founder building brands visual dreamswork together • shelby@shelbyathena.comBrands we have worked/work with:◾️ Tasha Franken x TF Studio◾️ The Balanced Blonde x TBB Podcast◾️ Paige Lorenze x Dairy Boy◾️ Maddie Orlando x Artless Forever◾️ Allana Blumberg◾️ Jessie de Lowe◾️ Steph Robinson◾️ Christa Allen◾️ Superhuman x Mimi Bouchard◾️ Stephanie Flockhart◾️ Studio EMS◾️ Forma Pilates LA

Online Bespoke & Private Social Media Management, Business Management, and Marketing for women owned brands & businesses.◾️ Kenzie Burke – health & wellness app; 129k community on Instagram◾️ Tasha Franken – online pilates studio; 70k community on Instagram◾️ The Balanced Blonde – social media management; 232k community on Instagram & 25.7k on podcast Instagram◾️ Detox by Rebecca – lymphatic drainage masseuse; 15.7k community on Instagram

◾️ Headed all marketing initiatives for both High Moon Studio & clients◾️ Creative Direction, social media marketing, & growth strategy for clients such as @joinform (81.2k on IG) by @samiclarke (514k on IG), @0xxcrypto, @smartcookiescollective & more

▪️ Headed all marketing, social media, & brand growth initiatives.

▪️ Website design and creation (Wordpress + Squarespace)▪️ Digital product creation, marketing, automation, and sales funnel creation▪️ Lead generation + lead capture▪️ Email marketing (Active Campaign)▪️ Business growth + strategy▪️ Running of product social media accounts▪️ Client scheduling (Dubsado, Acuity)▪️ Putting systems in place for business growth + success▪️ Retreat organisation▪️ Spreadsheet and business growth creation▪️ Brand outreach and partnerships

▪️ Online business manager, including online course management▪️ Event management and coordination▪️ Organizing and coordinating brand deals and sponsorships▪️ Organizing interviews and sponsorships▪️ Expanding features, managing and developing growing community ofusers, shaping brand identity through blog and social media, organizing events▪️ Conceive, design and develop advertising creative for cross platform campaigns spanning mobile and web ▪️ Usability testing and documentation for product use ▪️ Follow standard practices and procedures in analyzing situations or data ▪️ Writing and modifying programs ▪️ Aiding with the business and economics side of the company asappropriate▪️ Developing email list and social channels ▪️ Updating client and customer journey

Breakaway Movement is a training platform designed and created for elevated entrepreneurs who are ready to dive in and learn how to run their own successful online business using social media. I helped run the instagram, create digital content for it, and cultivate relationships through the platform.

Member of the marketing + digital media team ||▪️ Directed social media giveaways▪️ Website design and creation (Shopify)▪️ Blog post creation▪️ Social media + strategy▪️ Product packaging and shipping of orders▪️ Business growth + marketing strategy▪️ Organisation of business▪️ Putting structures, automations, funnels, and systems in place for future success▪️ Lead generation + lead capture▪️ Email marketing (Mail Chimp, Drip)