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Shelby P. is listed as Sr. Marketing Director at EVgo, a company with 125 employees, based in Austin, Texas, United States. AeroLeads shows a matched LinkedIn profile for Shelby P..
Shelby P. previously worked as Marketing Director at Evgo and Senior Marketing Manager at Evgo. Shelby P. holds Integrated Marketing Communications, Environmental Studies from Ithaca College.
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With over a decade of experience in defining and executing B2B and B2C marketing strategies, I bring a wealth of expertise in managing comprehensive marketing operations. For the past five years, I have specialized in the clean tech sector, where I excel in navigating the full-funnel integrated marketing ecosystem. My capabilities span strategy development, technology implementation, performance marketing, product marketing, and operational execution across diverse audiences and channels, including paid media (SEM, display, video, programmatic, app store), social media, CRM, web, search, and app platforms.As a results-oriented marketing leader, I have a proven track record of driving successful product launches, customer acquisition, and retention strategies. I thrive on fostering cross-functional collaboration and leveraging digital marketing initiatives to maximize customer engagement and build brand loyalty. My approach integrates customer feedback into product development and brand positioning, utilizing creative tactics to enhance visibility and impact.SKILLS:LEADERSHIP: ROI Focused | OKR driven | Team building | Execution | Innovation | Vendor ManagementSTRATEGY: Planning | Budget | Customer Acquisition | Customer Retention | Growth and Lifecycle Marketing | Customer Journey Mapping | Audience Segmentation | Analytics | Performance Marketing | Product Marketing | Integrated Marketing | Full Funnel Marketing INTEGRATED MARKETING: Web | Social | Digital | Paid Media | Search | CRM | App | Influencer | Email | Creative | Video Development | Content Marketing | Event Marketing | B2B + B2C MARTECH: Google Analytics | Google Ads | Meta Business| Apple and Google Play Store | LinkedIn | Braze | Emarsys | Meltwater | Salesforce | Storyblock | Photoshop | Premiere | Monday.comEV CHARGING: Customer Experience | Education | Strategy | Leadership | Automaker Marketing | Public and Home Charging | Clean Tech | Renewable Energy | SustainabilityTECHNOLOGY: Crypto | Finance | Blockchain | Fintech
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Head of Marketing at EVgo. Oversees all integrated marketing strategy and execution. Manages the team and agencies to drive focused on planning & execution of omni-channel personalized growth campaigns via paid media (display, video, SEM), email, social and in-app notifications.
Managed B2B and B2C marketing across EVgo. Oversaw 12 industry events (LA Auto Show, ICSC, ACT, NACS), 6 social channels (YouTube, TikTok, LinkedIn, X, Instagram, Facebook) and B2C growth marketing campaigns. Hit internal app download and sign up goals. Developed an EV industry thought leadership video series called Charge Talk.
Los Angeles, California, United States
Supported EVgo on the go-to-market marketing strategy for IPO listing on the NASDAQ. Oversaw the EVgo creative and partnership marketing team.
Los Angeles, California, United States
Launched the Nissan Energy Perks charging program to support a charging incentive for Nissan EV customers. Created and executed an integrated marketing plan to educate customers about this incentive and drive conversions. Developed dealership and sales materials to drive dealership education and awareness.
El Segundo, California, United States
Supported the brand management under the dolls team at Mattel. Created the product slots and rationale to hit division revenue and margin targets. Collaborated with product development to design new products from concept through packaging. Created sales materials for the Mattel sales team and supported retail presentations. Designed the go-to-market global.
El Segundo, California, United States
Oversaw the brand management of the RoseArt arts and crafts division at Mattel. Created the product slots and rationale to hit division revenue and margin targets. Collaborated with product development to design new products from concept through packaging. Created sales materials for the Mattel sales team and supported retail presentations. Designed the.
Cerritos, CA
Ran the Razor Jr. social media and supported all digital marketing for the Razor brand. Created viral YouTube videos and developed a video strategy. Collaborated with toy influencers to drive brand awareness and content to support new product launches.
Cerritos, CA
Collaborated with the product development team to launch new products under the Razor brand.
Cerritos, CA
Created an influencer strategy to support new product launches. Supported the development of the Razor Jr. brand.
Los Angeles, CA
Assisted with creative and design projects for Deutsch clients including: Dr. Pepper, Target, Volkswagen, and Blue Cross Blue Shield.
Other employees you can reach at evgo.com. View company contacts for 125 employees →
Gabriel Morales
Colleague at Evgo
Sultan, Washington, United States, United States
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MS
Martin Sukup
Colleague at Evgo
San Francisco, California, United States, United States
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HJ
Hailey Johnson
Colleague at Evgo
San Diego, California, United States, United States
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AR
Ashly Rico
Colleague at Evgo
Long Beach, California, United States, United States
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JN
Josh Nogra
Colleague at Evgo
North Las Vegas, Nevada, United States, United States
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AM
Anna Murray
Colleague at Evgo
Greater Chicago Area, United States
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KU
Kyle Underhill
Colleague at Evgo
Los Angeles, California, United States, United States
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EA
Eric Ayala
Colleague at Evgo
Jurupa Valley, California, United States, United States
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IK
Ian Kohler
Colleague at Evgo
Monrovia, Maryland, United States, United States
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VO
Victoria Opperman
Colleague at Evgo
Seattle, Washington, United States, United States
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Quick answers generated from the profile data available on this page.
Shelby P. works for EVgo.
Shelby P. is listed as Sr. Marketing Director at EVgo.
Shelby P. is based in Austin, Texas, United States while working with EVgo.
Shelby P. has worked for Evgo, Mattel, Inc., Razor Usa Llc, and Deutsch.
Shelby P.'s colleagues at EVgo include Gabriel Morales, Martin Sukup, Hailey Johnson, Ashly Rico, and Josh Nogra.
You can use AeroLeads to view verified contact signals for Shelby P. at EVgo, including work email, phone, and LinkedIn data when available.
Shelby P. holds Integrated Marketing Communications, Environmental Studies from Ithaca College.
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