The Sr. Digital Marketing Officer is a key member of the Marketing Team who manages day-to-day implementation of digital campaigns and optimization of WfWI’s presence across web, email, and advertising. This position will also manage the Marketing Associate position as it pertains to digital marketing responsibilities. This position will be focused on digital engagement with sponsors, donors, and other target audiences; responsible for measuring campaign and content successes through… Show more The Sr. Digital Marketing Officer is a key member of the Marketing Team who manages day-to-day implementation of digital campaigns and optimization of WfWI’s presence across web, email, and advertising. This position will also manage the Marketing Associate position as it pertains to digital marketing responsibilities. This position will be focused on digital engagement with sponsors, donors, and other target audiences; responsible for measuring campaign and content successes through regular reports. Working closely with the Associate Director of Digital Marketing, the Digital Marketing Officer will develop online strategies to increase revenue, traffic, and overall brand recognition for the organization. Duties & Responsibilities:• Working with the Associate Director of Digital Marketing, responsible for the operation of the Email marketing program• Manage the day-to-day operation of digital advertising program and coordinate across the marketing team and with external vendors • Work with the Associate Director of Digital Marketing to develop digital ad strategies, goals, budgets, messaging, and artwork• Supervise and coordinate digital marketing responsibilities for the Marketing Associate position. • Act as a champion for digital marketing best practices across the global organization• Help evaluate the potential application of emerging technologies to support our marketing efforts• Work closely with the communications team to coordinate website and social media efforts so we can achieve both marketing and brand building goals• Collaborate with all US departments and UK team to maintain, update, and test websites and ensure accurate and up-to-date content• Assist the marketing department with recruiting and supervising interns• Coordination of the digital marketing team’s ongoing email plan and execution.• Management of Digital advertising production: search, display, social, webpages, and widgets • Data reporting and analysis Show less

Manages day-to-day implementation and strategy of digital campaigns and optimization of WfWI’s presence across web, email, and digital advertising. Focused on digital engagement with sponsors, donors, and other target audiences. Responsible for measuring campaign and content successes through regular reports. Tools: Salesforce, Salesforce Marketing Cloud, Springboard, Drupal, Google Ads, Facebook Ads Manager, Email on Acid, Hellobar, Thrutext.

Freelance contributing writer for Savory Traveler (https://savorytraveler.com/)

* Delivers high-quality integrated marketing and communications campaigns on client deadlines* Works across digital media to develop audience-first, cost-effective digital marketing acquisition, awareness, engagement, and branding campaigns* Writes and delivers digital marketing strategies using various data sets and tools* Monitors and analyzes paid social media campaigns, SEM campaigns, and website traffic and provides recommendations to improve performance and optimize… Show more * Delivers high-quality integrated marketing and communications campaigns on client deadlines* Works across digital media to develop audience-first, cost-effective digital marketing acquisition, awareness, engagement, and branding campaigns* Writes and delivers digital marketing strategies using various data sets and tools* Monitors and analyzes paid social media campaigns, SEM campaigns, and website traffic and provides recommendations to improve performance and optimize throughout* Set up, build custom audiences, consistently monitor and optimize paid media campaigns across key social channels: Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, and SEM* Delivers weekly, monthly and quarterly client performance reports which include identifying actionable insights that ladder up to the client’s overall strategy, business objectives and measurable goals 
* Set up and optimize technical platforms for clients such as Google Analytics, Google Adwords and social accounts* Write client marketing materials such as organic social media posts, paid social media posts, SEM ads, SEO informed blogs, website copy, email marketing copy, and more always ensuring brand consistency in voice and writing style* Shares digital best practices resources and leads internal training sessions* Participates in new business process including research, proposal and pitch preparation* Carries out SEO audits and works with clients to implement recommended changes* Experienced working in WordPress.* Knowledge of the full scale of the digital marketing landscape, including multi-channel experience, influencer marketing, email marketing, SEO / SEM, user experience, conversion rate optimization. 
* Tools: WordPress, Facebook Ads Manager, Twitter Ads, LinkedIn Ads, Google Tag Manager, Google Analytics, Sprout Social, Hotjar, Mail Chimp, Elementor, SEMrush, Ahrefs, Screaming Frog, Google Data Studio, Basecamp Show less

Responsibilities include:• Manages the day-to-day community engagements across social media channels of a high-profile, global foundation and monitoring clients social accounts daily for preventative crisis communications monitoring. • Executes digital strategy deliverables such as website SEO optimization and website audits. This includes writing meta descriptions and header tags.• Fosters day-to-day client relationships while serving as a client point-of-contact leading and… Show more Responsibilities include:• Manages the day-to-day community engagements across social media channels of a high-profile, global foundation and monitoring clients social accounts daily for preventative crisis communications monitoring. • Executes digital strategy deliverables such as website SEO optimization and website audits. This includes writing meta descriptions and header tags.• Fosters day-to-day client relationships while serving as a client point-of-contact leading and assisting with weekly client meetings, calls and online communications. • Develops live social content to promote client events and campaigns, as well as Proof Strategies local events, in order to effectively drive online traffic and social media community engagement.•Implements social strategies to engage a wide variety of community stakeholders through time-sensitive content packages and deliverables.• Compiles weekly, monthly and quarterly social channel metrics reports while providing strategic analysis and innovative recommendations to optimize future content performance. Tools used include Google Analytics, Sprout Social, SEMrush and more.• Advances social media influencer campaigns to target niche client audiences in select countries across the globe.• Assists in new business proposals and the RFP process including research, development and design.• Creates creative writing deliverables such as blog writing, social media content creation, website copy development, ghostwriting, and more.• Constructs and executes paid media campaigns on social media across Facebook, Instagram, LinkedIn and Twitter.• Conducts Internal marketing efforts including website SEO optimization, Proof Strategies blog posts, event planning, and social media promotions. Show less

Proof Strategies is about evidence, truth and credibility. We analyze and find insights and then we develop credible, meaningful and measurable ways to reach and engage people, with evaluation at every step. We think clients in today's environment want to get proof.Responsibilities include:• Communications plans/strategy development;• Traditional/social media monitoring and relations;• Digital strategy and execution;• Support of senior team strategy and account planning… Show more Proof Strategies is about evidence, truth and credibility. We analyze and find insights and then we develop credible, meaningful and measurable ways to reach and engage people, with evaluation at every step. We think clients in today's environment want to get proof.Responsibilities include:• Communications plans/strategy development;• Traditional/social media monitoring and relations;• Digital strategy and execution;• Support of senior team strategy and account planning sessions;• Issues and crisis management;• New business proposals;• Writing services;• Corporate profile/image enhancement; and• Effectiveness/value measurement. Show less

Freelance content writer creating SEO rich inbound marketing content for a wide variety of clients

• Supported the management of the NPR Extra suite of social media channels including content creation and tracking analytics for Facebook, Instagram, Twitter and LinkedIn.• Amplified interaction and engagement between content from communities of NPR fans and NPR.• Researched, planed and implemented social media outreach campaigns promoting NPR content which includes: podcast launches, events, investigative series and multiplatform reporting packages.• Maintained weekly and monthly… Show more • Supported the management of the NPR Extra suite of social media channels including content creation and tracking analytics for Facebook, Instagram, Twitter and LinkedIn.• Amplified interaction and engagement between content from communities of NPR fans and NPR.• Researched, planed and implemented social media outreach campaigns promoting NPR content which includes: podcast launches, events, investigative series and multiplatform reporting packages.• Maintained weekly and monthly scorecards reporting on the progress, milestones and growth of NPR Extra social media channels. • Tracked and interpreted social media buzz surrounding all NPR media coverage. Show less

• Managed the day-to-day engagements of several high-profile, award-winning social media accounts in both the private and public sector• Compiled weekly, monthly and quarterly social channel reports while providing analysis and recommendations to optimize future content performance.• Developed social media influencer campaigns to target niche client audiences (Contractor work includes: Fitbit and more)• Reported on several client initiatives, by using industry benchmarks, to measure… Show more • Managed the day-to-day engagements of several high-profile, award-winning social media accounts in both the private and public sector• Compiled weekly, monthly and quarterly social channel reports while providing analysis and recommendations to optimize future content performance.• Developed social media influencer campaigns to target niche client audiences (Contractor work includes: Fitbit and more)• Reported on several client initiatives, by using industry benchmarks, to measure impact and success of social campaigns across platforms.• Developed live social content to promote local FleishmanHillard events and effectively driving brand awareness, community engagement and online traffic.• Executed social strategy to engage community stakeholders through time sensitive content packages.• Monitored clients social accounts daily for preventative crisis communications monitoring. Show less

I was responsible for all aspects of online content for the Student Activities and Involvement department at UF.• Updated the website daily https://www.studentinvolvement.ufl.edu/• Creating original social media posts and scheduling them for future posting via hootsuite.com• SEO for website and social posts• Working with Adobe Photoshop, InDesign, and Microsoft Suite• Editing copy and media• Covering events• Creating and executing marketing campaigns• Responsible… Show more I was responsible for all aspects of online content for the Student Activities and Involvement department at UF.• Updated the website daily https://www.studentinvolvement.ufl.edu/• Creating original social media posts and scheduling them for future posting via hootsuite.com• SEO for website and social posts• Working with Adobe Photoshop, InDesign, and Microsoft Suite• Editing copy and media• Covering events• Creating and executing marketing campaigns• Responsible for marketing materials and displays located around the student union and campus Show less

• Customer Service Associate• Working with Adobe Photoshop and InDesign• Printing large quantities of promotional materials• Handling monetary transactions• Working with large copy/fax/print machines and large format printers

● Creating, maintaining and engaging Maven's social media platforms ● Posting daily on multiple platforms including:Facebook, Twitter, Instagram and Google+● SEO● Creation of original content, artwork and photos● Writing original blog posts for company website● Creating aspects to start a monthly newsletter ● Creating content calendars ● Editing copy and media

● Customer service - front desk● Tour prospective residents of the property● Leasing Agent● Assist residents with any issues or questions about the community● Daily clerical work along with front desk responsibilities.

●Working with national retail and tourism clients including: Oakley, Florida Health, Kennedy Space Center and Medieval Time Dinner & Tournament●Media relations and event coordination●Social media management ●Writing, editing and uploading press releases●Media list creation●Screening and coordinating bloggers●SEO●Pitching stories and products to the media●Copy editing

●Social media manager of Instagram●Assisted in planning, promoting and putting on events ●Public relations ●Spreading brand awareness by reaching out to the students of the University of Florida●Pitching and partnering with local businesses

Teacher's assistant and office clerk