Digital Marketing Executive
Pune Area, India
• Develop and implement data-driven strategies as per the Client business model, Client requirement, & market trends.• Creating engaging social media strategy & execution plans that cultivated audiences, increase web presence, and enhance brand awareness.• Identify inbound marketing opportunities and develop an actionable plan for execution.• Collaborate with the design & content team to create promotional content.• Reporting of the campaign with an in-depth analysis of keywords, Users, Bounce rate, KPI, etc.• Ability to handle client calls, Client Reporting, Project Management, Building relationships, managing expectations, and reaching campaign goals.• Good experience in keyword selection, audience targeting and Google Ads.• Implementation & Oversee Google Tag Manager for single vendor E-commerce shop.• Oversee Google analytics, Google search console (webmaster) & Ahref for in-depth analysis of website traffic and SEO optimization.• Handling day-to-day social media activity including Info-graphics creation, Tag line creation, online reputation & optimizing paid search campaign of Facebook.• Created email templates, execute email campaigns & analyze email analytics data in Mail-chimp & Active-campaign.• Handling multiple industry clients especially Real Estate, Retail, Hospitality, E commerce, E-learning, SaaS, and many more.• Setting up Google Analytics and Google Tag Manager accounts for the client.• Worked extensively on improving several pages of the application by debugging the existing code and finding out the issues present in the projects