- Established the Foundation's first annual fundraiser, building rapport amongst current donor base and increasing brand awareness in Southeast Texas after 25 years of establishment resulting in $30,000 profit (2022) and $80,000 profit (2023), and fully eliminating the need to pull cash reserves for the Foundation’s competitive grant program.

- Poppie Paperie is a design studio based in Southeast Texas specializing in event and corporate stationery

- Led and executed digital and traditional marketing efforts (strategy + campaigns), developed and managed the marketing team and partnerships, managed external communication and visual brand identity, and guided the direction of the overall brand strategy- Built a three-person marketing dept. accompanied by new hire vendors that expanded efforts across all sectors, resulting in an in-house team to accelerate future growth - Initiated and oversaw website and digital marketing overhaul to establish a company-wide approach to marketing resulting in an increase of 83% Google Ad clicks, 78% decrease in CPC, 50% increase in organic digital leads, and 1000% increase in overall organic digital referrals- Collected data to identify new target markets, limitations in internal processes, and ineffective external communication; used results to negotiate a company-wide rebrand and revise communication in five departments based on company need, and create new methods of communication based on the client journey

- Worked remotely to create a survey through Qualtrics to be distributed, collected and cleaned to analyze demographic perspectives that acted as a tool for communication and marketing to consumers, and insight for new social media strategy

- Designed client campaigns and marketing materials for the American Rodeo, Paul Cardall, Risa Binder, etc.- Gathered and reported website and ad campaign analytics; provided feedback and summarized assessments to marketing manager for future directional use- Re-designed company website centered around ease of use and overall fluidity in regard to user experience (UX)

- Partnered with editors and staff to assign, write, edit, and finalize stories and print content for publication in weekly newspaper distributed to over 15,000 people- Created a digital marketing strategy and utilized WordPress to develop an online presence

- Worked under the direction of the editor-in-chief to write and edit stories for publication in weekly newspaper distributed to over 15,000 people- Identified a need for a refined newspaper circulation, strategized new route and assigned roles, implemented route and coached 15 staff members through implementation- Formulated and led weekly meetings for delegation of content to all staff

- Coordinated and supervised a team to carry-out weekly service activities, including the planning and hosting of events for the young adult’s ministry of 250+ people- Formulated, constructed and distributed content for monthly newsletter distributed to 2,500 people through MailChimp; Built, implemented, and managed HootSuite strategy for all social media platforms- Communicated with vendors and directed a team to implement an event strategy for on- and off-site events

- Co-founded the Odyssey Online at Lamar University- Wrote, revised, and modified articles submitted by weekly contributors