With decades of strategic and hands-on experience, I have helped companies build marketing departments from the ground up, launch new products, fix existing ones, acquire and integrate companies, and everything in between. Using this experience, turning my side hustle full-time and helping clients discover new ways to approach their business. There is no shortage of new marketing and product ideas today. I help clients choose the path that is right for them and then plan and execute a layered, systematic approach with an eye for detail, appreciation of budget, and laser focus on long-lasting results.

Ceterus empowers entrepreneurs by replacing the hassle of bookkeeping and accounting with Edge, a complete, done-for-you solution. Responsible for marketing strategy and execution including product marketing, brand management, marketing automation, demand generation, and partner relationships. Recruited to create a new marketing organization. Developed structure for marketing including branding, product marketing, sales tools, content creation, event strategy, online presence, and media exposure. Involved in partnership strategy and integration of acquired companies. Developed and launched new product into a new vertical as well as analyzed additional verticals for growth.Developed corporate messaging and go-to-market strategy. Increased website traffic and domain authority by 50%. Optimized SEO with non-branded keywords that led to inbound leads from search, a company first. Increased press with published non-paid content in top franchise and accounting publications resulting in closed leads. Developed an onboard customer communication strategy, formalized product pricing, and packaging and developed a new partnership program.

InVue provides global retailers and commercial retail businesses with security and sales enablement solutions. INC 5000 company and one of North Carolina’s 100 fastest-growing companies. Recruited to develop & execute a strategic roadmap for global marketing.- Built marketing team and created new systems and processes to manage workflow.- Drove implementation of Lead Generation & Marketing Automation with the implementation of Marketo- Worked with product teams to execute product launches and entry into commercial vertical.- Worked with VP of Sales to design a Sales & Partner Engagement Strategy to improve communication - Drove SEO, Website & Online Reputation Management which resulted in significant improvements including a 40% decrease in bounce rates, 20% increase in time on page and 20 keywords ranking on first page of Google.

Over $800 million global company that provides residential and business services in telecommunications, energy, security and automation, and payment processing.Led team responsible for marketing, public relations and event planning including internal production team and outside vendors. • Crafted North American marketing and brand programs, adopted by ACN across 24 countries, creating consistent company global brand. Led team in strategy, marketing and orchestrating ACN events. Speaker at corporate and industry events. • Drove the design and execution of celebrity endorsement on two highly rated Celebrity Apprentice appearances.• Oversight of ACN’s cause marketing initiative, providing over 2M meals to children, $1M+ to local charities and $4M+ worldwide. Model led to new internal charity organization adopted by other countries.• Performed due diligence and key contributor in identifying and integrating prospective companies for acquisition as well as new company start-ups.• Established go to market plans for profitable partner programs for sales force including DirecTV, Dish TV, ADT, and Vivint and company wireless MVNO with Verizon, Sprint and T-Mobile.• Pioneered marketing automation, mobile responsive websites and social media platforms that were adopted worldwide. • Drove the strategy of award-winning social media campaigns with continued growth year over year. Interviewed and quoted in industry publications and books based on success. Recruited into Director of Marketing role that was expanded in 2009.• Introduced SaaS based toolkit for sales force resulting in new revenue stream • Communicated company vision using all marketing vehicles including ads in major publications, web, events, etc.• Member of Executive Steering Committee responsible for driving company initiatives and product prioritization.• Reorganized and grew department resulting in higher job performance and operational savings.

Element K/Skillsoft is an educational technology company that produces learning management system software and content. Led product definition and commercialization in the partner, higher education and government segments. Selected based on industry knowledge to craft product definition and commercialization in the partner, education and government segments with segment-specific marketing plans, including lead generation. • Launched K-12 product that exceeded company revenue goals in first 6 months and resulted in initiating a new sales force dedicated to K-12 market. • Recognized at National Sales Meeting as a marketing leader based on sales support provided to Higher Education Sales Team, which exceeded revenue goals by 20%. • Led cross-functional teams on two successful product launches for higher education within the first year of employment.

Earned several promotions due to successful product launches and marketing campaigns. Managed staff on three continents to deliver persuasive marketing programs that led to increased sales and customer satisfaction. Orchestrated all phases of product marketing while interacting closely with sales force. • Consistently recognized for outstanding sales support and recruited to work with top wholesale team. Planned and executed global marketing programs including development and implementation of sales tools to leverage competitive advantages. Designed promotions and contests to drive channel sales. Accompanies sales to prospect meetings given extensive product knowledge.• Managed a series of successful product launches resulting in greater responsibility with new higher revenue-generating products up to management of a $200M data product portfolio. Successful product launches in U.S. were used as models for global product launches. Wavelength product launch resulted in positive gross margin in first 8 months. Collocation product re-launch resulted in $40,000/month of previously unrecognized revenue in first year. • Planned and executed strategy for company first vertical market launches in finance, manufacturing and professional services industries. Executed extensive market research to drive package design. Created and implemented collateral, advertising plan, prospect generation, and sales training and presented progress to company president and executives.Additional Positions: Marketing Manager | Product Manager | Sr. Product Manager

(SCT) SaaS Company that provided administrative software to colleges, universities, and governments.Held several positions and was promoted based on steady success. Additional positions held include: Sr Market Research Analyst, Market Research Analyst and Marketing Coordinator.• Received numerous awards for outstanding sales support.• Participated in trade shows and user group forums.• Captured and automated third party revenue royalties process exceeding $1 million dollars.• Worked with product management to develop go to market strategies.• Developed and implemented marketing strategy and roll out plan for new business partners.• Responsible for analysis, management and support of third party business partners. Renegotiated several renewals resulting in significant cost savings.• Researched and authored business briefs on potential business opportunities and markets to penetrate. Provided execution plans on approved opportunities. Developed initial research and business brief that led to the development of new Loan Management System.