Shelbi Ladd Email & Phone Number

Denver, Co

• Managed and led the external and internal launch of the new Windstream Enterprise brand • Planned and oversaw implementation of the digital brand, including company's new dot com, digital media and content, apps, etc. • Led cross-functional team through ongoing brand implementation (i.e., advertising, digital, email marketing, PR, social, signage, branded items, marketing materials, HR/recruitment, operations, etc.)• Identified and organized all brand implementation tactics, developing detailed Smartsheet plans, reports and dashboards • Conceived and executed internal launch day activities, including a web-based video conference to over 4,000 WE employees in 100+ WE offices• Managed launch of new WE Connect customer online portal, collaborating with UX/development, CX, sales, marketing and leadership teams• Evaluated qualitative insights based on quantitative data of digital media performance and advised adjustments to ensure greatest ROI• Led creation of customer reference program; planning and managing internal digital portal, internal/external communications, and customer-facing materials, as well as leading employee training and continued engagement• Developed internal culture program to further evangelize the new brand with employees• Planned and managed the development of a digital store for company-branded swag and apparel

Chicago, Il

Clients: Allstate, Cleveland Clinic, Johnson & Johnson, Under Armour, Restoration Hardware, P&G, Stryker, Northern Trust, Brown-Forman, Argo Tea, Siemens, IBM, Caterpillar• Managed day-to-day account activities, serving as lead contact for Fortune 100 clients with budgets estimated at over $10 million annually• Planned and led strategic integrated marketing programs with digital and traditional tactics for global brands, incorporating processes/timing/deliverables for client, agency and vendors • Managed the planning, design, IA, UX, dev. and QA for websites, interstitial ads and apps for clients including P&G, CME Group, Northern Trust, Frontline, The Blocknet, and others• Ensured quality, timeliness, cost efficiency and accuracy of all projects• Organized and facilitated agile methodology including sprint planning, daily scrums, sprint reviews and retrospectives• Produced proposals, contracts, project briefs and new business presentations • Coordinated design and development of digital media, as well as implementation of paid media plans. Handled digital ad creative uploads and traffic for key clients, including Cleveland Clinic and Northern Trust

Chicago, Il

Clients: Morton Arboretum, IDSA, AZA, American Academy of Dermatology, Zimmer, Chicago Wilderness• Led client relationships and account team on multiple accounts• Developed and executed marketing plans for new products, exhibits, initiatives, etc. • Created and organized promotional events, press conferences and photo opportunities• Developed targeted media strategies to achieve national and international media coverage • Pitched new products, events and other news items to media• Wrote news releases, pitch letters, communication plans and collateral material• Secured and coordinated media interviews, live shot segments and satellite media tours • Created strong relationships with key local, national and international media contacts

Oklahoma City, Ok

Clients: Taco Mayo, Metro Transit, Bob Moore Auto Group, Urban League, Eureka Water, Fidelity Bank, St. Anthony Hospital• Managed multiple accounts with design, advertising, marketing and public relations projects • Developed and implemented marketing and communications plans • Directed all media relations for the agency and its clients• Drafted all media materials and served as an agency copywriter and copyeditor • Planned events including fundraisers, product launches, open houses and festivals • Designed websites, print ads and collateral materials• Mentored new employees and interns and created orientation programs • Worked collaboratively with media buying team to develop annual ad buys