Sheila Bishop Email & Phone Number

San Francisco, California, Us

Collaborates closely with sales, account management, and analytics to execute, and optimize direct response campaigns. Assists in campaign planning, execution, and performance analysis, leveraging creative problem-solving skills. Tests and researches targeting and optimization solutions to enhance consumer engagement utilizing data-driven insights from both internal and external sources. Serves as the ad operations subject matter expert (SME) in ad verification working alongside the product and engineering teams to ensure the quality and compliance of digital campaigns that run on the Nextdoor platform.

St. Petersburg, Florida, Us

Serves as the Digital Ad Operations lead for the Measurement, Commercialization, Product, Project, Data Science, and Engineering teams for two of Catalina’s largest solutions and assists in identifying processes and rolling out new features to the Ad Operations team. Digital support lead with Product and Data teams in the research and development in strengthening Catalina’s 1st party data targeting within the programmatic space. Leads and mentors eight international Ad Operations team members. Point of escalation for external and internal stakeholders with process/information gaps in operation processes with cross functional teams and troubleshooting campaign performance and data issues.

St. Petersburg, Florida, Us

Managed 150+ digital campaigns over three years, demonstrating ownership of campaign management from initiation to end. Acted as SME for five digital solution tools for the Ad Operations team, trained members and provided ongoing support. Restructured team alignment to facilitate product campaigns and streamline effective implementation. Acted as a liaison to CSMs in providing updates and solving programmatic challenges.

Boston, Ma, Us

Managed campaign lifecycle for five accounts ranging from Quick Service Restaurants (QSR) to manufacturing and construction including setup, launch, execution, and analysis. Cultivated and retained agency and brand client relationships while achieving the upsell of digital products and solutions, exceeding client KPIs. Partnered with internal teams to efficiently monitor campaign performance and conceptualize detailed reporting for client consumption.

St. Louis, Mo, Us

Promoted to ideate and implement new products and tools to fulfill clients’ campaign performance goals in collaboration with vendors. Researched and tested 5 demand-side platforms (DSP) and new products to maintain relationships and attract new clients. Managed two Ad Ops team members in day-to-day programmatic media buying and optimizations in first and third-party platforms. Worked cross-functionally with Analytics, Accounts, and Media Planning teams on continuous improvement. Identified solutions for campaign performance issues.

St. Louis, Mo, Us

Created six digital and social media campaigns within Google’s Campaign Manager 360 ad serving platform, Facebook, and Twitter. Assisted the programmatic buyer team in campaign implementation within the agency Adaptive Audience agency trading desk. Monitored day-to-day performance and identified best practices to meet KPIs. Analyzed weekly reports and presented findings to Account and Media Planning teams. Strengthened Adaptive Audience training materials and documentation for new employee onboarding.

Dallas, Texas, Us

Conducted online media implementation, trafficking and reporting for national and international accounts in Google's Campaign Manager 360 platform. Researched optimization techniques and trends to drive client success. Created performance reports for account service teams to present to clients.

Stephenville, Tx, Us

Organized events and business meetings related to promoting off/on-campus outreach programs. Managed university social media sites. Implemented recruiting strategies for undergraduate and graduate programs in screening, responding and tracking student inquires. Facilitated student communications with off/on campus outreach advisors

Master, Journalism

Bachelor Of Arts, Communications; Public Relations/Broadcast Journalism