Personally assisted over 400+ athletes get recruited to play in college. First female within the company in 40 years to be awarded the Top Founders Award.

Print | Direct Mail | Promotional | Mobile | Online Marketing | Trade ShowsAs a certified Women’s Business Enterprise, Proforma Albrecht & Co. is a single-source marketing communications provider. Our clients choose to work with us as their total solutions provider because we connect to the buying power of a large $400 million global organization and offer the broadest array of printing, promotional products and related graphic solutions. We are:- An Addition to Your Staff without being an addition to your payroll- A Business Process Outsource Resource you can trust. - One Source. Infinite Resources.

Responsible for all aspects of projects: quoting, production, purchasing, vendor selection, execution and invoicing of $4+ million DRC print and subscription based direct mail projects for 80+ sites. Considered subject matter expert on-site for strategists, coordinators and graphic design team, advising of postal regulations, postage optimization, print/mail techniques and formats.• Managed most profitable business unit within the IW Gannett awarded contract.• Executed high volume of print on demand campaigns using complex variable data matrices.• Recommended fulfillment solution that would provide a substantial savings of approximately $176,000 annually.• Implemented a CAPs account for mail vendors to withdraw postage to expedite and streamline the $400k worth of monthly postage needed across all vendors.• Evaluated current print buying trends for costly inefficiencies and recommended cost saving solutions.

*Created and developed client Case Study for Mercy Health Partners New Mover Program which was awarded Best Practice from PODI.*Deployed and managed multiple Web-to-Print solutions for clients, one consisting of over 400 items*Won back key accounts that were lost prior to my joining the company.

Provided accounts with full service lettershop and fulfillment services, digital print and variable data, targeted list acquisition, direct marketing strategies, and database management.• Developed and managed $1MM+ book of business• Clients consisted of Fortune 500 and some small business accounts• Recognized as top sales performer for 4 years

Responsible for developing, educating and managing new accounts to use the I-Queue technology, digital e-business solution for corporate POP, promotional and collateral print purchasing. - Conducted presentations and demonstrations to marketing executives within Fortune 1000 companies. - Performed needs analysis and recommended solutions. Negotiated contracts and agreements.Position was eliminated due to restructuring of virtual sales offices.

Developed brand awareness and solidified accounts for startup dot-com within 5 state territory. Sold B2B, internet powered print procurement solutions into Fortune 1000 accounts by targeting marketing, procurement and e-commerce executives up to “C” level. - Properly align Impresse.com’s solution with target company's vision and values. Advised print companies of the benefits of early adoption of e-commerce.- Managed entire sales cycle and collaborated closely with Account Managers and Pre-Sales team.- Conducted sales presentations and demonstrations. Assessed customer needs and workflow analysis to properly recommend solutions to eliminate inefficiencies. Negotiated contracts and agreements. - Advised clients on the reengineering of business processes of print procurement.- Accelerated territory market share from 0 to 15 accounts.

Responsible for business development of new variable data/custom document publishing division.Provided accounts with turn-key print on demand and digital print services, list acquisition, direct marketing strategies, variable data/customized document publishing and technical support. Frequently relied upon by co-workers and President of company for technical and sales advice.- Consulted and analyzed clients print cycle and document life span. Helped clients save over 30% in wasteful print spend, while increasing response rate on marketing materials by 12% by customizing CRM programs using POD and data driven strategies.- Expanded account base from 2 to 48 in first year.- Increased company’s revenues 60%.- Recognized as Top Sales Executive within company.

Full service pre-press company. Provided typesetting and desktop publishing services such as trapping of art files, film separations, matchprint proofing, paste-up and layout for printers, corporate marketing depts. and agencies. Also did website design of product storefronts in the internet infancy.Industry changed. Sold business to client.