Sheila Connor Email & Phone Number

Leland North Carolina

As a licensed broker/realtor I have the distinct pleasure of helping make people's dreams come true. Whether this means buying a first home, moving up to a larger one, or selling to move on to the next stage in your life, I can help make it happen. And I get to work with an incredible team of professionals at Intracoastal Realty! Of course getting to live and work at the North Carolina Coast isn't too bad either!Intracoastal Institute Graduate 10/18

Raleigh-Durham, North Carolina Area

Responsible for Marketing & Communications at Cenduit, including: -Establish and oversee implementation of all branding for Cenduit, including the website, internal and external print and digital pieces, etc. -Lead the development and implementation of communications strategy, ensuring that the organization’s strategic goals and communications objectives are met -Work closely with sales team to establish policies and procedures and supply a constant pool of leads for the team -Collaborate with media relations to ensure consistent messaging to press -Ensure delivery or promotion of communications pieces through various channels and in different formats, news identification and development, and web content generation -Oversee and coordinate marketing, public relations and SEO agencies as part of overall marketing strategy -Determine priorities for trade show participation and oversee budgets, staffing and marketing for all trade shows - Assisted proposal team with design and preparation of proposals and RFI responses - Hubspot Inbound Marketing certification

Raleigh-Durham, North Carolina Area

As the Account Director my role includes developing and expanding client relationships, creating and managing marketing plans and campaigns for clients, and overseeing operations by managing resources and workflow. Experienced in global and regional industries including IRT, pharma, education, defense, government and insurance, among others.• Worked on global trade shows with major international defense company for over 8 years. Created marketing materials for worldwide shows and worked at shows in the US, France and England.• Used strategy and design from initial PPT development project to kick off a brand revitalization campaign for a major clinical trials IRT company, including new website, digital marketing, white papers, etc.• Conducted a brand revitalization campaign for an international IT training and educational company, including research, workshops, creation of mission and positioning statements, and plans for execution internally and externally.• Successfully increased agency business with pharmaceutical company from working initially on one product to managing several lines, including product launches and marketing.• Developed branding and advertising materials for an international jet sales corporation.

Transitioned a team of marketers as well as clients from an agency closing down to a new group at Media Two. Role includes strengthening client relationships, guiding strategy for digital and traditional marketing campaigns and leading new business development. • Expanded strictly digital offerings to include traditional marketing including brand and logo development, product naming, print production and video and photography work. • Worked with sales development to identify leads and gain new clients.• Supervised digital campaigns and website development for several clients.

Initially hired to start up and run Client Services department when company launched. January 2008 promoted to Vice President, overseeing approximately 20 employees, including account service and creative teams. Cultivated successful long-term engagements with regional and national clients: • Facilitated collaboration and communications between creative and account teams. • Set plans and assured that all creative designs and execution remained on strategy. • Maintained client relationship via telephone, e-mail and in-person contact. • Continued to grow accounts through up-sell and new business pitches. • Reviewed budgets and results of jobs to assure profitability for the company. • While supervising a national lawn care account conducted visioning sessions and research which lead to changing the focus and direction of the brand. After first digital and radio campaign increased leads by 42% and traffic to web by 82%. Continued to increase leads and sales in subsequent two years. • Managed the interactive team which developed technology to “tell stories” for a major defense company. This scenario structure became the basis for all of their national and international trade shows and sales presentations. • Reorganized and cross-trained account teams in advertising and public relations departments so that they worked together for the benefit of the clients and building their brands.

Developed marketing strategy, positioning and marketing communications: • Established and maintained client relationship with top agency clients • Coordinated creative and media teams for cohesive campaigns • Handled events and sponsorships for major statewide corporation.• Lead a brand campaign, including television, radio and print, for a major health insurance company, which resulted in a 26% increase in positive public perception • Did lead generation media buying for a major regional corporation

Successfully built and managed three restaurants, including one that became a top-grossing unit in the entire company. In addition to the day-to-day operations created local area marketing programs that became a part of the franchise manual. Served as president of the regional marketing co-op for North Carolina franchisees.