Marketing Account Director | Brand Growth | Culture Development
Current• Responsible for the leadership and overall management of the McDonald’s Midwest local marketing, growing agency fee 5% YOY as a result of sustained client satisfaction.• Serve as a business consultant to 60+ owner/operators, solving their business challenges by leveraging agency resources to deliver thoughtful, fact-based marketing strategies.• At start of COVID-10 crisis, grew client’s sales, average check, cash flow, and app usage by developing a family bundle promotion that capitalized on safety and convenience.• Drove incremental sales and grew total beverage category sales by creating a demand for a seasonal product during a historically off-peak daypart.• Assisted agency in acquiring media business for three existing client accounts by helping develop the pitch and serving as a thought partner to executive team.• Developed new team structure, resulting in a more resilient and efficient team and reducing turn-over.
