Sheilla Diamse Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Approve story lineup and assign news coverage to mobile journalists
• Edit social media copies and artcards in English and Filipino
• Coordinate with the technical team and monitor livestreaming on YouTube
• Convert radio interviews into news items and write social media posts with calls to action
• Train community managers, writers, and graphic artists on best journalism practices

Toronto, Ontario, Canada

• Supported the onboarding and field enablement of private bankers by designing the content and graphics of learning resource guides
• Developed a game-based onboarding strategy and secured approval for its implementation to increase engagement among new hires
• Contributed to the completion of an updated learning resource platform for private bankers
• Collaborated with the Learning and Development team in migrating and translating job aids and resource guides into French
• Created data-driven presentations for key messaging of senior leadership and project implementation to identify gaps within the Private Banking ecosystem
• Attended weekly meetings to discuss updates in the system, new technology, and policy changes affecting the current workflow and learning compliance of private bankers

Toronto, Ontario, Canada

• Planned and executed a social media strategy that increased brand awareness by 80% and engagement by 200% on Instagram using a variety of mediums (text, photos, videos, reels)
• Conceptualized eye-catching and informative content highlighting selected events on and off campus that provide valuable information to international students
• Utilized editing tools and graphic design software to make posts interesting
• Monitored analytics and evaluated social strategies to grow community
• Guided and provided support and referrals to prospective international students

Toronto

• Assisted store guests with their orders, personalized requests, and redemption of rewards points
• Exceeded sales quota for the day by upselling and cross-selling
• Addressed and solved customer problems emphatically, especially with regards to mobile app usage
• Trained new members on the best practices for providing an excellent customer experience
• Complied with sanitary requirements during opening and closing hours to uphold safety standard for guests and fellow crew members

Ontario, Canada

• Created social media campaigns to discuss and address COVID-19 vaccination hesitancy in the Filipina/x/o community, through a microgrant from the Hamilton Centre for Civic Inclusion (HCCI) and WES Canada Mariam Assefa.
• Organized and facilitated webinars with health experts to answer vaccination questions and post information on the organization’s social media pages
• Co-wrote a COVID-19 Vaccine Outreach Support Plan to the Hamilton Public Health Services aimed to boost vaccination uptake among kids, pregnant women, and areas with low vaccine coverage
• Organized and facilitated virtual writing and video production workshops

Canada

• Planned a monthly content calendar and crafted social media posts on the company’s LinkedIn business page that generated 120.4% increase in impressions and improved search appearances by 132.3%
• Secured collaboration of the CEO with industry leaders for a blog and podcast
• Proofread an article, drafted press releases, researched media lists, and pitched stories to relevant journalists
• Managed thought leadership programs including award submissions and speaking events
• Prepared a comprehensive brand audit, competitor analysis, and B2B customer profile
• Created emails to help customers move into different lifecycle stages

Philippines

• Designed an 8-week project plan establishing the news department and launching a late-night newscast
• Built the organizational structure and workflow of the news department
• Identified the responsibilities and salaries of positions within the editorial, graphics, video editing and technical team; interviewed and hired talent for the said roles
• Supervised the budgeting, reported updates and progress to executives, and liaised between executives and staff to manage expectations
• Conceptualized the branding of the late-night newcast and led the content direction of the program’s Facebook and YouTube accounts
• Set the story agenda, approved news scripts, and supervised live broadcast

Quezon City, National Capital Region, Philippines

• Boosted the engagement on the Facebook page of the college’s radio station by 38% through consistent content creation and posting of interviews and events online
• Produced, researched, wrote, and voiced three 10-minute newscasts that aired on terrestrial radio daily
• Easily adapted to work-from-home set-up by learning how to edit and upload prerecorded newscasts
• Assigned reporters and producers for news coverage
• Provided monthly reports that included evaluation of team members’ performance and monitoring of engagement of users with online content

Manila, National Capital Region, Philippines

• Set the news agenda for the day; provided story angles and directions that reporters would pursue; approved with finality the lineup and scripts of reporters and anchors
• Coordinated with production to maintain editorial standards of video and graphics requirements of VTR packages and live remote coverage
• Identified and produced stories that will generate interest and traffic to the program’s social media accounts
• Supervised newscast’s on-air operations and produced breaking stories
• Evaluated and recommended individuals for promotion
• Effectively executed strategies to maintain rating goals, meet revenue target, and assure production costs are within the budget

• Monitored international news feed (CNN, Associated Press, and Reuters) and social media platforms for breaking and developing stories; pitched stories to the news desk and reporter for coverage
• Distributed assignments to a team of story editors
• Approved VTR scripts of reporters and news anchors
• Responsible for editing out footage and sound bites when necessary and under time constraints
• Oversaw live airing and editorial standards of video and graphics requirements of voiced over packages

Led a team of news writers, producers, reporters and researchers who provided updates, breaking stories, and analysis of voting patterns and election results.

• Managed a medium-sized team of news writers, producers, and researchers tasked to write scripts, edit stories, conceptualize, execute sponsored or branded segments, and implement on-site production for a morning show
• Supervised the content writing, video editing, and graphics requirements of voiced over packages and live remote airing
• Exceeded the target annual revenue through consistent coordination with the Sales and Marketing team for segment sponsorship
• Liaised between the program and the Creative Communications Management team for branding and promotion strategies

Postgraduate Certificate, Digital Media Marketing, Graduated With Honours With A Gpa Of 3.97/4.00

Skills: • Conceptualized integrated marketing communications plans and creative briefs • Conducted social marketing and owned media audit.

Postgraduate Certificate, Strategic Relationship Marketing, Graduated With Honours With A Gpa Of 3.97/4.00

3 Group Projects chosen as the Best in Class: • NBA - Minecraft partnership • Meatless Mac for McDonald's • CRM audit for EcoDirectKoffie.

Bachelor'S Degree, Political Science And Government, Cum Laude

Activities and Societies: Supreme Leader, Sigma Delta Pi Sorority