Sheila Connelly Email and Phone Number
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Senior Brand Development/Retail/Marketing Specialist 2010 to Current VP Design/Merchandising Sportswear Tiger J LLC ($100m) 2008 to 2010 Creative Director/GMM Retail (U.S.) Pampolina European Childrenswear ($40m) 2005 to 2008Chief Merchant/CEO Hartstrings Childrenswear ($80m) 1999 to 2004SVP Retail/ Design &Merchandising Hartstrings Childrenswear ($80m) 1990 to 1999 VP Design & Marketing/Brand Management The Eagle’s Eye ($100m) 1982 to 1990Buyer Collection Denim Macy’s/Bamberger’s 1980 to 1982 ------------------------------------------------------------------------------------------------------------------Experienced brand builder and design development/marketing specialist whose expertise includes digital based multi media product launch and promotion.-High-performance creative executive credited with building $75M (Hartstrings) wholesale/vertical retail brand into a industry leader in both revenue/income growth through combined efforts on design/marketing and internal process control. -Proven success navigating global organizations, Pampolina U.S. President. (European better childrenswear $40m worldwide)-Partnered with QVC/HSN executives to strategically design/launch six high profile brands, including Rachel Zoe, Liz Lange and Janie Bryant from Madmen, whose combined retail revenue was $25M for 2010. Formulated the targeted brand positioning, drove multimedia game plan, designed product offering, VP Design/Tiger J.- Grew annual revenue from $15M to $70M—launched strategic initiative to become a vertical retail operation (opened 27 stores) which led to successful sale of the company 2002. – Hartstrings CEO.- VP Design/Brand Management at The Eagle's Eye, Chris Burch owned company, overseeing team of 25 designers/merchants in women's/kids at this $100m company.
Philadelphia University
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Philadelphia UniversityDowningtown, Pa, Us
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Director Fashion Design Program, Associate Professor Philadelphia UniversityPhiladelphia University Jan 2014 - PresentPhiladelphia, Pa, Us
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Senior Brand Development / Retail / Marketing SpecialistScb Consulting 2010 - PresentBRAND DEVELOPMENT/ RETAIL / MARKETING SPECIALISTIndependent consultant specializing in celebrity/designer product launch and collaborations-Assignments include 24 month-long project as Fashion Director for Shop NBC ($600m), the NBC Universal electronic retail platform broadcast to 80 million homes. Initiated and oversaw brand/product development in apparel, accessories and home. Leveraged industry contacts to bring several high profile brands/celebrities to the table for this multimedia electronic retailor as they strategically grow their merchandise assortment to include fashion/accessories/apparel. Shopped NYC trade shows/market to strengthen and build vendor structure in apparel.-Served as Creative Director for brand launch strategies including managing all aspects of multimedia marketing rollout; PR/press events, digital strategy, print marketing campaign, press releases, on-air launch. Partnered with broadcast teams to produce and style both cross-channel and bi-monthly promo spots. Created digital look book. Directed all aspects of consistent brand message which included overseeing creative content, on air graphics/logo/set design, model profiling/styling and integrated home page design. Collaborated on strategic press/PR venues which included; Tim Gunn/The Revolution fashion show, GMA, Minneapolis ABC morning show (Twin Cities Live), The Wendy Williams show, People Style Watch, Self Magazine, and Sirius Radio.-Current projects include;-Design/branding for a celebrity/major store licensing collaboration in the better women’s market.-Overseeing all aspects of celebrity brand collaborations for the industry leader in flash sale sites.- A business plan/digital strategy for a well-known LA stylist’s premiere collection.-Building a comprehensive sales strategy for a recently launched classic menswear collection.
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Vp Design/Brand Development SportswearTiger J, Llc ($100M) Oct 2008 - Jun 2010UsBetter women’s manufacturer of celebrity/designer brands distributed thru multimedia shopping channels QVC, HSN, Shop NBC ($100m)-Successfully built the sportswear division of this $100m outerwear-driven manufacturer. Hired/developed/directed design and merchandising teams from the ground up to support seven distinct celebrity/designer brands including Rachel Zoe, The Kardashians, Carson Kressley, Liz Lange and Janie Bryant (Madmen Costume Designer). -Partnered with multimedia customers HSN/QVC on strategic brand launches including; brand positioning, design/product development and approvals, celebrity partnerships, PR initiatives, web-based promotions/creative content, on-air production, styling and merchandising to achieve maximum revenue goals.-Grew sportswear brand concepts/celebrity collaborations 250% in year one, with 2010 retail revenue of $25M. Implemented strategic plan for branding/product development. Drove multimedia launch strategy encompassing celebrity blogging, web based fashion forum, interactive social media strategy (Twitter/Facebook) and live stream celebrity programming.-Directed initial brand launch/designs for Completely Me by Liz Lange/HSN which was featured on the cover of WWD (January 2010). Oversaw all aspects of digital launch and creative content.-Presented brand positioning concepts that were featured on The Rachel Zoe Project on Bravo (Sept 2009).-Oversaw all aspects of Carson Kressley’s product development and design, brand launch strategy, PR/promotion, on-air styling, digital strategy/content for QVC. -Oversaw all aspects of highly successful launch for Completely Me, by Liz Lange sportswear collection for HSN, with 2010 revenue of $9M. Revenue strategy included a 3rd quarter TS and 25% reorders. Oversaw all aspects of creative content establishing targeted brand profiling.-Designed/directed lifestyle brand implementation for Janie Bryant, Madmen costume designer which launched on QVC Oscars red carpet programming. -
Creative Director / Gmm RetailPampolina ($40M) Jun 2005 - Oct 2008-Founded US division for $40M European children's brand. Worked hand-hand with Germany based parent company to edit/reposition product assortment for the U.S. market. Hired, directed, and motivated sales and marketing executives, independent sales rep organization, retail store organization, NY showroom staff, and Miami operations center, coordinating all with European headquarters. Oversaw e commerce launch, directing creative content for seamless brand message.-Leveraged past relationships to establish immediate entry into key accounts (Nordstrom, Bloomingdales, Lord & Taylor's) to deliver strong and sustainable revenue gains achieving $6 million in year two revenue. -Served as liaison between US partners and German headquarters, addressing challenges of language barriers and market differences, providing feedback for design direction targeted at U.S. market. Oversaw all aspects of developing high-end customer relationships such as Nordstrom's, CWD, Wooden Soldier Catalog.-Hired national sales force of 18 independent rep organizations, working with each to set goals by season.-Created industry buzz and hugely successful product launch with high-end advertising, trade show booths and print marketing/press packs sent to major store buyers and trade publications.-Partnered with European company to provide in-depth product analysis and creative product direction to German design and sales teams - making products more saleable to US markets. Traveled to European headquarters eight times annually.-Led the design and establishment of the retail store prototype, ensuring every detail was on brand. Achieved national recognition when retail store won VRN Best Outlet Chain Award at annual convention - beating nominees Michael Kors and Juicy Couture in the same category.
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Chief Merchant/Ceo/Svp Design& Marketing/Gmm RetailHartstrings Inc. ($75M) Jan 1990 - Apr 2004-Delivered exceptional revenue/income growth-from $17M to $70M-while at the creative helm of this powerhouse brand. Built company respected for quality, service, sophistication, and profitability - eventually leading company through successful acquisition in 2002. Generated all aspects of creative product direction for both wholesale and retail channels, oversaw operating expense budgets/revenue projections, strategic growth initiatives, annual volume rationale and trend analysis. Managed 15 direct/550 indirect employees.-Oversaw entire creative team of 30+ designers/merchants/pattern makers across all categories of childrenswear including sportswear, outerwear, dresses and accessories.Focused product direction to generate immediate 225% increase in major store business. Gained and sustained entry/distribution into Nordstrom's, Neimans, Bloomingdales, Saks, Lord & Taylor's, Barneys.-Doubled revenue in 3 years, grew net income 350% through wholesale distribution expansion coupled with vertical retail platform. Launched retail store venue and oversaw all product development for the 27-store chain coveted by high-end developers for its classic kids sportswear, high end store prototype and record-setting sales per square ft.-Identified market opportunities and strategic launch initiatives for two new product launches which netted first year sales of $8M (KC Parker) and $4M Hartstrings baby(layette/newborn).-Pioneered a product development deadlines calendar that gained company-wide acceptance and resulted in 99% on-time fulfillment of customer orders - setting industry standard for customer service and satisfaction.-Produced 90% senior staff retention with style that values creativity and integrity, encourages input, and rewards achievement.-Created and presented proposals to potential investors, leading to successful acquisition in 2002.
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Vp Design And Marketing / Brand ManagementThe Eagle'S Eye ($100M) Jan 1982 - Jan 1990-Directed team of 25 designers/merchandisers in women's and kids design/product development. Generated trend and seasonal sales analysis. Directed design concepts, fabric development, overseas sourcing, calendar review/ deadlines, costing, and design approvals-from concept to final production placement and execution.-Drove start-to-finish marketing and sales efforts, overseeing product launches, annual sales meetings, margin and product pricing, costing, seasonal projections, production placement, and marketing materials creation.-Directly responsible for all major store sales/strategies. (Talbots, Lord & Taylor's, Marshall Fields)-Presented annual business plan to identify market strengths/weaknesses, competitive advantages, potential growth venues, and expense/margin/revenue goals.-Traveled extensively throughout Europe/Asia on seasonal sourcing/product development trips.
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Merchandising Manager / Buyer Collection DenimMacy'S New York 1979 - 1982-Buyer Collection Denim-Buyer Young Collector Sportswear-Merchandise Manager Deptford Store-Department Manager Childrens
Sheila Connelly Skills
Sheila Connelly Education Details
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Montclair State UniversityBachelor Of Arts -
Centenary UniversityFashion Merchandising & Design
Frequently Asked Questions about Sheila Connelly
What company does Sheila Connelly work for?
Sheila Connelly works for Philadelphia University
What is Sheila Connelly's role at the current company?
Sheila Connelly's current role is Director Fashion Design Program, Associate Professor at Philadelphia University.
What is Sheila Connelly's email address?
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What is Sheila Connelly's direct phone number?
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What schools did Sheila Connelly attend?
Sheila Connelly attended Montclair State University, Centenary University.
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Sheila Connelly has interest in Gardening, Compulsive Buyer Of Books On Amazon, Com, Event Planning/ Entertaining, Vintage Shopping/flea Markets, Home Design/decorating, Travel.
What skills is Sheila Connelly known for?
Sheila Connelly has skills like Fashion, Apparel, Trend Analysis, Merchandising, Retail, Product Development, Trend, E Commerce, Styling, Marketing Strategy, Marketing, Social Media Marketing.
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