I’m a doctorate from the Indiana University with a specialization in quantitative market research and strategy. I use empirical analysis and econometric modeling to evaluate the impact of strategic marketing decisions on business performance.My areas of interest include customer engagement, brand development, CPG Marketing, data science, and marketing analytics. I am an expert in statistical programming and data manipulation with a deep understanding of complex methods used to model, forecast, and make predictions. I have considerable industry experience working primarily in business consulting and marketing for companies such as IBM and Cap Gemini.Technically, I am familiar with the following analytical methods and software:Software: STATA (advanced, preferred), PLS (advanced), R (intermediate), SAS (basic) Analytical Methods: Data mining, Econometric modeling---General Linear Models, Probit, Tobit, ARIMA, Cox Hazard, Dynamic Panel Estimations, Instrumental Variables and SUR, Statistical techniques---Regression, ANOVA, ANCOVA, and other multivariate analytical methods, Structural Equation Modeling, and Bayesian Statistics.