Sheila Beckner Email & Phone Number

• Oversees the development and implementation of the marketing and communication strategy - including campaigns, events, digital marketing, PR, and crisis communication for internal and external audiences.
• Serves as a trusted advisor to the Regional President and GMs, provides strategic direction and guidance to the organization, and programs cross-functional initiatives to support our growth and success.
• Guides the day-to-day activities of the marketing team. Ensure that marketing objectives are implemented by the marketing team.
• Oversees social media and digital presence to maintain reputation and recognition.
• Oversees and identifies opportunities to submit for awards on major projects and for safety-related recognition.
• Establishes and maintains Brandt’s brand policies and procedures working with our brand identity and incorporating it into all marketing communications.

• Formalized Brandt’s RFP process throughout the organization.
• Established a formal crisis communication plan by working with key leaders and outside resources.
• Partnered with outside resources to lead crisis and media communication training for Brandt’s leadership team.
• Worked closely with Brandt's executive team during the pandemic to ensure employees and customers were informed of local and national guidelines.

• Oversaw the redesign of Brandt’s website.
• Rebranded Brandt’s proposal and marketing documents.
• Established a formal apparel and marketing product process to ensure the integrity of the brand was maintained throughout the organization.

Dallas/Fort Worth Area

• Developed Brandt’s internal communications program.
• Worked closely with IT to enhance and improve Brandt’s intranet.
• Established key relationships to grow and improve communications throughout the organization.

• Managed a $400,000 budget, serving more than 600 unique youth
• Collaborated with outside agencies to promote and expand business relationships
• Compiled statistics to evaluate the effectiveness of programs and classes
• Created content for print and social media sites
• Wrote monthly and year-end grant reports
• Reported upcoming events and summer programs to local media

Bachelor Of Arts, Public Relations

Education record

Study Abroad