Sheila Tolle Email & Phone Number

San Diego County, California, United States

Tolle Marketing Consultancy provides marketing strategy and execution planning services aimed at customer and revenue growth. Focus is Product Marketing, Demand Generation and Digital Marketing with a customer oriented and data driven approach. Clients include:Zenfolio, Menlo Park, CA (www.zenfolio.com). Provided marketing materials tailored for prospective partners, consumers, and photographers that communicated the compelling story, value proposition and benefits of Zenfolio’s Photobooker (www.photobooker.com) offering; and drove the audience to take the desired action.USRowing, Princeton, NJ (www.usrowing.org). 1. Researched and recommended improved member dues structure and annual payments. 2. Researched and recommended athlete development pathway model for USRowing incorporating USOPC's American Development Model concepts.Intuit, QuickBooks Capital, Mountain View, CA (www.quickbooks.intuit.com/capital). Provided marketing leadership, management and execution direction while current leader was on medical leave of absence. Samsung, Strategy and Innovation Center, Menlo Park, CA (www.samsung.com/us/ssic). Provided marketing strategy and execution support for the Innovation Center's Digital Health Initiative.Blackboard, Washington, DC. (www.blackboard.com). Provided Product marketing strategy and execution support for a major, re-engineered product launch. Developed launch process and methodology, packaged messaging and positioning, and supported sales and support training requirements.Solid Art Labs, San Francisco, CA (www.solidartlabs.com). Developed King's Assembly product positioning and messaging for this start-up's Executive Summary and Investor collateral.Matador Advisors, Research Triangle, NC (www.matadoradvisors.com) . Collaborated on various projects

Mountain View, Ca

Established Museum’s corporate partnership strategy and execution plan, matching Corporate Partner objectives with appropriate museum underwriting and/or sponsorship opportunities. Developed and managed a pipeline of prospects across all computer technology areas and company sizes. Served as the Museum’s ambassador for all major corporate relationships including Adobe, Broadcom, Cisco, Google, Intel and Intuit. - Increased number of Corporate Partners by over 10%, including Bloomberg, Cadence, LinkedIn, Symantec, and Toshiba- Increased corporate funding of the Museum by 50% (Unrestricted increase of 25%)- Exceeded funding goal for the Museum’s 2016 Fellow Awards Gala sponsorships.- Developed collateral for key Museum programs and events.

San Francisco, Ca

Directed strategic and tactical marketing for global online store, small business customer segment and AutoCAD product line. Drove revenue and new customer growth through awareness, demand generation, in-trial marketing, gamification and conversion marketing programs. Managed a 40 person global team and a $13M budget.- Through geographic expansion and a 300% improvement in conversion grew eStore channel revenue 50% per year. - Changed the marketing focus to customer centric, resulting in 82% Small Business segment transacting account growth and 8% increase in revenue. - Introduced Content Marketing practice, Line//Shape//Space, resulting in positive Small Business customer perception and 2014 Honoree of the 18th Annual Webby Awards in the Business Blog category.- Led the development and execution of a holistic, digital focused, customer acquisition plan including SEO, SEM, web/landing pages, in-trial marketing and email resulting in a 200% demand increase for the AutoCAD Product Line.- Introduced AutoCAD subscription offering, resulting in over 50% of seats sold in 1st quarter on subscription. - Introduced and grew AutoCAD 360 mobile and cloud, free and paid offerings to over 12M accounts and 2M monthly users. Recognized as a 2013 Tabby Award winner in the In-the-field category.- Grew AutoCAD Facebook fans to over 1.5M through advertising, use of Facebook offers, and product trial within Facebook.Awards: - 2013 Gartner CRM Excellence Award for Integrated Marketing Performance- 2012 Forrester Groundswell Award, B2B Spreading category- HubSpot 10 Most Memorable Marketing Campaigns of 2012- Autodesk Marketing Innovation Awards

San Francisco, Ca

Mountain View, Ca

Leader of marketing programs, Direct Response, In-Product Marketing and Data Delivery for Intuit’s Small Business Group encompassing both QuickBooks software and Payroll, Payments and Website subscription services. Executive sponsor for marketing/sales systems and database infrastructure projects. - Developed the strategy and drove the execution of multi-channel marketing resulting in customer growth and increased offerings per customer. - Drove QuickBooks.com change management initiative that resulted in rapid testing mindset and increased paid product conversion by 200%.- Featured Keynote Speaker at 2009 Internet Strategy Forum Summit, “Combining eCommerce and Community: It’s a New Normal…And, There’s No Going Back.”

Mountain View, Ca

Developed and drove strategic direction and oversaw tactical implementation for marketing initiatives which consistently delivered over plan and under budget. Manage 25 Marketers and a $22M budget. - Applied rigorous modeling, segmentation, testing methodology and analysis resulting in 33% reduction in campaign expense and substantial improvements in revenue and ROI.

Mountain View, Ca

Directed and led the customer acquisition, retention and expansion activities (Direct Marketing, Web Marketing, and Phone Channel). Managed 10 Marketers and a $4M budget.

Milpitas, Ca

Geneva, Switzerland

Milpitas, Ca

Received FISA Umpire license at 1987 PanAmerican Games in Indianapolis. Selected for the Jury: 1989 University Games, Duisburg; and 1992 Junior World Championships, Montreal.

Ancona, Italy

Eugene, Or

Newport Beach, Ca

Mba

Activities and Societies: Elected: Academic Task Force Leader - Women's Student Association; President - Harvard Boat Club Coxswain.

B.S., Cum Laude, Engineering

Activities and Societies: Awards/Honors: UCLA Rhodes Scholar Nominee, Tau Beta Pi, Engineering Alumni Outstanding Bachelor Degree Award.