Uniting cannabis and non-cannabis brands through events and activations, with a focus on education, destigmatization and FUN. PR and communications for hospitality, craft beer, lifestyle, wellness and cannabis thought leaders & brands. No wasteful spending involved, just straight creative strategy and execution focused on tactical partnerships and community building. Expertise in B2B and B2C campaigns. Services include our proprietary Marketing Bootcamp, earned influencer programming, brand calendar planning, PR and comms strategy. The Betty Bloom approach focuses on authentic storytelling and good vibes above all else. Event and activation capabilities range from intimate influencer and media engagements to multi-day festival buildouts.

Managed communications, earned media, popups & partnerships for AB-Inbev-owned Blue Point Brewing Company.Oversaw internal and external communications, serving as liaison with parent company AB-Inbev Legal and Corporate Affairs division.Developed and executed earned media campaigns & earned influencer strategy. Tracked over 500 million annual earned media impressions in 2022. Managed all social responsibility & sustainability projects and partners, including GLAAD, Headcount & Billion Oyster Project. Provided marketing support to full serve 700 seat brewpub, including event development, media relations, influencer vetting and relationship building, product launches and fundraisers. Initiated and nurtured community-based mutually beneficial collaborations with small businesses and not-for-profit organizations. Planned and executed legacy and new-to-market annual flagship events. Highlights include the Cask Ales Festival and Shakedown on Main Street 4/20 celebration, both featuring a full roster of live music and approximately 3000 attendees. Spearheaded DTC efforts, leveraging Shopify platform as an alternative revenue stream.

Brand voice for Blue Point Brewing Company, specializing in media relations, influencer strategy and creative campaigns. Good times facilitator.

Managed operations and profitability of two high energy gastropubs. Ran all marketing, social media & communications. Developed a continuously evolving food and beverage menu, focusing on and inspiring future trends. Lead human resources, including onboarding, training, payroll, accounts payable & crisis management.Planned and executed on- and off-premise catering events, varying from casual networking events to elaborate weddings.Developed highly successful, fully rotating craft beer programs, powered by local breweries, monthly beer dinners and bespoke special events.

Conceptualised and operated a 75 seat Gastropub specializing in craft beer and American comfort food.