Content marketing & strategy for small to mid-size businesses. Develop marketing strategy, content and go-to-market plans for brands, including PR, copywriting, and email campaigns. Build publicity and thought leadership with key journalists, producers, and creators/media personalities. Crisis communications. Project manage and drive marketing initiatives to increase consumer engagement, product visibility and market performance. Penetrate client's new markets through use of strategic marketing initiatives. Perform thorough market research and competitive analysis to understand and effectively communicate proper value proposition.

Led various projects and responsibilities within the public relations department, such as creating and developing influencer, blogger, and media lists, media monitoring and client activity reports, and editorial planning across social media accounts. Researched and pitched features and news stories to media outlets. Responsible for creating and publishing social media content. Assisted in business launch in Oregon through media outreach, event management, and in-person day-of tasks.

Creation of the new Student Experience website for Oregon State University. Wrote feature stories and blog posts for the office's website and social media outlets, including photography, interviewing and attending events. In charge of editorial planning and social media content development, as well as tracking social media analytics and reporting stats. Create image ads and copy ads, including landing page of new site.

Led project within the marketing department, focusing on competitive intelligence to develop richer sales strategies. Developed battle cards by interviewing internal Smarsh people, researching and compiling competitor information for the Sales Team.

Increase organic search rank and organic lead generation through Monsoon Commerce's blog and social media channels. Promoting content that is relevant to the company's audience with concerted effort in promoting product design and the various materials/resources on Monsoon's website.