As Head of Content and Community at Quince.com, I redefined content strategies, fueling customer engagement and brand expansion. I orchestrated dynamic multimedia campaigns, nurturing community bonds and enhancing brand loyalty. Collaborating across functions, I ensured a cohesive brand image and played a pivotal role in crafting and delivering daily email campaigns. My contribution amplified the brand's resonance, fostering robust customer connections and solidifying Quince.com as a dynamic, customer-focused online hub.

During my tenure as Director of Brand Marketing, I collaborated with all departments to conceive and execute our annual marketing plan while adhering to budgetary guidelines. Working alongside our Creative Director, I oversaw the production and management of content.An essential aspect of my role involved analyzing analytics alongside our performance team, using insights to devise effective strategies based on consumer trends and content performance. Furthermore, I consistently liaised with our retail locations and community marketing teams to organize partnership activations and events, fostering meaningful connections.From the beginning of my journey in 2018, I significantly increased Rhone's Instagram audience from 23K to an impressive 86K through my strategic organic growth approach. I also played a pivotal role in the establishment and ongoing expansion of our online journal, The Pursuit.

As an integral founding member of High West Distillery's marketing team, I had the privilege of playing a meaningful role in shaping our brand's journey. I was fortunate to contribute to the launch and gradual growth of our social media platforms, channeling my design sensibilities to create packaging that resonated authentically with our brand essence.In addition, I had the opportunity to plan and execute events that aimed to leave a lasting impact on our audience, fostering genuine connections. Taking care of the website's upkeep was a responsibility I took to heart, ensuring that our customers could access accurate and relevant information seamlessly.Working alongside our dedicated sales team, I collaborated on strategies that consistently met annual goals, contributing to the brand's positive trajectory within the industry.Moreover, I had a hand in building and curating an extensive cocktail database online, providing a platform to showcase the artistry and passion of our talented team. With each passing season, it was both a privilege and a joy to direct and produce photoshoots that visually celebrated the craftsmanship behind our signature cocktails, adding a captivating layer to our brand story.In essence, my contributions encompassed fostering a thoughtful digital presence, crafting packaging that resonated genuinely, orchestrating memorable events, ensuring smooth web maintenance, nurturing a productive sales partnership, and curating a captivating cocktail database. These collective efforts, undertaken with a sense of humility and pride, contributed to High West Distillery's remarkable journey of growth and fulfillment.