Sheila Mennis Email & Phone Number

Philadelphia, Pennsylvania, United States

Greater Philadelphia Area

• Develop data-driven marketing and engagement strategies, leveraging relationship insight to maximize new business opportunities.
• Collaborate with other Marketing functions and non-Marketing stakeholders to establish strategic and tactical plans to achieve firm objectives.
• Champion the use of firm CRM systems across the enterprise by driving relationship focused business development, encouraging the adoption of best practices, and promoting system capabilities to increase user adoption.
• Drive optimization of email marketing, including list revitalization, audience segmentation, and customer engagement.
• Employ use of analytics to derive actionable insights on how to maximize current and prospective relationships and business.
• Provide guidance, coaching and development opportunities appropriate to each direct report’s individual needs. Perform all necessary management functions.

Philadelphia, PA

• Designed segmentation strategies for each college and program, and developed follow up strategies based on the segmentation model.
• Worked closely with Business Development managers to develop partnering and follow-up strategies
• Developed prospect contact strategy for each college and program, utilizing telemarketing, direct mail, and email marketing campaigns
• Ran Inside Sales and Telemarketing teams, including budgeting, hiring, training, motivating, establishing goals, providing feedback, and conducting regular performance reviews
• Managed all aspects of email marketing: campaign management, database, management, list management/verification, message creation and deployment, and quality assurance
• Defined metrics and provided analysis to ensure progress towards quarterly goals for each college and program

Developed and conducted trainings for new and continuing staff on sales, marketing and IT applicationsDeveloped and implemented New Sales Agent Training for all incoming sales professionals

Designed, implemented and coordinated strategic marketing campaigns for e-mail, direct mail, and print mediaDesigned company website and introduced branding concept, exponentially increasing website traffic and e-commerceDesigned and implemented an effective interactive marketing strategy for tracking and incubating Internet-based leads via Yahoo Real.

Consistently earned recognition as Multi-Million Dollar Producer for residential real estate sales volumeIncreased sales volume an average of 20% each year for six consecutive years

Ba, English

Education record