Shelby Faherty Email & Phone Number

I recently graduated from the University of Wisconsin-Platteville, holding a Bachelor of Business Administration in Integrated Marketing with a Minor in Human Resources. My academic journey and hands-on experiences have centered on sports marketing, where I have excelled in creating compelling game day content, hype videos, and social media campaigns. As the Assistant Marketing Coordinator for the UW-Platteville Men’s Basketball team, I successfully increased digital engagement by 50% and boosted reel and profile views to over 6,000. Additionally, my role as a Content Creator for Girls Club: Sports Platform allowed me to craft sports graphics and media that achieved over 50% engagement. These experiences are complemented by my Sports Marketing Essentials Certification and Athlete Marketing Essentials Certification, which have fortified my skills in sports marketing strategies and execution.Beyond my sports marketing expertise, I have developed a strong foundation in general marketing through various roles and leadership positions. As a Marketing Specialist for the Platteville Main Street Program, I coordinated the successful 2nd and 3rd annual Platteville Pub Crawl and created diverse promotional content, driving a 60% increase in social media engagement. My leadership skills were further honed as President of the American Marketing Association at UW-Platteville, where I guided initiatives and programs that enriched our members' learning and professional development. My global perspective was broadened through the Semester at Sea program, where I studied marketing across thirteen countries, served as Deck President, and participated in the Photography and Videography Club. These collective experiences have equipped me with a unique blend of marketing acumen, leadership, and a global outlook, ready to contribute to innovative marketing strategies.