Sheila A. Keaton Email & Phone Number

Wichita, Kansas Metropolitan Area

Create compelling copy for a variety of mediums, including websites, promotional materials, magazines, video, email and social media.

Whiskey Design — Kansas City, Mo., July 2011–presentEdit/Proofread a variety of collateral, including ads, billboards, point-of-purchase and direct mail; clients include Twang Beer Salt, Project BlackBird.TV and Alterra Bank.Kazoo Media — Kansas City, Mo., July 2012–presentEdit/Proofread media plans, case studies PowerPoint presentations and blog posts.Hallmark.com — Kansas City, Mo., June 2017–presentWrite and edit a variety of projects for Hallmark Cards' e-commerce team.Eric Fisher Academy | Eric Fisher Salons | Prosper U — Wichita, Kan., June 2015–presentEdit/Proofread educational student and teacher materials for internationally recognized salon.DemandStudios.com — Telecommute, June 2009–presentWrite and edit online content for a site provider (e.g., LiveStrong.com, eHow.com, AOL.com).Intake Studio — Wichita, Kan., June 2009–July 2010Wrote compelling copy that satisfied clients and achieved optimum results; examples include Internet copy for a new social-minded social network, similar to Facebook; persuasive copy for city-specific promotional DVDs; website copy for voiceover talent; and television and radio spots for the 2010 Wichita River Festival.Naked City Magazine — Wichita, Kan., December 2007–May 2008Edited/Proofread articles for an edgy city magazine targeting the 21- to 35-year-old market.Sedgwick County Zoo — Wichita, Kan., February 2004–July 2006Edited/Proofread the ZooTracks newsletter (6/year), “Feeding Time” cookbook and annual report.

Wichita, Kansas Area

Develop and curate content for the web, advertising and sales collateral, online marketing, blog, e-newsletters, presentations and brand- and hotel-specific initiatives; write, edit and approve copy for the marketing and interactive teams and assist with strategy.

Wichita, Kansas Area

Assist with strategy, develop and curate content, write web, blog, ad and marketing copy, develop presentations, coordinate placements and projects; provide support to the marketing and interactive team on brand- and hotel-specific initiatives, writing copy and coordinating content for websites, blogs, e-newsletters, online marketing, and advertising and sales collateral.

Wichita, Kansas Area

Assisted state-certified appraiser in the preparation and publication of appraisal reports in accordance with USPAP and FIRREA — writing and entering site information, researching and analyzing maps, properties and other pertinent data, assisting with on-site inspections, providing neighborhood analyses and proofreading, reviewing and assembling final reports. Wrote and designed other reports (e.g., Best Western Plus) as needed.

Andover, Kansas

Created, distributed and curated brand content through various channels and media, assuming an ownership role of the writing, distribution and maintenance of brand and product stories; led the company’s engagement in public relations, social media and product and brand-oriented messaging. Assisted designer with formatting and copy changes in Illustrator and Photoshop.

Wichita, Ks

Part of the marketing department's creative team — wrote clear, concise and strategic messaging (including advertising, brochures, website content, blog posts, emails, social media, online banners, promotional materials, direct mail pieces and customer communications) that supported key marketing initiatives, inspired action and, ultimately, drove business results; and promoted and fostered teamwork across all areas of INTRUST, focused on delivering a high level of customer service to all.

Collaborated with creative director and designers to brainstorm and develop high-quality communication solutions, ensuring synergy between editorial and graphic design — concepted, researched, wrote, edited and proofread influential copy for ads, brochures, direct mailers, press releases, newsletters, websites, billboards, books, TV and radio spots, social media, blogs, infographics, Prezis and RFPs; actively managed simultaneous projects to meet tight deadlines; and participated in numerous volunteer efforts throughout the community.

Created health and wellness articles for an online source of city-specific information/news/events.

Wrote and edited a variety of female-centric articles for a women’s magazine, including conducting research and interviews.

Communicated the company brand, built customer trust and increased market awareness through print and online copywriting, editing, pre-press production of advertising materials and direct mail project management; and maintained consistency across all advertising, marketing and PR efforts.

Wrote headlines and copy for ads, brochures, newsletters, radio spots, Web sites, press releases and direct mailers — one headline inspired client to launch new campaign, and other efforts produced six ADDY awards; edited/proofread all copy, including TV spots, catering menus, manuals, RFPs and inserts; and conducted client research.

Edited/Proofread copy, illustrations and callouts in pilot/maintenance training manuals for prominent aviation clients; corrected errors in spelling, grammar, usage and typography; and adjusted style for client preference.

Developed high-quality, technically accurate selling tools for four channels of Hallmark — interpreted copy direction, wrote/edited copy, formatted page layouts and collaborated with designers, technical artists, coordinators and other writers to produce on-time delivery of numerous catalogs per sample — average workload of 40+ catalogs with more than 1,000 pages per year.

Edited/Proofread more than 60 brochures/catalogs per month; assigned seminar locations and brochure ID numbers; provided rates maintenance; and organized/maintained/tracked numerous areas of production.

Edited/Proofread all brochures, manuals, Web sites, packaging, RFPs, ads, press releases, direct mailers and inserts; wrote copy, headlines and cutlines; collected research; and organized celebrations and charitable events.

Master Of Arts, English Literature

Taught ENGL 101, 102 and Business & Technical Writing. Earned High Pass on all written comprehensive examinations. Dean's honor roll.

Bachelor Of General Studies, Theatre And Film