Sheila Nascimento Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Auckland, New Zealand

- The forefront of shaping strategic EV for Business product proposition and roadmap (SME).- Launched the first EV Charger partnership product, offering up to 28% discount for Genesis customers on Installation and EV charger hardware.- Collected market insights from EECA and Drive Electric reports and Genesis customer surveys for product enhancement.- Spearheaded the implementation of a new quoting tool for SME products.- Served as a member of the Genesis Safety and Wellness committee.- Crafting a compelling recommendation on LPG odd-size bottles life cycle statement. This was a result of a thorough assessment of its multifaceted impacts, encompassing company profitability, customer relations, operational demand, and legal compliance.- Award of “Best Genesis Product Strategy” 2023

Auckland, New Zealand

- Spearheaded the annual national brand strategy (B2C).- Budget management and report ROI analysis to Ferrari Australasia.- Successfully averaged sales of three new Ferrari models per event (per month).- First dealership in Ferrari Australasia to implement hybrid customer experience campaigns during COVID-19 lockdown.- Segregate customers into 4 different categories through CRM analysis to facilitate tailored communication via EDM, event invitation, and ad-hoc campaigns.- Implemented local content and interactive stories on company social media, resulting in a 42% increase in followers.- Developed and maintained good relationships with various stakeholders.

Auckland, New Zealand

- Developed and implemented the national brand strategy (events, communication, B2B marketing campaigns, market research, customer insights, budget management andproduct management).- Successfully negotiated with Germany Headquarters to implement the ABA4 (Additional safety feature) as standard for the New Zealand market, allowing unique marketing campaigns based on road safety.- Increased market share in the forestry industry by over 18% after identifying business opportunities and working collaboratively with respective associations.- Implementation of online campaigns with the key brand messages, such as comfort, safety, and performance.- Created a guerrilla marketing campaign to demonstrate the difference in C02 emission and fuel consumption between Euro 5 and Euro 6 engines, such as using testing tube displays in retail stores.- Achieved brand exposure through numerous organic articles in media including Driven, the New Zealand Herald, Autocar, and Transport Talk via stakeholder management.- Initiated the sales standard training program, highlighting each product's USP to 5 dealership locations and/or online.- Delivered monthly market statistics and analyzed sales data to influence sales strategies (PMA analysis, market share, competitor, lead generation analysis).- Generated savings of 34% of the marketing budget by reviewing outsourced expenditures and making improvements to business processes.- Developed and maintained good relationships with various stakeholders (media, market associations, government base, customers, suppliers, head office in Germany and the U.S.A).

Auckland, New Zealand

- Conducted market research to identify target markets and develop marketing strategies. Analyzed sales data to evaluate the effectiveness of marketing campaigns.- Monitored market trends and competitor activities to identify potential opportunities and threats.- Established and led the digital marketing and communication department.- Developed innovative marketing campaigns, which resulted in annual sales growth of 28%.- Creation of corporate branding (including logo, key documents, and office design).- Event management and leadership.

São Paulo, Brazil

- Conducted internal audits to evaluate the effectiveness of marketing strategies and ensure compliance with internal policies and procedures.- Identified areas for improvement and recommended solutions to enhance marketing performance.- Collaborated with cross-functional teams to implement process improvements.- Initiated and developed a product improvement project, which was presented to the head office in France for global implementation (product design and campaign).- Led several product campaigns (such as TV, printed media, social media, and trademarketing)- Generated savings of 18% through analysis of advertisement budgets and improvements to business processes.- Selected by management to be a member of the Marketing & Innovation projects team.- Developed and implemented over 10 e-learning modules regarding internal policies

São Paulo, Brazil

- Performed Sarbanes-Oxley compliance tests.- Reported audit findings and recommended improvements.- Audited financial statements

São Paulo Area, Brazil

- Conducted internal audits to evaluate the effectiveness of internal controls and ensure compliance with regulations.- Successfully mitigated copyright risks by developing and implementing internal policies and controls for managing images and content.

- Conducted external audits to evaluate the accuracy and reliability of financial statements.- Performed Sarbanes-Oxley compliance tests for clients, including financial institutions, FMCG, media, retail, communication, and marketing.- Reported audit findings and recommended improvements.- Performed analytical reviews of costs and expenses.- Obtained experience in financial fraud analysis and conducting investigations

São Paulo, Brazil

- Assisting in the collection and preparation of monthly financial reports.- Data entry and balance sheet reconciliations.- Maintaining accurate and detailed inventory records.- Responsible for processing suppliers’ payments.- Send charge follow-up to customers.

São Paulo, Brazil

- Processed retirement claims at Brazil’s biggest branch (Avenida Paulista- Sao Paulo).- Customer services representative.- Internship program leader.

Product Management

Master'S Degree, Digital Communication And Media/Multimedia, Marketing

Bachelor Of Business Administration (B.B.A.), Business Administration And Human Resources

Graduation in business administration.