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Cancer genomes are known to present multiple structural variations (SVs), many of them clinically significant and actionable. However, current testing solutions lack resolution to view the full spam of SVs across the genome and miss important valuable information. Bionano offers an Optical Genome Mapping (OGM) solution based on its Saphyr platform, reagents and software, which collects up to 1600x coverage of a human genome to uncover a wide range of structural variations beyond what standard cytogenetics tools, as well as short and long read sequencing can see, at variant allele fractions as low as 1%.

Led the Commercial planning and execution of go to market (GTM) strategy and launch of Illumina's IVD test TruSight Oncology Comprehensive (EU), a Comprehensive Genomic Profiling (CGP) test for solid tumor tissue profiling, which informs therapy selection for cancer patients. Also led and executed the commercial launch of Illumina's TruSight Oncology 500 products, as well as managed the on market portfolio of CGP RUO and IVD assays. Key marketing liaison with multiple pharma partners (Bayer, Lilly, Roche, and others), on Companion Diagnostic projects. Also led a team member responsible for the launch of a RUO and follow-on CDx test (through partnership with Merck) for detection of HRD, a biomarker predictive of PARP inhibitor therapy response.

Responsible for launch strategy and execution, outbound marketing activities and marketing campaigns associated with Comprehensive Genomic Profiling for the TruSight Oncology 500 product family. TruSight Oncology 500 is a pan-cancer NGS panel that empowers pathology labs to implement an in-house assay to evaluate key tumor biomarkers present in guidelines and clinical trials. Marketing liaison with Pharma partners, including Bayer and Lilly, on IVD Companion Diagnostic projects. Also worked in collaboration with Bristol-Myers Squibb.

In charge of defining the strategy for Illumina's Clinical Core Portfolio and developing a birds eye view and analysis of Illumina's future clinical strategy and roadmap.- Wrote clinical core strategic chapter including a consolidated clinical roadmap for 3 years;- Developed and presented strategic initiatives that got approved, positively affecting a strategic product line;- Through leading a multidisciplinary team through a strategic workshop, created budget and action plan to implement an Operational Improvement Plan with goal to support IVD efforts;- Worked with regulatory and marketing teams to define a ser of core products to become core IVD products;- Developed business plans to support investment in strategic products and projects;- Launched strategic product to support a CLIA lab, ensuring a multi-million supply agreement deal.

Leading a team of Strategic Marketing managers, to develop and execute on strategies for clinical application markets: Development 3 year cross-portfolio strategies for our Genomics division, for Constitutional (pre-natal, post-natal, newborn, etc) and Cancer molecular diagnostic markets Development of tactical plans for constitutional and cancer markets, including product roadmaps, market programs, pricing and channel recommendations Development of regulatory strategy and roadmap Development of detailed reimbursement landscape study with strategic guidance for the business Continuous support of acquisition projects, through business case development, due diligence, evaluation of opportunities and detecting gaps and targets Worked with Senior Marketing Director to develop new branding for Agilent Genomics Provided genomics support for all different cross-portfolio Agilent’s segment strategies, beyond clinical Led team on concept, development and completion of project around people development in the department (development of goal tracking system, career development tracks and training program)

Responsible for development of HaloPlex (NGS Target Enrichment Platform) portfolio strategy and implementation: Part of the integration team for Halo Genomics acquisition, being in charge of developing and implementing business plan, marketing tactics, portfolio strategy and roadmap Responsible for product life cycle management, from conception to launch and market development Re-launched HaloPlex platform under Agilent brand in less than 3 months from acquisition, with effective market development strategy and portfolio expansion, which resulted in order volume and revenues above plan and profitable product line within first year from launch Selected to become part of the Agilent’s “Emerging Leaders Program” in 2012 (40 out of >10,000 employees selected every year) Promoted to current role, as Director of Strategic Marketing

In this global position, became a liaison between field teams and the marketing group, in a strategic role to support the growth of the leading platform at the company's Genomics division:- Supported Sales activities at key worldwide accounts in more than 20 countries in Americas, Europe and Asia (including BRIC countries);- Supported Product Management team by capturing voice of customer and providing input for strategic planning;- Highly involved in each product launch, developing Sales Tools (eg. presentations, battlecards, etc) and marketing campaigns- Led and developed all SureSelect Sales training programs worldwide;- Responsible for internal marketing communications, having developed a bi-weekly internal newsletter;- Developed and implemented a viral video campaign for brand awareness;

As a senior consultant in the Customer Care organization, key contributor to drive one of Life Technology’s most strategic product portfolios: SOLiD Next Gen Sequencing platform. - Global Responsibility for development and launch strategy of Next Gen Sequencing training program for customers and Field Applications Specialists.- Conceived and developed the global webinar series “The SOLiD EDGE”, used as the main marketing tool by the SOLiD field sales and regional marketing teams;- Conceived and developed the “SOLiD University” brand strategy initiative, an innovative global Customer Training Program for SOLiD Platform;- Led cross-functional global teams to implement application-based training program for SOLiD covering RNA-seq, Targeted Resequencing and Epigenetics.

Applications: All applications for SOLiD NGS platform.Accomplishments:- Worked synergistically with Sales and Marketing teams, helping develop strategies to sell SOLiD over competition in the South America territory. Development of sales presentations and a battlecard, and training of the sales team. More than 30 technical talks on SOLiD, and over 50 pre-sales meetings with customers, covering institutions in Brazil, Uruguay, Peru and Chile. Contributed to sales of all SOLiD equipments in Brazil;- Organized three SOLiD technical round-tables on national scientific conferences, with participation of international speakers from Applied Biosystems; - Trained and helped install SOLiD at all customer sites in Brazil;- Trained two other local FAS on SOLiD;- Organized a Bioinformatics technical workshop for customers, given by a bioinformatitian from Applied Biosystems – US;- Outstanding Performer Award, 2008, in recognition for outstanding customer support achievement;- DNA Award, March-2009.

Applications: sequencing, fragment analysis, gene expression, genotyping, pathogen detection, RNAi, DNA/RNA extraction, NGS.Accomplishments:• Delivered more than 70 trainings to customers on site or at our local training center, for all GA and SDS applications, such as gene expression, genotyping, sequencing and fragment analysis. Use of a wide range of Applied Biosystems platforms during these trainings, such as 3130/3130xl, 7300/7500, 7900, StepOne/StepOnePlus;• About 30 technical seminars and workshops, for up to 200 participants per event;• Educated and trained customers, sales representatives, distribution partners and in-house team members on principles of molecular biology and applications;• Worked synergistically with sales reps and marketing department, helping develop strategies to win the customer and organize events;• Worked as Training Center coordinator, defining the courses portfolio and agenda, as well as strategies to increase the number of participants, achieving more than 15% increase in revenues and number of participants per year, for two consecutive years;• Implemented a microsite for our local Training Center (http://ctab.appliedbiosystems.com.br);• Implemented “Survey Monkey” (www.surveymonkey.com) as a survey tool to measure customer satisfaction, per course type and instructor;• Support Excellence Award, 2007, for outstanding performance and exceptional commitment;• Three DNA Awards – August, 2007; May, 2008; September, 2008.