset, I align marketing & communication strategies with business objectives. From strategic annual marketing plans across owned/earned/paid channels to customer journey mapping, thought leadership, & content strategies, I ensure each marketing action contributes to business goals. I bring over two decades of growth marketing experience in B2B, B2C, & B2B2C to project-based & fractional Chief Marketing Officer engagements.Fostering connections: Finding hidden synergies & creating alliances by bringing together brands, ideas, & people to unlock new possibilities feeds my soul. From developing the first Disney Visa credit card & launching the program to forging strategic partnerships that add customer value & increase company revenue, my favorite career moments have centered around opportunities created when working together.Beyond the Boardroom - My personal passions:I won the friendly competition with my sisters to visit all 50 states first while on a business trip for JPMorgan Chase, proudly posing under the "Welcome to Arkansas" sign on I-65 South as semi-trucks sped by. My love for travel, which started during family summer vacations, driving in our station wagon to national parks and historic sites, continues to motivate me today.Whether it's escaping on a weekend getaway to listen to great music & eat great food or planning my next overseas adventure, I'm always ready to explore. Travel has shaped my career choices & fuels my passion for what I do.Ask me my favorite bourbon cocktail by city. Or share yours!I enjoy connecting & would love to hear from you. Say hello at sheila@butlermg.com.
Butler Marketing Group Fl Llc
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Founder, Chief Marketing OfficerButler Marketing Group Fl Llc Apr 2023 - PresentOrlando, Fl, UsButler Marketing Group is the spark where innovation meets marketing. Like kaleidoscopes that illuminate new perspectives, we combine results-driven strategies, creative brilliance, and the power of connections to unlock your brand's full potential. With integrity and a touch of inspiration, we'll guide you on an unforgettable marketing journey towards legendary success. Let us be your trusted partner in making marketing wonders happen.Butler Marketing Group offers boutique marketing services and fractional Chief Marketing Officer (CMO) expertise. Contact us to discuss how we can elevate your brand with tailored marketing strategies, loyalty and partnership marketing expertise, and our on-demand executive marketing leadershipLearn more at www.butlermg.com
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Independent ConsultantMagicmakers® Group Apr 2023 - PresentOrlando, Us -
Chief Marketing Officer, Executive Vice PresidentAxiom Bank, N.A. Sep 2022 - Apr 2023Maitland, Fl, UsLead marketing and communications for Axiom Bank, N.A. and lines of business including retail banking, commercial banking, Axiom Ventures and Axiom Partners Evolve brand and marketing efforts to reflect Axiom Bank’s transformation as it serves individual consumers and small- and middle-market businesses with a wide range of banking products & solutions utilizing an open technology approach powered by leading fintech partnersEstablish marketing center of excellence that develops and executes long- and short-term consumer and business to business marketing strategies across .com, email, social media, paid media, print and more. Build & recruit diverse talent for marketing organization -
Senior Director, Global MarketingChoice Hotels International Mar 2018 - Aug 2022North Bethesda, Maryland, UsLed marketing organization including development and implementation consumer and business to business marketing strategies, in house and agency creative development, agency management & collaboration, content creation, activation of customer segmentation and CRM strategies and marketing execution in Choice owned, paid and earned marketing channelsOrganization provided marketing services and support to internal stakeholders including Choice Hotels Brand Teams, Franchise Development, Global Sales, Choice Privileges global loyalty program, Partnerships and moreDelivered on business objectives by defining vision, enterprise-wide marketing strategy and customer roadmap and then executing through TV, .com, mobile web, mobile app, email, social media, paid media and more, all while leveraging customer insights, consumer trends and analytic tools to optimize marketing investment and maximize efficiencies -
Senior Director, Global Loyalty Marketing & PartnershipsChoice Hotels International Mar 2018 - Oct 2021North Bethesda, Maryland, UsLed global loyalty program, managing vision & evolution of Choice Privileges. Determined optimal set of program benefits to engage & reward customers, optimizing customer value & program profitability. Owned program marketing, segmentation & targeting, branding, loyalty budget, P&L, technical & digital project prioritization & resources Increased revenues by driving CRM & national & targeted promotional strategies to maximize revenue & incrementalityGrew membership & deepen engagement by defining & executing strategies to acquire new loyalty members, drive additional activity from existing members & retaining Elite members through strong value proposition and aspirational redemption opportunitiesLed business development pipeline and cultivate new partnerships that expand earning and redemption value proposition of loyalty program. Negotiated & launched new partnerships, including international all-inclusive/luxury resorts & casino hotels that appeal to target audienceMaximized existing partnerships & ancillary revenue
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Vice President, Marketing Growth & Innovation, New Customer AcquisitionsJ.P. Morgan Jul 2014 - Mar 2018New York, Ny, UsAcquired new customers utilizing integrated marketing strategy including: • digital (website, mobile, email, affiliate, paid search & social)• traditional (direct mail, onsite, call center & alternative media)Optimized pricing and promotional offer components to effectively maximize marketing investment profitability Collaboratively developed and executed long-term strategic new customer acquisition roadmaps for strategic business units that:• delivered on business unit goals including sales and revenue• utilized best practices & key learnings• drove innovation through new channel entry, new capabilities, test & learn methodology and analyticsSuccessfully launched new products with go to market integrated marketing strategy that maximized earned share of voice media impressions and highest return on marketing investmentManaged marketing investment cycle utilizing most recent analytics, new technology and channel capabilities and year over year trends to forecast new customer acquisitions -
First Vice President, Partnership MarketingJpmorgan Chase Dec 2007 - Jul 2014New York, Ny, UsDefined vision & critical path through the development & implementation annual forecasts & marketing plans that meet goals of both parties in partner allianceDrove customer engagement & sales through creative, compelling marketing initiatives using digital, social & traditional channelsRetained customers & increase loyalty, creating brand advocates / ambassadors who were passionate about the product and brand Gained consumer insights to design innovative, compelling value proposition & launched products in marketEvaluated customer segments and developed unique marketing & servicing treatments for key segmentsCrafted product concepts & customer acquisition strategies for business developmentEffectively managed project teams, agencies and resources & partner / alliance relationship -
Vice President, Partnership MarketingJpmorgan Chase Jan 2005 - Dec 2007New York, Ny, UsAcquired new customers for high profile partner product through integrated, partner branded marketing strategy across a variety of marketing channels including:Direct mailOnline (banners, search optimization & affiliate marketing)EventsPartner locations (retail stores, resort properties)Direct response televisionCall centersLaunched new distribution channels & effectively managed acquisition costs through channel mix
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Assistant Vice President, Partnership MarketingJpmorgan Chase Jan 2001 - Jan 2005New York, Ny, UsLeveraged partner expertise in business development process & participated in contract negotiationsSuccessfully launched high profile partner product in marketInstrumental member of partner product launch team
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Director Of Brand Management & Marketing Strategy, Digital MediaInfonautics 1999 - 2000UsBranded suite of Internet sites & startup companies seeking venture capital fundingCreated brand-centric culture by utilizing an inclusive, educational & open approach to brand development across the organization Designed marketing strategies to generate awareness & acquire new customers -
Marketing ManagerWalt Disney World 1997 - 1999Lake Buena Vista, Florida, UsAccount Manager, Alliance Marketing: Synergy & Broadcast Alliances: Orchestrated development of three Birnbaum Official Guide Books to Walt Disney World with Hearst Business Publishing; increased sales by 20% through Disney Store synergy strategy Associate Brand Manager/Travel Industry Marketing Manager, Disney Cruise Line Brand Management: Developed marketing materials for launch of cruise line business & Disney Magic Inaugural Celebration Project Manager/Coordinator, Brand Management & Special Events Development: Executed special events across Walt Disney World theme parks & resorts & developed new event concepts to delight Guests & reinforce Disney brand messagesCoordinated marketing messages & production for media broadcasts highlighting Walt Disney World including Weddings of a Lifetime - Lifetime Television, Rock ‘n’ Roller Coaster Press Event - E! Entertainment Television, and Rebecca’s Garden - Home & Garden Television -
Entertainment Guest Talent CoordinatorWalt Disney World 1992 - 1997Lake Buena Vista, Florida, UsCoordinated guest talent performances & special events across Walt Disney World for 800 performances & 50 special events involving guest & celebrity talentProduction work on large-scale special events; notably, Walt Disney World 25th Anniversary Press Event, Disney Licensing Convention, 1992 Indianapolis 500 Festival, & Annual Christmas & Easter Parades on ABC Television
Sheila Butler Skills
Sheila Butler Education Details
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Indiana University BloomingtonMusic And Business / Arts Administration -
University Of North Carolina At Chapel HillInternational Business
Frequently Asked Questions about Sheila Butler
What company does Sheila Butler work for?
Sheila Butler works for Butler Marketing Group Fl Llc
What is Sheila Butler's role at the current company?
Sheila Butler's current role is Fractional CMO & Marketing Consultant I Professional Speaker & Podcast Guest l Transform brands, deepen customer loyalty & create marketing that leaves a legacy l Will work for bourbon.
What is Sheila Butler's email address?
Sheila Butler's email address is sh****@****els.com
What is Sheila Butler's direct phone number?
Sheila Butler's direct phone number is +173172*****
What schools did Sheila Butler attend?
Sheila Butler attended Indiana University Bloomington, University Of North Carolina At Chapel Hill.
What skills is Sheila Butler known for?
Sheila Butler has skills like Leadership, New Customer Acquisitions, Direct Marketing, Product Marketing, Consumer Insight, Database Marketing, Strategic Partnerships, Business Alliance Development, Loyalty Marketing, Market Planning, Customer Retention, Start Ups.
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