Sheila Francis Email & Phone Number

Boise, Id, Us

Boise, Idaho Area

• Overall Management of the organization and leadership of IBU including fundraising, administration, member and public communications, and event planningo Coordinate membership renewals, membership outreach and• Act as liaison of breweries and the different agencies regulating alcohol including Idaho’s Alcohol Beverage Control, Idaho State Tax Commission, Idaho legislature, Tax and Trade Bureau and various municipal governments.o Advocate for the brewing industry in the State legislature and elected officials in Washington DC.o Act as a resource and provide guidance for members with questions regarding industry regulations• Establish, develop and maintain community relations with a broad range of sectors including all levels of government, industry organizations and related businesseso Currently developing partnership with the Idaho State Department of Tourism for state-wide promotions of Idaho craft beero Actively work with Idaho Wine Commission, Idaho Barley Commission, State Department of Agriculture and the State Department of Commerce’s Economic Development team to ensure Idaho beer industry is protected and find opportunities to work together for mutual benefit• Identify, prioritize and provide council to the Board of Directors in assessing legal challenges and opportunities, fundraising initiatives and overall strategic growth of the organization.• Manage member and non-member communication including newsletters and social media

Boise, Idaho Area

Boise, Id

• Coordinate and promote the Food Truck Rally, a monthly gathering of food trucks at various locations around the Treasure Valley to bing together the community around local businesses• Seek out and establish partnerships for partnering events and increased community awarenesso Partnerships have included the Idaho Food Bank, Leadership Meridian, Meridian Library, Bogus Basin Mountain Resort and The Gardner Company

Boise, Idaho Area

• Initiated community engagement through nonprofit and community partnershipso Managed and curated “Payette Forward” program which includes monthly giving, weekly Kegs4Kause and annual Payette Forward IPA partnerships.§ Partnered with over 120 organizations for Kegs4Kause over the course of three years resulting in tens of thousands of dollars contributed to help each organization with its mission§ Contributed product and merchandise to organizations on a monthly basis for private fundraisers or volunteer appreciation eventso Developed meaningful partnerships with organizations and events including The City of Boise, Treefort Music Festival, The Brewers Association, Basque Soccer Friendly and Idaho Cattlemen’s Association§ Partnerships were tailored to meet goals of organizations and be of mutual benefit§ Developed strategic plans and unique marketing campaigns based on goals of the partnership• Led and managed marketing efforts including social media, advertising and sponsorship agreementso Executed strategic marketing campaigns to increase brand awareness utilizing multiple platforms and mediums not limited to digital, print and radio.o Worked closely with graphic design department and branding agency to develop promotional materialso Monitored interactions and analyzed results to optimize future campaigns

Idaho

Founding President of Idaho's craft brewers organization, Idaho Brewers United

Chicago, Il

Managed artist and crew hospitality, collected song information and aided in set-up and set designArticulated the legal waivers to artists and management, detailing the effects on the artists and their legal songs rights for the performance and creative materialsPromoted to camera operator after fifteen months due to outstanding eye for detail and proven creative abilities

• Developed a strategic marketing plan that included: • Unique distribution opportunities including music events and local business partnerships • Utilize social media to increase brand awareness, endorse the “Buy Local” campaign in Boise and promote positive relationships within the community • Collaborated with founder on developing the brewery brand, product descriptions as well as the brewery’s physical appearance to establish an identity in line with the Founder’s wishes and vision• Established the interior design vision to reflect the quality of the brand and evoke contemporary western feel and self-directed the design effort of tasting room including selection of paint colors, interior textures and lighting

Collaborated on packing design for "In the Trenches" book with the goal of a desirable package in agreement with the tone of the bookManaged office tasks including telephones, messages, document filing and copies, to streamline the overall performance of the businessReviewed online and telephone book orders for shipment, processed payments and maintained records for all orders

Organized the Mayors' Awards to YouthExecuted the event in its entirety focusing on typically under-recognized studentsProduced informational materials for school administrators and invitations for students, families and local government officialsDesigned plaques to be given to honorees and wrote press release for local news outletsWorked with all Ada county Junior High and High school administrators as well as five area mayors and staff to coordinate nominations, scheduling and relay information

B.B.A. Accountancy, Accounting

Activities and Societies: Alpha Kappa Psi Professional Business Fraternity

Education record

Activities and Societies: Chamber Orchestra