Sheila Murray, Mba Email and Phone Number
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Sheila Murray, Mba personal email
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Now available for consulting / contract gigs! Senior marketing executive with over 25 years of strategic brand stewardship, omni-channel marketing communications and product innovation experience in Consulting, Retail, CPG and Hospitality. Expertise in multi-media marketing and brand building across traditional and digital advertising, loyalty, social media engagement, public relations and promotions. Proven track record of success achieved thru consumer insight mining and collaborative planning / activation. Diverse range of experience developing and implementing innovative solutions, within both the marketing and product realms of B2B, B2C and Talent Marketing. Enterprising, passionate and award winning leader, who believes in the power of strategically focused story telling and consumer insight driven innovation to achieve business results.Expertise: Strategic & Tactical Planning
Marketing Consultancy
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Sr. Marketing Consultant And Change AgentMarketing Consultancy Sep 2021 - PresentGreater Toronto Area, CanadaCollaborating with you to enable Brand / Business transformational journey success - it starts with four magical words - "How Can I Help?"
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Marketing AdvisorWilma Technologies Inc. Jun 2022 - Dec 2022 -
Vp Marketing And CommunicationsWilma Technologies Inc. Sep 2020 - May 2022Wilma is the first membership-based, Women Driving Women ride hailing service in Canada. Founded by Wilma CEO - Terri Phipps and the SVP of Partnerships - Mary Morrison, we are dedicated to the empowerment and safety of women - wives, daughters, sisters, mothers, and girlfriends, AND to the women who will be economically empowered by driving them safely. By signing up, members are not only making an investment towards their peace of mind, but they are also supporting well-paying jobs for other… Show more Wilma is the first membership-based, Women Driving Women ride hailing service in Canada. Founded by Wilma CEO - Terri Phipps and the SVP of Partnerships - Mary Morrison, we are dedicated to the empowerment and safety of women - wives, daughters, sisters, mothers, and girlfriends, AND to the women who will be economically empowered by driving them safely. By signing up, members are not only making an investment towards their peace of mind, but they are also supporting well-paying jobs for other females and helping to foster a community of female empowerment. Show less
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Member Of The Professional Advisory Committee, Marketing Digital Engagement Strategy ProgramCentennial College Mar 2020 - Apr 2022 -
Avp, Corporate Marketing & CommunicationsLoyaltyone 2015 - 2019Toronto, Canada AreaLed the LoyaltyOne Corporate Marketing and Communications team in the strategic planning and activation of all messaging and digital / traditional channel deployment across Brand, B2B and Talent Marketing. Accountable for a global shared service structure and multi-million dollar budget supporting the four lines of business of LoyaltyOne, Precima, AIR MILES and Brandloyalty. This unique and broad scope experience placed strong emphasis on brand and marcomm model transformation with focus on… Show more Led the LoyaltyOne Corporate Marketing and Communications team in the strategic planning and activation of all messaging and digital / traditional channel deployment across Brand, B2B and Talent Marketing. Accountable for a global shared service structure and multi-million dollar budget supporting the four lines of business of LoyaltyOne, Precima, AIR MILES and Brandloyalty. This unique and broad scope experience placed strong emphasis on brand and marcomm model transformation with focus on insight-driven content, P/O/E digital deployment strategy and asset / partner structure efficiencies. Show less -
Director, Global MarketingUmbra 2014 - 2015Toronto, Canada AreaReported to the President, member of the executive team and led the B2B and B2C marketing team and internal brand design studio. Accountable for strategic foray into global e-commerce/digital marketing expansion, trade show messaging deployment, packaging, product and design publications, retail POP, public relations, promotions, and Umbra brand voice. -
Special Project Lead - Food TransformationStarbucks Canada 2012 - 2013Toronto, Canada AreaLed long term strategic transformation of $200M+ Retail Food portfolio front and back-of-house. Planned and implemented all product innovation, supply chain reinvention and corresponding multi-media messaging for FY14 - 18 transformation plan, aligned with enterprise acquisition of La Boulange. Executive team lead for Canadian Strategic Business Plan. -
Vice President - Marketing And CategoryStarbucks Canada 2011 - 2012Toronto, Canada AreaReporting to the President and as a member of the Senior Leadership team, directed Canada marketing communications, loyalty, public relations, CSR and product-related strategic direction and implementation for the Retail and Foodservice portfolio. Managed a team of 22, member of the International Marketing Leadership forum. - Contributed to comp sales +10-20% vs historical 2 year run rate through the launch of Starbucks first loyalty program in Canada including initiation of personalized… Show more Reporting to the President and as a member of the Senior Leadership team, directed Canada marketing communications, loyalty, public relations, CSR and product-related strategic direction and implementation for the Retail and Foodservice portfolio. Managed a team of 22, member of the International Marketing Leadership forum. - Contributed to comp sales +10-20% vs historical 2 year run rate through the launch of Starbucks first loyalty program in Canada including initiation of personalized marketing campaign calendar as informed by segmentation insights derived from the new program's database. Show less
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Director Of Category - Bev, Food, At Home Coffee / Tea, MerchStarbucks Canada 2006 - 2011Toronto, Canada AreaOversaw strategic direction and implementation of the 750MM+ Starbucks Canada Retail product portfolio, including Canadian planning and launch of groundbreaking enterprise innovation across coffee, tea and food in Starbucks company owned and licensed cafes.
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Director Of Marketing - Retail, Grocery And FoodserviceStarbucks Canada 2005 - 2006Toronto, Canada AreaContract maternity leave position, responsible for marketing planning and activation for total portfolio across Retail, CPG and Foodservice.
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Director Of Special Projects - Allan CandyCadbury Adams 2004 - 2005Toronto, Canada AreaLed new 3 year strategic plan and implemented radical transformation of the $90M Allan Candy acquisition, encompassing both brand and business infrastructure re-invention. -
Strategic ConsultantIgnite 2001 - 2004Toronto, Canada Area
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Director, Innovation / Business Team LeadPillsbury Canada 1995 - 2001Toronto, Canada Area
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Marketing ManagerFerrero 1994 - 1995Toronto, Canada Area -
Marketing ManagerKraft Canada 1991 - 1994Toronto, Canada Area
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Consultant, Hospitality IndustryPrice Waterhouse 1987 - 1990Toronto, Canada Area
Sheila Murray, Mba Skills
Sheila Murray, Mba Education Details
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Dual Marketing And Finance Concentration -
Hotel And Food Administration
Frequently Asked Questions about Sheila Murray, Mba
What company does Sheila Murray, Mba work for?
Sheila Murray, Mba works for Marketing Consultancy
What is Sheila Murray, Mba's role at the current company?
Sheila Murray, Mba's current role is Now consulting: Senior Marketing Exec - driven to unlock team and business success via strategic insight and creative problem solving.
What is Sheila Murray, Mba's email address?
Sheila Murray, Mba's email address is sh****@****cks.com
What is Sheila Murray, Mba's direct phone number?
Sheila Murray, Mba's direct phone number is +164763*****
What schools did Sheila Murray, Mba attend?
Sheila Murray, Mba attended University Of Toronto, University Of Guelph.
What are some of Sheila Murray, Mba's interests?
Sheila Murray, Mba has interest in Animal Welfare, Environment, Health.
What skills is Sheila Murray, Mba known for?
Sheila Murray, Mba has skills like Strategy, Brand Management, Strategic Planning, Fmcg, Management, Marketing Strategy, Retail, Business Development, Team Management, Leadership, Marketing, Merchandising.
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