Sheila Rasu Email & Phone Number

Singapore

Singapore

Asia

Oversee Marketing Communications, Marketing and Social Responsibility for Asia at the NBA

Asia

Asia

Asia

Singapore

- Oversee and manage the consumer and healthcare practice for Southeast Asia - Experience in implementing large-scale regional campaigns across multi-countries, strategic counsel and issues management - Practice Group budgeting, agency forecasts, invoicing and contract development - Driving new business for the practice in the region

Singapore

- Oversee and manage the consumer/corporate and sports division, which consists of a 14-person team on local and regional sporting and corporate/consumer clients - Extensive experience in managing event publicity and logistics for major sporting events such as the 117th IOC Session, Visa Dynasty Cup China (golf), HSBC Women’s Champions & Lexus Cup (LPGA events), Barclays Singapore Open (golf), FINA Swimming events, 2008 FORMULA 1™ SingTel Singapore Grand Prix, Standard Chartered Singapore Marathon, Manchester United Asia City Tour, OCBC Cycle Singapore, Volvo Ocean Race, inaugural Asian Youth Games etc. - Agency and client budgeting, agency forecasts, invoicing and contract development- Driving new business - Developed relationships with key regional and international media

Shenzhen, China

- Assist in planning and managing yearly public relations and marketing budget of US$3 million for the Mission Hills Group branding, including negotiating and developing deals- Manage the global PR department for a 4,000-employee company, the largest golf destination in the world- Plan and manage event logistics for major events and promotions including golf tournaments, corporate events, course designer/celebrity visits and media tours- Develop English press materials and work with PR agency on translation into Chinese for bilingual press kits- Secured media coverage and developed relationships with key media including CNN, CNBC, Bloomberg, Associated Press, Reuters, South China Morning Post- Work with design agency and provide art/text direction on marketing collaterals including promotion fliers, billboard ads, TV commercials etc.- Quality control (including editing and planning) for Mission Hills Magazine, member e-newsletters, various notices to members, Website etc.- Develop English speeches and Q&A for senior company executives- Master of ceremony (including translation of speeches) at various events

Marina Del Rey, California

- Developed press materials and conducted media relations for accounts such as Boston Scientific Corp., Fuji Medical, Thoratec and Guidant- Secured media coverage in top-tier media outlets such as the Wall Street Journal, New York Times, Los Angeles Times and U.S. News & World Report- Performed extensive surveys and market research to gain better insight into various industries and customize tool kits for customer sites- Worked with clients on media training for various campaigns- Developed new business proposals and pitched potential clients, created presentations, plans, budgets etc

Santa Monica, California

- Developed press materials and conducted media relations for accounts such as Sony Pictures, Paramount Pictures, NBC Studios, Media Revolution, Vivometrics, United Autism Alliance, Sherwood and Idealab! - Secured media coverage and desk side briefings with major outlets such as the Washington Post, The Economist, Forbes, TIME Magazine, Fortune, Red Herring and BusinessWeek - Assisted in securing and developing sponsorship/marketing deals on behalf of clients with companies such as American Express, JetBlue Airlines, Red Bull, Orbitz, Krispy Kreme and Marriott Hotels - Conducted in-depth research and analysis on competitive landscape to improve client’s positioning and market strategy - Developed new business proposals and pitched potential clients, created presentations, plans, budgets etc.

Master Of Arts, Economics

Bachelor Of Arts, Journalism

Activities and Societies: Golden Key National Honor Society, Public Relations Student Society of America - PR Director, Singapore Students.

Gce ‘A’ Levels, Arts

Gce ‘O’ Levels, Science