Sheila Zubeda Email & Phone Number

Nairobi, Kenya

Making It Real.The Gates Foundation:-Pioneering the development of non-hormonal contraceptives tailored to align with women's desires, mindsets, and lifestyles.-Collaborating in a team of 5, conducting interviews and focus groups with 450 participants to gather UX stories on contraceptive perceptions, use, and potential areas for improvement.-Playing a pivotal role in facilitating 120 participatory co-design sessions, resulting in prototypes reflecting women's contraception preferences.-Creating personas and user journeys to identify user needs and pain points.-Actively sharing research insights through co-designed product concept prototypes and virtual presentations, contributing to the strategic development of contraceptives for the next two decades.Customer Centricity at KFS:-Facilitated the transformation of rural financial service associations towards a customer-centric approach.-Spearheaded the planning, participant recruitment, and logistics of the study.-Collaborated in a team of 3 to design and analyse institution-wide quantitative and qualitative surveys involving over 200 respondents, conducting 100+ contextual and stakeholder interviews, and leading 5 focus group discussions.-Contributed to the facilitation of over 25 participatory co-design sessions focusing on organizational structure, strategy, and product offering enhancements.-Worked collaboratively to report recommendations during check-ins and through a final deliverable, aiming to elevate the organisation’s customer-centricity score beyond 50% by implementing changes aligned with their 2022 strategic plan.Revamped an SME Finance Site:-Lead comprehensive desk research to analyse strategies employed by other companies.-Oversaw storyboarding and user journey activities to identify existing gaps and pain points.-Crafted low-fidelity wireframes for stakeholder feedback and interaction.-Collaborated with a team member to develop high-fidelity design

Nairobi County, Kenya

Kenya

October 2016 - Jan 2017: Researcher Internship-Collaborated with the design team to conduct extensive user research, gaining insights into user behaviour and preferences-Familiarized myself with various design tools, developing proficiency in their use to enhance the design process-Worked closely with the Education team, contributing to projects that aimed at integrating innovative educational solutions-Traveled to diverse locations, including Samburu and Migori, to conduct training sessions for teachers on the effective utilization of the Kio Kit, a digital education tool-Played a key role in planning and logistics, ensuring the smooth execution of training programs.Collaborated with team members and stakeholders to test the product in real-world scenarios, capturing valuable user experience needs and feedbackJan 2017 - Jan 2018: Design Associate/Researcher-Partnered with design directors to conduct in-depth user research, delving into nuanced aspects of user experiences and preferences-Led user testing and usability tests, actively engaging with stakeholders and cross-functional teams to capture valuable UX insights-Acted as a pivotal link between users and the company, ensuring a seamless flow of user insights and needs to enhance the design process-Contributed significantly to the creation of prototypes, actively participating in the iterative testing process for product improvementMay 2018-May 2020- User Researcher-Led company-wide outdoor product testing, fostering team engagement and gathering user feedback-Conducted precise user testing, refining designs for seamless alignment with user expectations.-Crafted personas, offering insights into user pain points, enhancing the company's understanding of user experiences-Used UX Storytelling to translate user needs into actionable design elements-Contributed to collaborative product reshaping, incorporating valuable user feedback pre-launch-Conducted field studies for nuanced user insights

Diploma In Graphic Design/Web Design And Development, Visual Design/Design Thinking, A

Storytelling In Hcd And Design Thinking

Certificate, Ux Design, A

Activities and Societies: A UX design course meant to sharpen skills in the design industry. It is an extensive long course condensed.