Aisha Owolabi

Aisha Owolabi Email and Phone Number

Senior Content Marketing Manager @ Photoroom
London, GB
Aisha Owolabi's Location
London, England, United Kingdom, United Kingdom
Aisha Owolabi's Contact Details

Aisha Owolabi work email

Aisha Owolabi personal email

n/a
About Aisha Owolabi

I am a content marketing manager at Photoroom, a leading AI-powered photo editing app, helping users create stunning images in seconds. At Photoroom, I am responsible for developing and executing the content strategy across multiple channels, including the website, blog, social media, email, and video, to drive user acquisition, retention, and engagement.With seven years of content marketing experience, I have worked with fast-growing brands in various industries, such as hyperexponential, an insurtech startup that provides pricing software for insurance companies, Wizeline, an enterprise software development company, and Smarketers Hub, a community platform that I founded to connect and empower marketers across Africa.I have a proven track record of creating engaging and effective content that transforms products into profit and services into sales, using data-driven insights, SEO best practices, and storytelling techniques. I have also led customer advocacy programs, managed content marketing budgets and teams, and measured and reported on content performance and ROI.I am passionate about learning new skills and staying updated on the latest trends and best practices in AI and content marketing. I am also committed to promoting diversity, inclusion, and gender equality in the marketing industry and beyond, through my content, mentoring, and advocacy initiatives.

Aisha Owolabi's Current Company Details
Photoroom

Photoroom

View
Senior Content Marketing Manager
London, GB
Website:
photoroom.com
Employees:
594
Aisha Owolabi Work Experience Details
  • Photoroom
    Senior Content Marketing Manager
    Photoroom
    London, Gb
  • Photoroom
    Content Marketing Manager
    Photoroom Jul 2023 - Present
    Paris, Île-De-France, Fr
  • Smarketers Hub
    Founder
    Smarketers Hub Jan 2020 - Present
    London, Gb
    Smarketers Hub is a growing community of smart marketers learning from each other and improving our craft, one day at a time. We focus on uplifting creative talents across Africa and providing value-packed content, resources, and diverse opportunities to accelerate careers and foster engagement across the marketing industry.As the Founder and Editorial Director, I lead the brand management and positioning for Smarketers Hub across key channels, including social media, newsletter, and website, utilizing an effective content marketing strategy to drive community growth, brand awareness, and global partnerships.Join over 2000 marketers and get access to the resources and opportunities needed to build a successful global marketing career - www.smarketershub.com
  • Hyperexponential
    Manager, Content Marketing
    Hyperexponential Jun 2022 - May 2023
    London, England, Gb
    Led the development and execution of the company's editorial calendar and content strategy, including website content, thought leadership, research, whitepapers, blogs, video, podcasts, and social. As the first content marketing hire, owned the content marketing budget and onboarded the right software, tools, and agency support to deliver an ambitious content strategy.Led the customer advocacy program and worked directly with customers to craft compelling case studies and press activity.Developed, measured, and regularly tracked content KPIs to show the effectiveness of content against set objectives and overall content strategy.
  • Wizeline
    Content Marketing Manager
    Wizeline Jun 2021 - Apr 2022
    Zapopan, Jalisco, Mx
  • Wizeline
    Content Marketing Manager
    Wizeline Sep 2020 - May 2021
    Zapopan, Jalisco, Mx
    Developed and executed a comprehensive content strategy, creating a range of assets, including compelling case studies, white papers, blog posts, bi-weekly newsletters, and sales enablement materials, positioning Wizeline as the leading technology services provider in North America. Collaborated with relevant departments to support the go-to-market of new services and verticals through research and the development & delivery of relevant materials.Grew website page views and sessions by 30% quarter on quarter and over 100% year on year. Identified important metrics across all distribution channels, including social media, tracked KPIs for each channel and aggregated all performance information to enable informed decision-making and improve content marketing strategy.
  • Carbon
    Digital Content Manager
    Carbon Apr 2019 - Sep 2020
    London, London, Gb
    Developed a tone of voice guide from scratch to guide brand communication. Created content marketing strategies and editorial calendars while maintaining assets across all channels. Collaborated with a team of brand designers and external PR firms to develop and share relevant brand content.Created a weekly newsletter series for an audience of 1m+ people, achieving 20% M-O-M growth on newsletter signups and 21% average open rates. Managed a closed community on Facebook with 25,000+ members.Worked with the products department to create app and web copy, collect insights on consumer expectation and behavior using content, and monitor insights across social platforms and tools like Google Analytics.Developed and executed employee advocacy initiatives resulting in increased brand awareness and team engagement.
  • Ckdigital Academy
    Digital Content Marketing Trainer
    Ckdigital Academy Jan 2019 - Sep 2020
    Gbagada, Lagos, Ng
    Delivered training & facilitation of digital content marketing courses with a focus on social media, content marketing strategy, blogging, calendar creation, and content development.All attendees of the training sessions left empowered with the required knowledge to take their content marketing efforts to the next level and achieve their business and personal goals.
  • Sheleadsafrica.Org
    Digital Content Associate
    Sheleadsafrica.Org Jan 2019 - Mar 2019
    Lagos, Ng
    Grew the She Leads Africa Instagram community by up to 40% in 3 months by researching and producing consistently engaging text & visual content and monitoring & recording insights.Maintained brand assets across all communications and worked alongside marketing, sales, and programs teams to generate insights on consumer expectations using content.
  • Ckdigital
    Social Media Marketing Specialist
    Ckdigital Oct 2018 - Dec 2018
    Lagos, Lagos, Ng
    Developed digital strategies, social media calendars, and video content for various brands across the FMCG, Fashion, and Digital industries.Published several blog articles with a focus on search engine optimization and generated periodic social media insights to guide goal setting.
  • Webcoupers
    Social Media Marketing Manager
    Webcoupers Mar 2018 - Aug 2018
    Sabo, Lagos, Ng
    Created digital strategies, social media calendars, and content for various brands across the FMCG, EdTech, and Automobile industries. Published several blog articles with a focus on search engine optimization and brand discoverability. Managed negotiations with influencers and media outlets for client partnerships.

Aisha Owolabi Skills

Digital Marketing Social Media Marketing Content Development Social Media Blogging Management Nature Photography Social Media Marketing Digital Strategy Web Content Writing Content Marketing Storytelling Leadership Photography

Aisha Owolabi Education Details

  • Cim | The Chartered Institute Of Marketing
    Cim | The Chartered Institute Of Marketing
    Professional Digital Marketing
  • University Of Lagos
    University Of Lagos
    Chemistry

Frequently Asked Questions about Aisha Owolabi

What company does Aisha Owolabi work for?

Aisha Owolabi works for Photoroom

What is Aisha Owolabi's role at the current company?

Aisha Owolabi's current role is Senior Content Marketing Manager.

What is Aisha Owolabi's email address?

Aisha Owolabi's email address is ai****@****oom.com

What schools did Aisha Owolabi attend?

Aisha Owolabi attended Cim | The Chartered Institute Of Marketing, University Of Lagos.

What skills is Aisha Owolabi known for?

Aisha Owolabi has skills like Digital Marketing, Social Media Marketing, Content Development, Social Media Blogging, Management, Nature Photography, Social Media, Marketing, Digital Strategy, Web Content Writing, Content Marketing, Storytelling.

Who are Aisha Owolabi's colleagues?

Aisha Owolabi's colleagues are Ehab Salamh, Hari Muthu, Irna Ningrum, Gaurav_ Editor_king, Frog Image Service, Assoïe Louvart, Dilna T.

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