Sheila Ross Luber Email & Phone Number

Paradise Valley, Az, Us

Bend, Oregon

Write content for business websites, blogs, presentations, speeches, marketing campaigns as freelance consultant for many years. President of local faith-based non-profit and on the board of BendFilm, Inc.

Developed marketing strategies, campaign themes and copy for B2B and B2C clients. Wrote clear, concise, compelling content communicating features, benefits and advantages. Particularly skilled at marketing companies, products and services in healthcare, technology, energy and financial services sectors. Capabilities included marketing planning, corporate branding and key messaging, plus concepts and copy for websites, collateral, presentations, scripts, speeches, blogs, email, direct mail, print and online advertising, publicity, and white papers. Provided standalone copywriting and marketing consulting or total project management including design and production.

Planned and executed strategic marketing and communications for retail enterprise software provider. Refined and enhanced corporate brand. Wrote and produced all online and offline materials for 11 business applications. Managed press relations, advertising, trade show participation and product introductions. Reported to president and collaborated closely with product managers.

Directed marketing and communications for medical device manufacturer, a division of Daimler AG headquartered in Stuttgart, Germany. Created and executed marketing plans to promote the brand, support market position and sell products. Wrote White Paper differentiating technology and equipment in markets worldwide. Launched two medical equipment products in U.S., managing annual $1 million budget. Generated positive U.S. media coverage during FDA-approval delay and tripled sales lead generation. Planned and produced exhibition at the world's largest medical imaging trade show. Surpassed marketing goals and earned eight national and international marketing awards including the Medical Marketing Association's first client-writer recognition.

Earned five promotions in five years at national consulting firm providing software and project services to gas and electric utilities. Restructured and rewrote response to RFP after three months on the job as proposal writer, securing company’s first $5 million multi-year contract and first promotion that moved proposal production (and me!) from operations into marketing.