Origin Fresh stands as a Kenyan company specializing in Fresh Fruits, FMCG, Food, Edible Oil. Recognized for producing sustainably vegetable oils and essential oils through environmentally friendly extraction processes, Origin Fresh is known for its commitment to high-quality chemical and additive-free extraction processes.Crafted and implemented overarching global sales strategies for the company's array of product lines.• Spearheaded cross-functional teams to successfully reach revenue and profitability objectives in diverse markets.• Cultivated enduring and impactful relationships with key customers and partners on a global scale.Additionally:• Introduced innovative approaches to enhance sales performance and market penetration.• Strategically analyzed market trends to identify new opportunities and optimize existing strategies.

𝘗𝘢𝘯𝘢𝘮𝘦𝘹 𝘎𝘳𝘰𝘶𝘱 𝘪𝘴 𝘢 𝘨𝘭𝘰𝘣𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 𝘮𝘢𝘯𝘢𝘨𝘦𝘳 𝘰𝘧 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘨𝘰𝘰𝘥𝘴 𝘵𝘩𝘢𝘵 𝘴𝘦𝘳𝘷𝘦𝘴 𝘵𝘩𝘦 𝘗𝘢𝘤𝘪𝘧𝘪𝘤, 𝘐𝘯𝘥𝘪𝘢𝘯 𝘖𝘤𝘦𝘢𝘯, 𝘢𝘯𝘥 𝘊𝘢𝘳𝘪𝘣𝘣𝘦𝘢𝘯 𝘳𝘦𝘨𝘪𝘰𝘯𝘴.•Spearheaded business operations for Africa and the Indian subcontinent, including strategy development, P&L management, and cross-functional team management.•Successfully launched multiple FMCG products in the African market, resulting in increased market share and revenue growth.•Developed and maintained strong relationships with key stakeholders, including government officials, industry leaders, and distribution partners, to support business growth and expansion in the region.

𝘐𝘍𝘍𝘊𝘖 𝘎𝘙𝘖𝘜𝘗, 𝘦𝘴𝘵𝘢𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘪𝘯 1975, 𝘪𝘴 𝘢 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘩𝘰𝘶𝘴𝘦 𝘣𝘢𝘴𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘜𝘯𝘪𝘵𝘦𝘥 𝘈𝘳𝘢𝘣 𝘌𝘮𝘪𝘳𝘢𝘵𝘦𝘴. 𝘐𝘵 𝘪𝘴 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘈𝘭𝘭𝘢𝘯𝘢 𝘨𝘳𝘰𝘶𝘱, 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘭𝘢𝘳𝘨𝘦𝘴𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘦𝘳𝘴 𝘢𝘯𝘥 𝘳𝘦𝘵𝘢𝘪𝘭𝘦𝘳𝘴 𝘰𝘧 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘦𝘥 𝘧𝘰𝘰𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘢𝘯𝘥 𝘢𝘨𝘳𝘰 𝘤𝘰𝘮𝘮𝘰𝘥𝘪𝘵𝘪𝘦𝘴.• Spearheaded the management of East & South East Africa markets for Edible Oil, Pasta, Culinary, confectionery & Personal Care products, with full P&L responsibility for IFFCO MADAGASCAR since June 14.• Successfully led modern trade operations for esteemed clients such as Shoprite & Jumbo score (South African Hyper markets) and Leader Prices (French), ensuring exceptional customer satisfaction and business growth.• Introduced new marketing ideas & concepts to drive growth in value and volume, while overseeing brand management and product development activities. Proven track record of achieving 90% of sales budget in 2012-13 & 13-14 by closely collaborating with distributors and implementing Product Promotion, Branding (ATL & BTL), and RTM strategies.

𝘛𝘪𝘰𝘯𝘢𝘭𝘦 𝘌𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦𝘴 𝘗𝘵𝘦 𝘓𝘵𝘥 𝘪𝘴 𝘢 𝘸𝘩𝘰𝘭𝘦𝘴𝘢𝘭𝘦 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘵𝘩𝘢𝘵 𝘸𝘢𝘴 𝘦𝘴𝘵𝘢𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘪𝘯 1982 𝘢𝘯𝘥 𝘪𝘴 𝘣𝘢𝘴𝘦𝘥 𝘪𝘯 𝘚𝘪𝘯𝘨𝘢𝘱𝘰𝘳𝘦. 𝘛𝘩𝘦 𝘯𝘢𝘮𝘦 "𝘛𝘪𝘰𝘯𝘢𝘭𝘦" 𝘤𝘰𝘮𝘦𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘸𝘰𝘳𝘥 "𝘐𝘯𝘵𝘦𝘳𝘯𝘢-𝘛𝘪𝘰𝘯𝘢𝘭𝘦". 𝘛𝘩𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘣𝘦𝘨𝘢𝘯 𝘢𝘴 𝘢 𝘵𝘳𝘢𝘥𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘢𝘯𝘥 𝘩𝘢𝘴 𝘴𝘪𝘯𝘤𝘦 𝘨𝘳𝘰𝘸𝘯 𝘳𝘢𝘱𝘪𝘥𝘭𝘺, 𝘸𝘪𝘵𝘩 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘭𝘰𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘨𝘭𝘰𝘣𝘢𝘭𝘭𝘺.•Successfully oversaw monthly sales figures of 25 to 30 containers, increasing to 40 containers during peak season; successfully opened new markets in DRC, Cameroon, Lagos, Cotonou, and Madagascar •Spearheaded brand promotion, distribution network, and sales activities for a diverse range of products, including Condensed Milk & Evaporated Milk (Vegetable Fat), Margarine, Spaghetti, Milk Powder, and Tomato Paste, across West African and Central African markets •Coordinated and facilitated market-specific meetings in 7 different countries to address market demands and strengthen business relationships.

𝘛𝘩𝘦 𝘚𝘵𝘢𝘭𝘭𝘪𝘰𝘯 𝘎𝘳𝘰𝘶𝘱 𝘰𝘧 𝘊𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘴 𝘢 𝘮𝘢𝘯𝘶𝘧𝘢𝘤𝘵𝘶𝘳𝘪𝘯𝘨 𝘢𝘯𝘥 𝘢𝘶𝘵𝘰𝘮𝘰𝘵𝘪𝘷𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘵𝘩𝘢𝘵 𝘰𝘱𝘦𝘳𝘢𝘵𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘞𝘦𝘴𝘵 𝘈𝘧𝘳𝘪𝘤𝘢𝘯 𝘮𝘢𝘳𝘬𝘦𝘵. 𝘛𝘩𝘦𝘺 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘦 𝘪𝘯 𝘱𝘳𝘰𝘥𝘶𝘤𝘪𝘯𝘨 𝘱𝘭𝘢𝘴𝘵𝘪𝘤 𝘤𝘰𝘯𝘴𝘶𝘮𝘢𝘣𝘭𝘦𝘴 𝘢𝘯𝘥 𝘧𝘭𝘦𝘹𝘪𝘣𝘭𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨, 𝘶𝘵𝘪𝘭𝘪𝘻𝘪𝘯𝘨 𝘮𝘰𝘥𝘦𝘳𝘯 𝘮𝘢𝘯𝘶𝘧𝘢𝘤𝘵𝘶𝘳𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘪𝘲𝘶𝘦𝘴.•Spearheaded sales and marketing strategies for Frozen Fish and Rice (Partly) products•Cultivated key partnerships with leading five-star hotels, including Eco Hotels, Great Sheraton, La Meridian, to host and coordinate market promotion events, such as the 'Intercontinental Fish and Rice Fair' and the Lagos Eyo Festival Fair-2009, in collaboration with Trade Show Manager•Conducted market assessments and successfully expanded into new markets, including Yaoundé (Cameroon), Abeokuta, and Ibadan (Nigeria) through effective market research and development efforts.

𝘐𝘯𝘥𝘶𝘴𝘐𝘯𝘥 𝘔𝘦𝘥𝘪𝘢 & 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘓𝘵𝘥. 𝘪𝘴 𝘢 𝘴𝘶𝘣𝘴𝘪𝘥𝘪𝘢𝘳𝘺 𝘰𝘧 𝘏𝘪𝘯𝘥𝘶𝘫𝘢 𝘝𝘦𝘯𝘵𝘶𝘳𝘦𝘴 𝘓𝘵𝘥., 𝘢𝘯𝘥 𝘪𝘴 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳𝘦𝘥 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘭𝘢𝘳𝘨𝘦𝘴𝘵 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘦𝘥 𝘮𝘦𝘥𝘪𝘢 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯 𝘐𝘯𝘥𝘪𝘢.• Developed and executed successful door-to-door marketing strategy to drive customer acquisition, and launched innovative marketing campaigns such as mobile tent marketing, road shows, and society presentations to generate new business.• Spearheaded the implementation of door-to-door marketing process to acquire new connections, and orchestrated promotional campaigns, including mobile tent marketing, road shows, and society presentations to generate leads and build brand awareness.• Led the development and implementation of door-to-door marketing strategy to acquire new connections, and launched successful promotional campaigns, including mobile tent marketing, road shows, and society presentations, resulting in increased business growth. Additionally, introduced distribution of marketing booklets and brochures, along with setup box, after obtaining approval from HO.

𝘓𝘪𝘣𝘦𝘳𝘵𝘺 𝘚𝘈𝘙𝘓 𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘊𝘰𝘯𝘨𝘰'𝘴 𝘭𝘢𝘳𝘨𝘦𝘴𝘵 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯, 𝘸𝘩𝘰𝘭𝘦𝘴𝘢𝘭𝘦, 𝘳𝘦𝘵𝘢𝘪𝘭, 𝘢𝘯𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘨𝘳𝘰𝘶𝘱𝘴, 𝘤𝘰𝘮𝘮𝘪𝘵𝘵𝘦𝘥 𝘵𝘰 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘸𝘪𝘵𝘩 𝘩𝘪𝘨𝘩-𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 𝘱𝘳𝘪𝘤𝘦𝘴.• Recognized as a top-performing sales professional for delivering consistent sales results, generating revenue of $ 2000000 (5 outlets + wholesale) in Sep’ 04 for FMCG, Electronics, Furniture, Frippery, Tinned Food, and Beverages products. • Spearheaded the successful launch of a chain of tin food products in the wholesale market, contributing to the growth of the company's product portfolio.• Successfully developed new markets in Kanaga, Kolwegi, Likasi (DRC), and Lusaka (Zambia) by conducting market surveys in Tanzania and South Africa and sourcing new products to meet customer demand.