Manager Ii, Marketing Strategy
CurrentCreate and maintain the visual strategies that support marketing efforts for the recruitment of truck drivers, maintenance technicians and office employees and retention and internal communication efforts for 30,000+ current employeesManage a focused, interdisciplinary team of three talented creatives, providing them with art direction and context to produce strategic work and developing them as designers, photographers and marketersAdvocate for the proper usage of a $17 billion visual brand at a Fortune 500 company - setting the design standards - teaming up with procurement to streamline approvals and providing feedback to external vendors and departments across the companySpearhead the creation and ongoing marketing involvement for The Scroll Shop, a company-wide program, producing seven times the sales of non company-paid, branded merchandise in the first year alone and continuing that growth in subsequent years, reaching $350,000 so far this year- the result of offering a wider selection of promotional items and apparel and creating a new and improved company store website, which has grown to include a storefront on the corporate campusPioneer marketing strategy for our company-wide internal printing service, aiding in the expansion to large format offerings, which had a real-world impact of reducing company spend by 53% per banner brought in-house, amounting to over $21,000 in savings in a single eventRedesigned email marketing templates, driving 74% of total hires for the year-to-date from emails sent in the past three months, and increasing average monthly hires for a separate email journey from 3.83 to 215 in the first month, significantly boosting recruitment efforts
