My Superpower = uncovering needs and turning them into outcomesI specialize in Customer Success, Digital Marketing, and Business Strategy, with a strong focus on driving growth and enhancing customer experiences. Over the years, I’ve built high-impact programs that improve customer adoption, retention, and advocacy across industries like retail, SaaS, and financial.My Customer Success Playbook integrates goal-focused strategies, customer feedback, and data insights to optimize processes and achieve measurable business results. I cultivate a service-oriented culture that prioritizes curiosity, continuous improvement, strategic thinking, and customer satisfaction.As a science geek, I’m in love with the ability to segment, target, and test my hypotheses; knowing what drives the return. As a Customer Success partner, I will remind you if the data isn’t telling you why you are doing something, then maybe you shouldn’t be doing it. I bring extensive cross-industry expertise from agency and client-side roles across Direct to Consumer (DTC) and Business to Business (B2B). This versatility allows me to adapt rapidly and lead impactful strategies across diverse verticals. Expertise Highlights• Budgeting & Forecasting• Customer Success• Customer Adoption, Retention, and Growth• Data Strategy and Audience Segmentation• Experience Orchestration• Engagement and Conversion• Marketing Automation and Lead Nurturing• Test & Learn Framework• People Development & CoachingCareer Highlights• Client Retention & Revenue Growth: Prevented RFPs on three separate occasions and expanded engagement on newly assigned clients utilizing customer education and expectation management, retaining $10MM+ in annual revenue. Focused conversations on client return-based value, demonstrating opportunities to improve performance and efficiencies within current partner relationships. • People Leadership: Pioneered a new team structure that was later adopted companywide, separating Account Management technical delivery and customer success roles and moving from a passive order-taking approach to a consultative intake process. • Integrated Digital Marketing: Increased client annual revenue by 33% by directing the creation of a best practice campaign lifecycle approach driving increased acquisition and loyalty; optimizing program performance.