Sheila Beckner Email & Phone Number

Texas, United States

• Oversees the development and implementation of the marketing and communication strategy - including campaigns, events, digital marketing, PR, and crisis communication for internal and external audiences.• Serves as a trusted advisor to the Regional President and GMs, provides strategic direction and guidance to the organization, and programs cross-functional initiatives to support our growth and success.• Guides the day-to-day activities of the marketing team. Ensure that marketing objectives are implemented by the marketing team.• Oversees social media and digital presence to maintain reputation and recognition.• Oversees and identifies opportunities to submit for awards on major projects and for safety-related recognition.• Establishes and maintains Brandt’s brand policies and procedures working with our brand identity and incorporating it into all marketing communications.• Manages and establishes consistency with RFP/RFQ submissions.• Oversee the execution of strategic initiatives across multiple departments through collaboration with senior management and department leaders.• Develops detailed execution plans in partnership with key business leaders.

• Formalized Brandt’s RFP process throughout the organization.• Established a formal crisis communication plan by working with key leaders and outside resources.• Partnered with outside resources to lead crisis and media communication training for Brandt’s leadership team.• Worked closely with Brandt's executive team during the pandemic to ensure employees and customers were informed of local and national guidelines.

• Oversaw the redesign of Brandt’s website. • Rebranded Brandt’s proposal and marketing documents. • Established a formal apparel and marketing product process to ensure the integrity of the brand was maintained throughout the organization.

Dallas/Fort Worth Area

• Developed Brandt’s internal communications program.• Worked closely with IT to enhance and improve Brandt’s intranet. • Established key relationships to grow and improve communications throughout the organization.

• Managed a $400,000 budget, serving more than 600 unique youth• Collaborated with outside agencies to promote and expand business relationships • Compiled statistics to evaluate the effectiveness of programs and classes • Created content for print and social media sites• Wrote monthly and year-end grant reports• Reported upcoming events and summer programs to local media• Assisted with planning and executing organizational events and fundraisers • Worked with leadership team to improve programs within the organization• Collaborated with Lubbock ISD and other Non-Profits to create a multifaceted program• Assisted with planning and executing organizational events and fundraisers• Supervised more than 150 personnel • Recruited and hired new personnel • Trained personnel on the organization’s policies and procedures • Worked with HR Department to update the Policies & Procedures Handbook

Bachelor Of Arts, Public Relations

Education record

Study Abroad