Senior Market Research Manager and Consultant experienced in design and management of strategic business to business marketing and communications research projects - North American and international in scope. A trusted partner to senior business executives and known for innovative, cost effective research solutions, superior analytic skills and the ability to drive strong business insights. Experience in both the client and supplier side of market research. Excellent subject matter expertise in the North American small and medium business markets (SMB), Business consulting and services, high tech, energy and logistics. Inspired by green and sustainable businesses, data driven insights and experimentation.Adaptable, tenacious, quick study. Comfortable in fast-paced, diverse, multi-project environments.Looking for subcontracting work with other market research houses or smaller businesses in need of help doing DIY research.Specialties: Business to business research and community-based researchNew product evaluation and testQuantitative and Qualitative analysisWin/Loss/Missed opportunity analysis Marketing program evaluation - eventsValue proposition development and test Message testingCustomer Buyer behaviour Brand positioningSocial Media listening
Listed skills include Market Research, Strategy, Qualitative Research, Segmentation, and 27 others.