Aisha Owolabi work email
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Aisha Owolabi personal email
I am a content marketing manager at Photoroom, a leading AI-powered photo editing app, helping users create stunning images in seconds. At Photoroom, I am responsible for developing and executing the content strategy across multiple channels, including the website, blog, social media, email, and video, to drive user acquisition, retention, and engagement.With seven years of content marketing experience, I have worked with fast-growing brands in various industries, such as hyperexponential, an insurtech startup that provides pricing software for insurance companies, Wizeline, an enterprise software development company, and Smarketers Hub, a community platform that I founded to connect and empower marketers across Africa.I have a proven track record of creating engaging and effective content that transforms products into profit and services into sales, using data-driven insights, SEO best practices, and storytelling techniques. I have also led customer advocacy programs, managed content marketing budgets and teams, and measured and reported on content performance and ROI.I am passionate about learning new skills and staying updated on the latest trends and best practices in AI and content marketing. I am also committed to promoting diversity, inclusion, and gender equality in the marketing industry and beyond, through my content, mentoring, and advocacy initiatives.
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Senior Content Marketing ManagerPhotoroomLondon, Gb -
Content Marketing ManagerPhotoroom Jul 2023 - PresentParis, Île-De-France, Fr -
FounderSmarketers Hub Jan 2020 - PresentLondon, GbSmarketers Hub is a growing community of smart marketers learning from each other and improving our craft, one day at a time. We focus on uplifting creative talents across Africa and providing value-packed content, resources, and diverse opportunities to accelerate careers and foster engagement across the marketing industry.As the Founder and Editorial Director, I lead the brand management and positioning for Smarketers Hub across key channels, including social media, newsletter, and website, utilizing an effective content marketing strategy to drive community growth, brand awareness, and global partnerships.Join over 2000 marketers and get access to the resources and opportunities needed to build a successful global marketing career - www.smarketershub.com -
Manager, Content MarketingHyperexponential Jun 2022 - May 2023London, England, GbLed the development and execution of the company's editorial calendar and content strategy, including website content, thought leadership, research, whitepapers, blogs, video, podcasts, and social. As the first content marketing hire, owned the content marketing budget and onboarded the right software, tools, and agency support to deliver an ambitious content strategy.Led the customer advocacy program and worked directly with customers to craft compelling case studies and press activity.Developed, measured, and regularly tracked content KPIs to show the effectiveness of content against set objectives and overall content strategy. -
Content Marketing ManagerWizeline Jun 2021 - Apr 2022Zapopan, Jalisco, Mx -
Content Marketing ManagerWizeline Sep 2020 - May 2021Zapopan, Jalisco, MxDeveloped and executed a comprehensive content strategy, creating a range of assets, including compelling case studies, white papers, blog posts, bi-weekly newsletters, and sales enablement materials, positioning Wizeline as the leading technology services provider in North America. Collaborated with relevant departments to support the go-to-market of new services and verticals through research and the development & delivery of relevant materials.Grew website page views and sessions by 30% quarter on quarter and over 100% year on year. Identified important metrics across all distribution channels, including social media, tracked KPIs for each channel and aggregated all performance information to enable informed decision-making and improve content marketing strategy. -
Digital Content ManagerCarbon Apr 2019 - Sep 2020London, London, GbDeveloped a tone of voice guide from scratch to guide brand communication. Created content marketing strategies and editorial calendars while maintaining assets across all channels. Collaborated with a team of brand designers and external PR firms to develop and share relevant brand content.Created a weekly newsletter series for an audience of 1m+ people, achieving 20% M-O-M growth on newsletter signups and 21% average open rates. Managed a closed community on Facebook with 25,000+ members.Worked with the products department to create app and web copy, collect insights on consumer expectation and behavior using content, and monitor insights across social platforms and tools like Google Analytics.Developed and executed employee advocacy initiatives resulting in increased brand awareness and team engagement. -
Digital Content Marketing TrainerCkdigital Academy Jan 2019 - Sep 2020Gbagada, Lagos, NgDelivered training & facilitation of digital content marketing courses with a focus on social media, content marketing strategy, blogging, calendar creation, and content development.All attendees of the training sessions left empowered with the required knowledge to take their content marketing efforts to the next level and achieve their business and personal goals. -
Digital Content AssociateSheleadsafrica.Org Jan 2019 - Mar 2019Lagos, NgGrew the She Leads Africa Instagram community by up to 40% in 3 months by researching and producing consistently engaging text & visual content and monitoring & recording insights.Maintained brand assets across all communications and worked alongside marketing, sales, and programs teams to generate insights on consumer expectations using content. -
Social Media Marketing SpecialistCkdigital Oct 2018 - Dec 2018Lagos, Lagos, NgDeveloped digital strategies, social media calendars, and video content for various brands across the FMCG, Fashion, and Digital industries.Published several blog articles with a focus on search engine optimization and generated periodic social media insights to guide goal setting. -
Social Media Marketing ManagerWebcoupers Mar 2018 - Aug 2018Sabo, Lagos, NgCreated digital strategies, social media calendars, and content for various brands across the FMCG, EdTech, and Automobile industries. Published several blog articles with a focus on search engine optimization and brand discoverability. Managed negotiations with influencers and media outlets for client partnerships.
Aisha Owolabi Skills
Aisha Owolabi Education Details
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Cim | The Chartered Institute Of MarketingProfessional Digital Marketing -
University Of LagosChemistry
Frequently Asked Questions about Aisha Owolabi
What company does Aisha Owolabi work for?
Aisha Owolabi works for Photoroom
What is Aisha Owolabi's role at the current company?
Aisha Owolabi's current role is Senior Content Marketing Manager.
What is Aisha Owolabi's email address?
Aisha Owolabi's email address is ai****@****oom.com
What schools did Aisha Owolabi attend?
Aisha Owolabi attended Cim | The Chartered Institute Of Marketing, University Of Lagos.
What skills is Aisha Owolabi known for?
Aisha Owolabi has skills like Digital Marketing, Social Media Marketing, Content Development, Social Media Blogging, Management, Nature Photography, Social Media, Marketing, Digital Strategy, Web Content Writing, Content Marketing, Storytelling.
Who are Aisha Owolabi's colleagues?
Aisha Owolabi's colleagues are Ehab Salamh, Hari Muthu, Irna Ningrum, Gaurav_ Editor_king, Frog Image Service, Assoïe Louvart, Dilna T.
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