Sheila Marcello Email & Phone Number

Charleston, SC, US

Charleston, South Carolina Area

With decades of strategic and hands-on experience, I have helped companies build marketing departments from the ground up, launch new products, fix existing ones, acquire and integrate companies, and everything in between. Using this experience, turning my side hustle full-time and helping clients discover new ways to approach their business. There is no.

Charlotte, North Carolina Area

Charleston, South Carolina Area

Charleston, South Carolina Area

Ceterus empowers entrepreneurs by replacing the hassle of bookkeeping and accounting with Edge, a complete, done-for-you solution. Responsible for marketing strategy and execution including product marketing, brand management, marketing automation, demand generation, and partner relationships. Recruited to create a new marketing organization. Developed.

Charlotte, North Carolina Area

InVue provides global retailers and commercial retail businesses with security and sales enablement solutions. INC 5000 company and one of North Carolina’s 100 fastest-growing companies. Recruited to develop & execute a strategic roadmap for global marketing.- Built marketing team and created new systems and processes to manage workflow.- Drove.

Charlotte, NC

• Over $800 million global company that provides residential and business services in telecommunications, energy, security and automation, and payment processing.Led team responsible for marketing, public relations and.
• Crafted North American marketing and brand programs, adopted by ACN across 24 countries, creating consistent company global brand. Led team in strategy, marketing and orchestrating ACN events. Speaker at corporate and.
• Drove the design and execution of celebrity endorsement on two highly rated Celebrity Apprentice appearances.
• Oversight of ACN’s cause marketing initiative, providing over 2M meals to children, $1M+ to local charities and $4M+ worldwide. Model led to new internal charity organization adopted by other countries.
• Performed due diligence and key contributor in identifying and integrating prospective companies for acquisition as well as new company start-ups.
• Established go to market plans for profitable partner programs for sales force including DirecTV, Dish TV, ADT, and Vivint and company wireless MVNO with Verizon, Sprint and T-Mobile.

Rochester, New York

• Element K/Skillsoft is an educational technology company that produces learning management system software and content. Led product definition and commercialization in the partner, higher education and government.
• Launched K-12 product that exceeded company revenue goals in first 6 months and resulted in initiating a new sales force dedicated to K-12 market.
• Recognized at National Sales Meeting as a marketing leader based on sales support provided to Higher Education Sales Team, which exceeded revenue goals by 20%.
• Led cross-functional teams on two successful product launches for higher education within the first year of employment.

Rochester, New York Area

• Earned several promotions due to successful product launches and marketing campaigns. Managed staff on three continents to deliver persuasive marketing programs that led to increased sales and customer satisfaction..
• Consistently recognized for outstanding sales support and recruited to work with top wholesale team. Planned and executed global marketing programs including development and implementation of sales tools to leverage.
• Managed a series of successful product launches resulting in greater responsibility with new higher revenue-generating products up to management of a $200M data product portfolio. Successful product launches in U.S..
• Planned and executed strategy for company first vertical market launches in finance, manufacturing and professional services industries. Executed extensive market research to drive package design. Created and.

Rochester, New York

• (SCT) SaaS Company that provided administrative software to colleges, universities, and governments.Held several positions and was promoted based on steady success. Additional positions held include: Sr Market Research.
• Received numerous awards for outstanding sales support.
• Participated in trade shows and user group forums.
• Captured and automated third party revenue royalties process exceeding $1 million dollars.
• Worked with product management to develop go to market strategies.
• Developed and implemented marketing strategy and roll out plan for new business partners.

Master Of Business Administration (M.B.A.), Organizational Development | Marketing

Bachelor’S Degree, Marketing | Psychology