• Assist in the creation of advertisement campaigns and new marketing programs to support divisional growth goals• Support the planning and execution of our ongoing Voice-of-the-Customer program activities• Prepare collateral and other marketing aids including internal training documents, PowerPoint presentations and sell sheets• Provide tactical marketing support to Business Development teams in key pursuits and activities• Coordinate and manage inbound lead generation and nurture process with monthly reporting• Create and distribute external email communications and internal e-newsletters• Work with sales and product line teams to develop new product introduction launch packs• Maintain company website with product and resource updates and changes, upcoming events and thought leadership blog posts• Develop and update product data sheets, application notes, brochures and other product-related resources• Assemble and ship product sample kits and other sales-enablement-related resources• Work with marketing team members to support key research projects as needed• Support digital strategy by assisting with social media content creation• Preparation and management of events including tradeshows, sales meetings and training events• Support coordination and execution of the PR program with external partners and internal thought leaders• Assist with brand updates to facilities and marcom materials in line with company guidelines as needed

- Provides quality customer service to the university community in person and over the phone.- Creates marketing materials used for programs and events.- Manages Retention Office Instagram and Facebook account.- Creates social media content and schedules posts.- Manages assigned project work with accuracy until timely completion.

- Managed social media accounts - Instagram, Facebook, Pinterest, etc. - Implemented a marketing plan to grow brand awareness, increase customer base, and increase audience engagement.- Designed digital marketing content primarily using Canva.- Researched market trends during that time.