Shelby M. Edson Email & Phone Number

Summerfield, NC

• Assist the Venue Sales Manager in promoting and managing events at 300-acre facility with multiple venues and luxury guest lodging
• Identify leads, respond to inquiries, and create wedding and lodging marketing materials to attract prospective clients
• Conduct informative and engaging site tours to promote the venue and secure client commitments
• Direct and facilitate outside vendors, including florists, caterers, and musicians
• Oversee and inspect weekly lodging conditions to ensure the highest level of customer satisfaction

High Point, NC

• Met with brides and families to understand their vision, and documented needs and expectations in meticulous notes
• Attended and assisted with food and beverage tastings to help clients finalize menus
• Directed and coordinated event logistics, and engaged in professional and timely on-site problem solving to ensure success

Washington D.C. Metro Area

• Worked with leading event planning agency on projects ranging from the MLB All-Star Game to Washington’s inaugural arts festival
• Participated in key client meetings, provided impactful suggestions, and communicated one-on-one with clients
• Evaluated venues, brainstormed effective signage, and assisted with event set up and tear down
• Managed inventory control pre- and post-event
• Utilized the platform, Social Tables, to generate seating charts and guest numbers to optimize flow and experience

Woodbine, MD

• Reported to the Director of Development and CEO of one of the largest non-profit horse rescue operations in the Mid Atlantic
• Evaluated venues, provided aesthetic design for special events, and assisted with set up and tear down for fundraising events
• Designed and updated marketing brochures and flyers; researched and collected data for the Annual Report
• Created impactful social media strategies using Facebook and Instagram to increase community awareness and engagement

Colfax, NC

• Assisted weekly with lessons at PATH Center (Professional Association of Therapeutic Horsemanship)
• Distributed marketing materials to support fundraising and marketing efforts for new 48-acre facility
• Served as event staff for fundraising event for new facility

Boyds, MD

• Trained as instructor at leading therapeutic riding facility
• Supported children with disabilities, including autism and cerebral palsy
• Provided lessons to improve balance, core strength, attention, and self-esteem