Sheila King Email & Phone Number

Harrisburg, Pa, Us

Harrisburg, Pa, Us

Harrisburg, Pennsylvania, United States

- Clients include: The Hershey Company, The GIANT Company, Soccer Shots- Manages the complete project lifecycle, from print and video projects, social media initiatives, and small websites, to integrated communication programs and campaigns.- Leads, motivates, and fosters collaborative relationships with multidisciplinary teams and partners to ensure the efficient development of metrics-driven, integrated programs.- Responsible for project administration including status reports, resource allocation, collecting and managing client assets, ongoing project financial analysis, and client invoicing. - Partners with Senior Account Managers, Client Leadership team, and Strategists to prepare proposals, creative briefs, agendas, presentations, and communication plans.- Cultivates relationships with clients at all organizational levels while ensuring client satisfaction and success.

Harrisburg, Pennsylvania, United States

In addition to all responsibilities listed under Marketing Coordinator role: - Developed and executed multichannel campaigns for 20+ television programs and television coverage of live sports, political events, and statewide events.- Maintained annual social media budget and reported on paid social media strategy.- Managed Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube with a combined following of 45,000+ - Increased organization's social media following by revitalizing organic and paid strategy, integrating social media trends, and creating original content.- Updated and maintained organization website on Wordpress, including WooCommerce store. - Monitored web analytics and reported on overall website performance to leadership.- Partnered with statewide nonprofits to support event production and management. - Optimized Google Ad Grant budget and strategy.- Oversaw PCN's branding guide(s).- Crafted annual marketing report for presentation to PCN's Board of Directors.

Greater Harrisburg Area

- Increased live stream viewership for multiple statewide events with social media strategy and introduction of new PR strategy.- Monitored web analytics and reported on overall website performance to leadership.- Designed print and digital content to promote PCN, including brochures, flyers, posters, digital graphics, and event banners. - Crafted press releases, media statements, and internal communications documents. - Wrote copy for social media, digital and print ads, website, and scripts for on-air promotions.- Partnered with PCN Development team to develop and execute fundraising initiatives and reach current and potential donors. - Developed graphics for PCN app on Apple TV, Fire TV, Roku, and mobile apps. - Provided technical support to customers via phone, email, help tickets, and social media.- Represented company at statewide events as needed.

Greater Harrisburg Area

- Merchandised product according to company planograms for basic and seasonal departments to increase on-shelf availability of products- Promoted products by accurately placing signage for weekly and monthly sales- Supervised front-end store employees and onboarded all front-end new hires- Represented Rite Aid’s re-branding and ideals at the “Store of the Future” - Responsible for store financial assets and making sure drawer counts, bank deposits, and change orders are accurate- Provided exceptional customer service on the sales floor and at check-out to ensure that customers needs are exceeded on every shopping trip

Normal, Illinois

- Engaged with 1000+ incoming transfer students per semester at orientation days- Presented information to incoming students about their transfer status, campus life, and resources- Assisted Orientation and Transition Services staff in collecting participant evaluation data- Guided guests to different presentations and services during the Orientation day

Bloomington/Normal, Illinois Area

- Created social media content for WZND social media platforms including Facebook, Twitter, and Instagram- Tracked user engagement across platforms using KPIs and modified social media strategy as needed- Collaborated with sponsors in the Bloomington-Normal area to create sponsored social media posts- Scheduled and managed social media posts using HootSuite

- Led a team of interns in executing a marketing project that resulted in a 7% increase in skincare sales across multiple store locations in the Greater Chicago Area- Created print marketing materials (fliers, posters, handouts) for distribution across multiple store locations to advertise on-going promotions and increase overall store sales- Developed a project timeline to ensure goals and deadlines were met in a timely manner- Learned merchandising and inventory analysis- Assisted in scheduling and hiring of employees