•Cornell certified in Digital Media Marketing•Successfully launched the solo division for a travel industry leader•Directly responsible for over $250,000 in sales in first quarter•Hit target KPI's and budget•Developed curiosity marketing and customer jorney.•Developed and built corporate strategy around content, voice, videoand community to deliver a best-in-class social media experience across all platforms•Effectively manage daily content, engagement, and conversation across all platforms•Measure and report on follower growth, engagement, and communitymindset across all platforms•Mentor junior-level staff to deliver platform-centric strategies andcontent that help grow our audienceCERTIFICATIONS:• Cornell Digital Marketing • Social Media Marketing: ROI• Hootsuite Social Marketing Training• Social Media Marketing for Small Business• Digital Media Marketing• Social Media Marketing for Small Business Leadership Foundations• InDesign CC 2015 Essential Training Learning Instagram• New Manager Foundations Excel 2013 Working with Charts and Graphs• Tony Robbins- Fire Walking Personal Training• ACSM Certified Exercise Physiologist

Lead Social Media Team for our cities Mayoral Re-Election. In 60 days ORGANICALLY:•Increased reach 500% •Doubled following•Curated Content/Video/Branding for key campaign points.•Worked directly with campaign managers on fast paced theme changes.

•Manage consistent and diverse social media content calendars for•Facebook, Facebook Live, IG, IG Stories, Twitter, YouTube and Linkedin•Manage and execute the deployment of paid campaigns across Facebook and Instagram•Oversee the creation of the content calendar of planned post copy and imagery monthly•Monitor google analytics and specialize in engaging users w/interactive content, PPC campaigns & ad impressions.•Represent brand via LIVE radio and FB Live broadcast•Keep our social media presence constantly updated and fresh and communicate directly with guests in real time•Monitor competitors

Develop innovative and informative lectures for our members. Guide members in a safe, effective, fun exercise environment.

•Developed/Launched Fan Page SinglesCruise.com in 2009 has grown to 80K likes, organic and paid ads.•Developed my own private FB Group SinglesCruise.com Friends in 2014 has organically grown >7,000 members engaging with live interactive content.•Launched Instagram and create content•Create video, FB Live and copy content for guest interaction on line. •Attract, retain & convert potential customers. •Worked with third party shore excursion providers to create tours specialized for our groups. •Tracked financials and increased revenue 10% year over year.•Evergreen Google Advertising

In addition to Lead Cruise Director duties. Coordinate with vendors in each island facilitated invoicing and purchasing platform for guests. Tracked financials and increased profits by $70,000.00 in two years.Trained staff to facilitate program and increased guest satisfaction.

•High level event planning for groups 100-600 guests.•Hired and trained the best on board staff. Develop cruise host guidelines and perform standard evaluations.•Create blog articles with relative content and create PR article opportunities.•Organize cross promotional events w/radio stations/clubs/ships/entertainment groups.•Budget and create promotional items.•Assess surveys and create opportunities for product enhancement through customer feedback.

Life Time Athletic is a nationwide business with elite instructors and and state of the art equipment for high end clientele. Continuous up to date training is part of the Life Time way. As a group fitness instructor I teach a variety of classes such as Cycle, Zumba, Pilates, Barre, Flirty Girl Fitness along with many signature Lifetime group fitness classes.

•High level Event planning for > 2500+ guests. •Monitored and enforced Policies and Procedures,•Coordinated with all heads of department for entertainment staff scheduling. •Trained, evaluated and directed 6-10 members of cruise staff monthly. •Trained and demonstrated safety and emergency procedure training and testing. •Hosted large venues >1500 guests as master of ceremonies.•Worked directly with hotel director to better assist in crowd control situations.•Customer Satisfaction,•Operational Efficiency, •Entertainment, Events Scheduling and Revenue Promotion,•Staff Development & Management,•Cost and Inventory Management,•Communication,•Safety & Compliance

•Managed fitness department. •Trained guests in fitness and wellness seminars. •Performed all assistant cruise director duties •Master of ceremonies hosting large venues >1500 guests•Lead entertainment events, crowd control and instructed emergency procedures for >1000 guests.

This was voted the #1 Health Spa in the World by Conde Nast Traveler 3 years in a row. We catered to a celebrity and educated clientele. I worked personally with many celebrities including Julia Roberts, Mary Tyler Moore and James Taylor.My role was to execute a high level of customer service via a wide variety of classes, personal training and outdoor activities.