Leading product and design initiatives for a secure video hosting platform focused on the B2B market.Primarily responsible for: visual/UI design, experience design, user research, front-end development, product management, roadmap planning, managing feature requests, etc.

Led all product initiatives for a data analysis / network segmentation start up as part of the Betaworks Studio. Primarily responsible for: user research, wireframing, prototyping, visual/UI design, front-end development, product management (road-mapping), project management (scrum planning / JIRA), and persona development. Conducted extensive market, competitive, and user research focused mostly on qualitative methods. Created Scale Model branding and developed a design library for Marketing and Engineering to utilize. Successfully launched MVP of new Scale Model platform with almost 900 users in the first 6 weeks.

Primary designer on the Core Products team, responsible for innovating on all flagship products. My main focus on this team has been a complete replatform + redesign of our “Configuration Hub,” a tool that allows clients to self-configure and modify their product implementations. We successfully rebuilt the product from the ground up, while implementing significant UX/UI improvements, and seamlessly rolled out the new UI to all clients without any hiccups. More recently, my focus has shifted to new feature development and discovery to innovate on core products with the primary goals of client satisfaction and competitive differentiation. Responsible for user research, managing pilots, persona creation, wireframing, prototyping (for testing and development), visual/UI design, and some product management (more so lately). In addition to my “every day” work, I sometimes work with client-facing teams on custom projects for our top clients. I have also participated in three "hackathons" at Bazaarvoice and won an award each time for various projects.

Served as a design subject matter expert throughout the organization, responsible for training all UI Design team members on new processes and technologies, managed interns. Worked closely with the Product Design team to assist in maintaining UI and UX best practices, created wireframes and prototypes for the Configuration Hub as a client-facing user, assisted with Product user research and brainstorming sessions, drove initiatives to improve internal tools used by the Client Services teams. All the same responsibilities from my previous role as a UI Designer, with a focus on higher-touch clients, such as Nike and Levi Strauss & Co.

Styled and coded user-generated interfaces from flexible HTML templates to match the brand guidelines of clients’ websites. Presented designs to top agencies and in-house design teams. Mentored other designers as the subject matter expert for communicating effectively with clients, agencies, designers, and coworkers. Drove initiatives to improve organizational efficiencies which resulted in the development of a committee dedicated to research, innovation, and incubation of new ideas to further improve efficiencies. Worked with a variety of Fortune 500 companies, including P&G, Samsung, Macy’s, and Home Depot.

Web design / development, SEO, and social media consulting focused on helping local businesses and non-profit organizations.

I wore many hats in my time as Marketing Specialist at Apogee Search. I was responsible for all design and creative development. Managed SEO and PPC campaigns, successfully improving conversion rates while lowering cost per conversion. Managed all social media efforts, including a successful blog/vlog series. Encouraged company-wide participation in social media, which developed into a new service offering. Played a key role in developing new service offerings for display ad creation and campaign management, as well as landing page development. Conducted Google Website Optimizer tests and optimized design for conversion improvement. Mentored and managed all Marketing interns.

General intern. I work closely with SEO and PPC performing many different tasks from writing ad copy to generating keywords to competitor research and analysis. I have also worked with our marketing team to create new banner ads in Flash for Apogee.

One of the founding members and student representative. Part of the MARCOM (Marketing and Communitation) Team as one of the webmasters and designers.