Develop and drive execution of channel strategies with goals to increase revenue and marketing efficiency for:1. CRM marketing for the consumer line of business (B2C), and 2. Advisor Marketing for the B2B business.*Responsible for managing the email team that generates mid double-digit % of company revenue. Increased revenue 30% YOY in 2023 while margin remained within 6% YOY.*Create processes for cross-team collaboration around advisor marketing, implement a tracking framework, and provide advice at the channel level to drive organizational success. *Oversee development of lead generation content including case studies, bespoke landing pages, and video; selections of which are also used in sales enablement collateral.*Provide pacing updates weekly. Present performance and forward strategy to the company’s Executive Team in quarterly business reviews.*Collaborate with Data Engineering and SalesOps to establish data management rules, marketing datasets, and personally develop foundational marketing analytics reports to enable campaign optimization.

*Launched the SmartMoney Minute newsletter and grew revenue to low 7-digits in annual revenue. Managed monetization and optimization test strategy: notable wins include identifying highest yielding formats (ie. ‘Ask an Advisor’ format vs. News format), topic verticals, and ad unit templates.*Drove revenue growth of sponsored email portfolio up to $5M annual run rate (+250%) in 16 months while maintaining 200%+ ROI through pipeline development, qualifying opportunities through modeling, and conducting creative tests.*Lead a cross-functional effort with members of the Product, Editorial, and UX teams resulting in a personalized Retirement Readiness Report email product that increased conversion rate 11%. *Developed, tested, and optimized email campaigns across the user journey.*Serve as technical email SME - including advising on email domain sender settings, deliverability, and platform configuration for enterprise email operations.

• Led email marketing strategy (150+ emails, 22.3M sends annually), including: segmentation, copywriting, A/B testing, coding, deployment, reporting, analysis, and optimization.• Responsible for the broadcast and automated marketing campaigns that generated 13% of total event sales revenue and drove a 102% YOY increase in 2018.• Employ segmented/lifecycle messaging to increase the year-on-year retention rate of Spring/Summer attendees to 1-day and multiple-day events by 76% and 26%, respectively.• Worked closely with Box Office, Programming, Executive, Creative, and Web teams to execute campaigns supporting ticket sales, Wanderlust TV class purchases, and merchandise sell-through.• Owned customer database product updates, overseeing projects ranging from reporting enhancement to record management, as well as serve as internal owner of Google Analytics/GTM implementation.• Managed 1 report.

Clients include:• Fab • Served as interim marketing manager—created promotional (sales) calendar based on margin analysis - work with internal teams (Merchandising, Engineering, Creative) to actualize. • Coordinated campaign messaging to affiliate partners, paid media agency, and public relations team; oversaw owned media campaign deployment across email, web, social, and push. • Helped launch customer loyalty program rollout including exclusive content and promotions resulting in a 6% increase in CLV of retail members over 6 months.• Calvert Impact Capital • Executed 12-week multi-channel campaign that drove in $120K of new investment. • Managed email (Campaign Monitor), paid media (Google Adwords display/remarketing, direct buy, Facebook) and social (Facebook, Twitter) channels, improving the conversion rate by 90%.• Berriegood Co. • Content strategy and social media management that generated 15% lift in monthly web traffic (all sources) in the 9 months following the restaurant’s launch.

• Lead cross-functional teams to conduct customer acquisition campaigns for clients from custom website/application development to integrated campaigns across SEO, email, PPC, social media, and CRO.• Researched and wrote marketing strategies for 15+ clients: analyzed market landscape, audience segments, and made marketing investment recommendations.• Designed, configured, and executed end-to-end web analytics implementations for clients.

• Executed digital marketing initiatives for ecommerce website of 8,000+ SKUs; contributing to 16% revenue growth year-over-year from email, social, and SEO channels.• Coded HTML editorial/promotional emails 2-3x weekly to up to 450,000 subscribers per send, segmented by interest.• Conducted list hygiene and monitored email deliverability. • Managed various new digital campaigns for subscriber acquisition, including “blog-hop” campaign and a garment design contest judged by Project Runway designer, Suede.• Served as technical project manager for custom application development like for integrations with distribution partners.• Built and maintained master marketing analytics report. Delivered monthly digital marketing performance report with analysis.

• Researched and executed digital strategy for beta launch. Drove traffic volume up 200% in three months and doubled the number of conversions (membership applications) via social, search, and link-building.• Participated in product development cycle and proposed features for improved usability.

• Closed on $12MM in financing; secured an additional $4.4MM (committed) and managed $21MM of construction-phase projects.