➤ Conduct comprehensive market analysis to advise clients on property pricing, marketing strategies, and negotiation tactics.➤ Develop and implement targeted marketing plans to effectively showcase properties, leveraging digital and traditional channels.➤ Utilize strong negotiation skills to secure favorable deals for clients.➤ Build and maintain a network of industry professionals, including mortgage brokers, inspectors, and contractors, to streamline the real estate process for clients.➤ Provide exceptional customer service by guiding clients through each stage of the buying or selling process, ensuring a smooth and positive experience.➤ Stay abreast of market trends, new developments, and property values to provide clients with accurate and up-to-date information.➤ Leverage local real estate knowledge to ease the stress of relocating to Central Ohio and find clients their new dream home from cozy cabins to elegant luxury homes in the perfect community.

Helping small to mid-sized brands with their Digital Transformation and Brand Revitalization needs to bring together art and science for their business growth.We are our clients' partners in gathering and analyzing user data, and we optimize their online results. Save on marketing spending by targeting your audience.We assist our clients to revive lagging brands, helping them refocus and reorganize to expand their influence and market share.At SunBirch Consulting, we identify and unleash the strengths of your brand while amplifying its progress.

We are creating a world where every girl can discover and confidently wear her moxie every day by equipping her with tools for goal-setting and achievement, along with support to strengthen her mental, social and emotional wellness.Research shows that between ages 9 and 15, girls’ confidence levels drop by 30% and it takes over 25 years for confidence levels to recover.Moxie Girl is a 3-pronged solution for girls aged 9-15:1| Goal Platform - enables girls to set and track goals, and earn rewards as they achieve goals and improve habits.2| Virtual Near-Peer Mentoring - 1:1 connects with trained college female mentors.3| Community - creates space for growth-minded girls to connect, encourage and achieve together.The approach is evidence-based and grounded in proven models and research in positive psychology, emotional intelligence and coaching. Learn more at: www.moxiegirl.co.

Lead the development and execution of direct-to-consumer catalog, direct mail, and internet marketing programs across retail and wholesale channels, building programs yielding increased customer acquisition, retention, revenue, and profitability. Offer expertise in database marketing to drive awareness, engagement, and acquisition within catalog, online, retail, and business gift services verticals. Shape a strong brand experience for the customer whether calling into the contact center, visiting a store, or placing an order through the website. Manage SEO, SEM, and organic search strategies. Formerly led Chicago-based photo studio and creative and analytics teams.

Vice President of Marketing (2008-2014); Interim President (2011); Interim Co-President (2008-2011)Championed the development and execution of all customer marketing initiatives—print, direct mail, email, PPC, SEO, loyalty, testing, reporting, creative, and more—to deliver growth across online and offline channels in an exceptionally challenging climate. Built and coached team, shaping a high-performance culture with a focus on communication, collaboration, and change. Renegotiated major contracts to capture cost savings, realigned marketing team to optimize resource allocation, and reengineered numerous processes and systems to elevate efforts and outcomes. Directed the allocation of a multimillion-dollar annual advertising budget.➤ Doubled incremental internet sales and improved online ad ratio metrics through development and execution of print and digital marketing strategies that optimized processes and marketing spend reach, and reintroduced a revitalized brand to new and existing customers.➤ Catalyzed the cultural changes critical to transitioning from a catalog-driven organization to an agile digital focus; brought the customer to the forefront of all business decisions, engaging a multi-channel approach and leading postmortems to improve next-generation campaigns.➤ Developed customer personas to align business decisions and relationship-building; increased customer LTV 100% and NPS 18 points through segmentation and customer lifecycle marketing strategy, in addition to transforming the culture to become staunchly customer-focused.➤ Achieved a significant reduction in inventory while maintaining fill rates of 90%+, overseeing finance and inventory planning decisions to align inventory with sales forecasts and customer demand.

Director of Customer Marketing (2007-2008); Manager of Customer Marketing (2004-2007); SME Consultant (2004)Recruited—based on prior consulting engagement with Limited Brands—to provide subject matter expertise in the development and implementation of a new customer marketing database and software solution. Defined and deployed best practices—and facilitated training—in the utilization of new tool across The Limited, Express, Victoria’s Secret, VS Beauty, and PINK brands. Catalyzed changes in omnichannel marketing campaigns and initiatives, driving incremental sales, customer loyalty, and elevated brand profitability. Honored with the Angel of Flexibility Award—and a ticket to the Fashion Show—for embracing new projects, brands, teams, and responsibilities.➤ Introduced leading-edge software and database tool to the Limited Brands network of companies, directing the project lifecycle from initial RFP to solution development, testing, pilot phases, enterprise-wide implementation, training design, and end-user readiness and adoption.➤ Designed and implemented integrated campaigns to drive increased store traffic, leveraging direct mail, email, loyalty, print, bag stuffers, and store signage to build awareness and compel action. Directed relaunch of marketing efforts for the high-visibility customer loyalty program.

Built and launched boutique consulting firm providing marketing thought leadership and high-level direction to leading retailers including Victoria’s Secret, Express, and The Limited. Shaped holiday and other traffic-driving campaigns, fostering collaboration between corporate marketing and brand teams to ensure seamless and optimized execution of print-based marketing campaigns.➤ Reversed 3-season decline in sales through the development of creative marketing plan for notable retailer; redesigned and relaunched website, producing a 300% gain in sales through improved target marketing, thoughtful marketing strategy, and compelling content and product placement.

Held P&L accountability for CRM initiatives; developed and executed retail and direct-to-consumer marketing and segmentation strategies to optimize in-store traffic, conversion, sales, and profitability. Forged partnerships between merchants and vendors, enabling rapid response to emerging market and consumer trends, elevating sales and customer loyalty.➤ Designed and launched the customer loyalty program and a successful summer store event resulting in significant new customer awareness, brand affinity, and differentiating customer experience. ➤ Conducted analytical deep dives to ensure hypertargeting based on local market trends and KPIs, analyzing metrics, forecasting sales, and building campaigns and product mix accordingly.

Senior Marketing Manager (2000-2001); Marketing Manager (1997-2000); Marketing Analyst (1997-1997)Joined a leading-edge retailer at the forefront of the direct marketing movement, developing go-to-market growth strategies for the Direct-to-Consumer Division, and gaining depth of experience building and measuring the ROI of domestic and international campaigns.➤ Learned the importance of analytical testing, statistical modeling, and lifecycle segmentation, leveraging data-driven decision-making to surpass direct mail and catalog KPIs; as a result, earned the Impact Award on multiple occasions for producing above-benchmark outcomes.