Shelby Olson Email & Phone Number

Winnipeg, Manitoba, Canada

Winnipeg, Manitoba, Canada

In my role as the Automated Marketing Strategist, I was responsible for developing, executing, and analyzing email marketing campaigns through Salesforce Marketing Cloud. I worked closely with different departments across the organization to understand our business needs and improve our members' interactions with our products and services.I played a key role in replacing manual and outdated processes with automated journeys, leading to a more user-friendly experience for our members and contributing to significant time and resource savings for our organization.

As a Product Manager at Bold Commerce's crowdfunding branch, I successfully led the development and growth of the referral marketing suite of products. My responsibilities included:- Managing a cross-functional team of software developers, QA analysts, and UI/UX designers to build new products and features- Conducting market research, analyzing data, and utilizing insights to inform product decisions- Identifying user pain points and designing innovative solutions to address them- Planning and organizing sprint work using agile project management tools such as Confluence and Jira- Creating user flows and wireframes using Figma to guide product development- Developing and communicating a clear product strategy that aligned with the company's vision and direction- Collaborating with business operations teams (marketing, sales, customer success) to support go-to-market strategies- Creating and maintaining internal and external support documentation- Prioritizing and owning product delivery timelines, and presenting progress and results to stakeholders

Winnipeg, Canada Area

As a Marketing Strategist at Bold Commerce, I was responsible for:- Developing and implementing effective go-to-market strategies for all software products- Continuously monitoring and optimizing key performance indicators across all marketing channels and assets- Representing the company as a speaker and subject matter expert at industry events- Designing and executing international digital advertising campaigns- Researching, creating, and designing all marketing and sales materials- Establishing and managing the company’s CRM system- Building and implementing in-depth marketing funnels and automations to nurture leads and support customers- Utilizing data tracking and analytics tools such as Google Tag Manager, Analytics, Search Console, Data Studio, and HotJar to inform marketing decisions and improve performance

As a Product Manager at Bold Commerce's crowdfunding branch, I successfully led the development and growth of the referral marketing suite of products. My responsibilities included:- Managing a cross-functional team of software developers, QA analysts, and UI/UX designers to build new products and features- Conducting market research, analyzing data, and utilizing insights to inform product decisions- Identifying user pain points and designing innovative solutions to address them- Planning and organizing sprint work using agile project management tools such as Confluence and Jira- Creating user flows and wireframes using Figma to guide product development- Developing and communicating a clear product strategy that aligned with the company's vision and direction- Collaborating with business operations teams (marketing, sales, customer success) to support go-to-market strategies- Creating and maintaining internal and external support documentation- Prioritizing and owning product delivery timelines, and presenting progress and results to stakeholders

Winnipeg, Manitoba, Canada

As a Marketing Strategist at Bold Commerce, I was responsible for:- Developing and implementing effective go-to-market strategies for all software products- Continuously monitoring and optimizing key performance indicators across all marketing channels and assets- Representing the company as a speaker and subject matter expert at industry events- Designing and executing international digital advertising campaigns- Researching, creating, and designing all marketing and sales materials- Establishing and managing the company’s CRM system- Building and implementing in-depth marketing funnels and automations to nurture leads and support customers- Utilizing data tracking and analytics tools such as Google Tag Manager, Analytics, Search Console, Data Studio, and HotJar to inform marketing decisions and improve performance

Winnipeg, Manitoba, Canada

I provided one-on-one and group fitness training for members. My role included demonstrating various Kickboxing combinations and leading the members through pad work.

Winnipeg, Canada Area

As a Marketing Coordinator for SMG and First Light Safety Products, I was responsible for:- Developing and executing brand creation for First Light Safety Products, including the design of all print and digital marketing assets using Adobe Creative Suite- Coordinating and representing the company at international trade shows and events- Designing and creating all sales materials including sales sheets, slide decks, and product installations for trade show booths- Conducting in-depth international market and policy research- Managing and allocating the marketing budget- Managing advertising and media buying for various channels- Identifying, selecting and managing external vendors for website development and print materials production

321 Mcdermot Avenue

As an Account Director, I successfully managed and grew high-value client relationships across a diverse range of industries including food, fashion, automotive, healthcare, and professional services. My responsibilities included:- Developing and implementing tailored marketing and advertising strategies for clients- Conducting market research and identifying key buyer personas to inform client strategies- Overseeing the creative and account management teams in delivering client projects on time and within budget- Measuring and analyzing campaign performance, and preparing regular performance reports for clients- Writing compelling sales proposals and supporting the CEO in sales meetings- Managing the client onboarding process to ensure a smooth transition and positive experience- Collaborating with external partners and service providers to deliver client projects

As a Sales Associate at Groupe Dynamite, I was responsible for helping customers find outfits that made them feel comfortable and confident. I took care in showing customers items that would suite them and aligned with what they were looking for. I also suggested additional items that would pair well with the ones they had already picked out. I was recognized as one of the top Sales Associates in district based on the volume of sales I produced for multiple months in a row.

I worked as a receptionist for the Child and Youth division of the Government of Manitoba. I was responsible for office correspondence including the phone systems, courier coordination, and screening external individuals who were visiting our office. I also supported the more senior employees with data entry and various administrative tasks.

I worked as both the primary Account Manager and Business Developer at Green Leaf Social Media, which is a division of Vine Multimedia focused on supporting small businesses with their online marketing strategies. As the Account Manager, I created and scheduled content for our client's social media accounts and produced monthly reports to communicate the results to the clients. As the Business Developer, I conducted prospecting research and sales calls to our target businesses.

During my time as a Marketing Apprentice with Vine Multimedia, I took various marketing courses, recorded my learnings, and produced educational content to share on the company's blog. I also supported the CEO in sales meetings.

I managed the creation and scheduling of content for client accounts and engaged with the client's followers on social media on behalf of the brands we represented.

Business Administration, Marketing

Bachelor Of Commerce (B.Com.), Asper School Of Business - Marketing & Entrepreneurship

Education record

Graduated Magna Cum Laude