Special-Lite manufactures engineered, made to order architectural products that are used in new construction and renovation projects for educational, commercial, institutional, industrial and municipal applications. The company was founded in 1971 and pioneered the use of fiber reinforced polymer (FRP) material for door skins in the early 1980’s, and today is the largest volume producer of commercial FRP doors in the United States.»Manage all aspects of the company’s brand identity and ensure all outward-facing activities reflect consistent brand standards. Explore and implement design ideas in line with overall design strategy. Present and communicate color direction and strategy.»Create and update product and sample packaging, company stationery, product literature (print and digital), trade show booths and graphics. Design print and digital advertising. Work to maintain design standards and CSS implementation of the website, contributing to website content.»Forecast and analyze color, material, and finish (CMF) trends. Maintain and communicate CMF specifications and documents, specifying finish sample requirements. Research and develop mood boards and color trending reports.»Manage development of product renderings and other visual assets. Conceptualize and manage execution of photography and video production.»Participate in social media planning and execution.

Promoted to graphic and web designer, responsible for brand identity and design standards.»Designed new website to improve user experience and elevate the brand, created layouts for the web developer to implement new features, product page re-design, and landing pages for advertising campaigns. Also edited pages using HTML and CSS.»Collaborate with others in my department as well as other departments such as engineering and strategic projects. Managed cross-departmental projects as well as projects within the department.»Notable projects include: print glossary, creating hurricane-rated configuration worksheets in collaboration with engineering, working with CAD files to create marketing architectural details, designing print and web installation instructions, social media and website graphics, and creating product illustrations.»Photographed product installations and edit photos taken by others.»Regularly coordinate with printing companies, packaging companies, trade show display producers, and a 3D rendering company.»Required to be self-driven and take initiative, accountable to deadlines, always learning and detail-oriented.

»Designed print advertisements, digital advertisements, blog graphics, marketing materials, product mock-ups, internal presentation graphics, and business cards»Collaborate effectively with management and marketing team»Created and executed content marketing strategy, comprised of SEO optimized blog posts, email marketing, and social media»Implemented email marketing system and designed campaigns»Revived public relations with reinstitution of press release system according to current best practices»Authored content for and had posts featured in DHI Growing Social campaign»Edited and co-created editorial for print and online media»Manage fulfillment center access and sample/literature inventory

Freelance brand, completing select projects in graphic and web design (mainly brand identity development), as well as providing support with email marketing and email service & website set-up.

White Space builds venues and other wedding experiences from scratch, as well as manages venues on behalf of property owners, providing complete branding, marketing and sales, and operational support. »Managed all marketing activities, including strategic rebranding of wedding experiences and branding of the company.»Actively involved in annual and quarterly strategic planning for the company. Collaborated with the CEO, other managers, and employees for projects and to improve the company as a whole.»Created, proposed, and maintained budgets for labor and operations, responsible for purchasing. Proposed and negotiated resources for technology and process improvements.»Recruited, hired and managed a team of 10 employees directly, indirectly managed an additional 12 employees.»Designed all marketing materials and developed content including sales overviews, business cards, brochures, and website with SEO optimized content to achieve the goal of increasing lead flow and “ideal client” bookings to maximize revenue with limited date availability. Managed social media accounts for four brands.»Designed and coordinated production of signage.»Researched, implemented, and maintained CRM system for sales activity and sales funnel metric development. Backup support for sales meetings and venue tours.

Reedy Group invests, develops and manages a portfolio of companies with a focus on innovation, systemization, automation and scalability.»Managed communications and customer service– for 12 companies»Writing, proofreading, and distributing correspondence (including legal and confidential)»Developed policies, strategies and applications to support company growth»Assisted with interior design of wedding venues and office space»Prioritized projects independently»Collaborated with maintenance, marketing, and operations managers»Developed interview guidelines and training materials, administered credit and background checks, Time clock Administrator; Developed Missed Punch policy and form.»Responsible for sales and leasing, coordinating maintenance, rent collection, managing leads

RIV offers Web design, SEO, and business consulting services.»Assisted owner of internet marketing firm, learned e-marketing strategies»Designed marketing materials»Researched leads for new promotional venture

Contributed to the success of American Signature, Inc, the parent company to renowned furniture retailers Value City Furniture & American Signature Furniture. As a Sales Associate, I completed comprehensive sales training, immersing myself in instructional videos, strategic reading material, and audio training focused on new products.Working on a solely commissioned basis, I engaged in question and benefit-based sales, effectively communicating the value of merchandise, value-added products, and services to both new and established customers. In a fast-paced environment with rigorous sales requirements, I consistently excelled, receiving weekly mentoring to enhance my skills.Notably, my commitment to building strong relationships with customers as well as management led to future opportunities. I had the privilege of connecting with an internet marketing firm owner during my time here, a connection that played a pivotal role in my subsequent marketing internship. Additionally, I fostered a relationship with an interior designer and home stager who, as a loyal customer, later brought me on for an inventory project. This experience also led to the opportunity for mentorship from the top marketing executive (CIO) at American Signature. These experiences enriched my understanding of marketing, interior design, and the furniture industry.

Focused on customer experience at Simply Fashion, specializing in visual merchandising. Created appealing product displays to positively impact sales. Collaborated with the management team, gaining insights into retail operations, actively participating in achieving sales goals, and delivering excellent customer service.