I collaborate with organisations, brands, governments, and individuals to envision and co-create their futures. With a strong passion for innovation and transformation through design, I work alongside thought leaders and senior executives in future-focused, human-centered brands, agencies, and organisations to identify opportunities, drive growth, and foster harmony.With over 20 years of diverse experience in transforming brands and organisations, I specialise in creating impactful change. My expertise includes simplifying complexity, unlocking innovation potential, and developing distinctive customer experiences through design. I am deeply committed to understanding how design can drive systemic results.As a TEDx speaker, I have been invited to share insights on business design, brand strategy, strategic innovation, design thinking, innovation management, and transformational design. I am dedicated to mentoring the next generation of professionals in design, communication, and management, frequently guest lecturing at prestigious institutes across the country, including NID, SP Jain, IIM, MICA, Symbiosis, WeSchool, MIT-ID, and NIFT.AWARDS & HONORSShortlisting Juror, Cannes Design LionsJuror, India Design Mark, Government of IndiaGrand Juror, Fox Glove Awards, AfaqsRecipient, Rado Fellowship, Rado, SwitzerlandRecipient, Opus Design AwardINSTITUTIONAL AFFILIATIONSPresident, NIDAA (National Institute of Design Alumni Association)Member, ADI (Association of Designers of India)Member, CII’s National Committee on DesignMember, CII’s National Committee on Design Interventions in Smart CitiesMember, Board of Studies, WeSchoolMember, Board of Studies, MIT IDMember, Board of Studies, World University of DesignSPEAKERSHIP AND PRESS"Seven Breakthrough Approaches to Reduce Entropy & Bring About Lasting Change Through Design Innovation," TEDx MMCOE"Design for Growth," Siemens Asia Leadership Forum"Museums and Social Context," HTW University, Berlin"Creativity & Culture for Management in a Changing World," MICA & Texas Moody: The University of Texas, Austin"Design for Social Change & Innovation," IIM, Trichy"Breakthrough Approaches for Design," GTB-WPP GroupKeynote Speech: "Design for Change," MIT-ID, PunePlastic Closure Innovations Conference, Berlin"Once Upon a Time," The Hindu Businessline"I Want to Be Her!" Women’s Economic Forum"Design 4 India," NASSCOM & Facebook"Design Innovation," ISDI Parsons School of Design"Designs Make the Company," The Hindu Businessline"Why Aren’t You Using That Cream?" The Hindu Businessline