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As a Staff Marketing Programs Manager at LastPass, I am responsible for increasing customer adoption and engagement with the LastPass product across the B2B, B2C, and B2B2C user bases, creating upsell opportunities, and increasing renewal rates. I have a proven track record of analyzing data, developing cross-functional strategy, and executing upon key deliverables to achieve project success and drive conversion and revenue.Some of my recent achievements include strategizing and implementing an automated in-product onboarding journey that increased core actions by 200% within the first 30 days of a customer's lifecycle, developing a renewal program that yielded a 38% increase in customer renewal rates, and built a program that generates drives $1M in customer expansion pipeline quarterly. I am passionate about customer marketing and growth marketing, and I enjoy working with leaders in customer success, product management, and demand generation to create impactful campaigns and programs that enhance the customer experience and value proposition.I’m always looking to collaborate with forward-thinking teams to drive customer engagement and grow brand loyalty. Let’s connect if you’re interested in transforming customer relationships into your organization’s most valuable growth channel.
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Senior Demand Generation ManagerCobaltBoston, Ma, Us -
Staff Customer Marketing ManagerLastpass Apr 2024 - PresentBoston, Massachusetts, Us -
Sr. Marketing Programs ManagerLastpass Aug 2021 - Mar 2024Boston, Massachusetts, UsResponsible for increasing customer adoption and engagement with the LastPass product across the B2B, B2C, and B2B2C user bases, creating upsell opportunities, and increasing renewal rates.Strategized and implemented an automated in-product onboarding journey that increased core actions by 200% within the first 30 days of a customers lifecycleDeveloped a renewal program that yielded an increase of B2C renewal rates by 10%Reduced webinar spend by $10K/quarter by bringing program in house and managing content, promotion, and reportingSpearheaded end to end user lifecycle mapping project to understand all the touchpoints a customer receives during their lifecycle, determine gaps and pain points, and make improvements Collaborated closely with product marketing to drive growth experiments by deep analysis of data from multiple systems and using an iterative testing approach to determine the correct messaging, audience, and channel for each new feature release
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Customer Marketing ManagerZego (Powered By Paylease) Jan 2021 - Jul 2021San Diego, California, UsBuilt and grew customer advocacy program utilizing Crowdvocate to recruit and grow our reference pool, reviews, and referralsStrategized ideas to beat MQL, MOB, and MIB quarterly goalsCreated a monthly customer newsletter to provide tips & tricks and increase product utilizationDeveloped an onboarding journey to drive product adoption Managed quarterly Demand Generation programs to drive MQLs, MOBs, and MIB including eBook promotion, webinar content and promotion, and blog post topicsDrove $100k in MOBs and influenced over 2M in open pipeline in quarterly program Worked closely with leaders in Customer Success, and Product Management to set campaign goals, measure program success, execute pivots, and meet aggressive business targets. -
Strategist, Customer MarketingZego (Powered By Paylease) Aug 2020 - Dec 2020San Diego, California, Us
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Strategist, Digital Marketing And Demand GenerationZego (Powered By Paylease) Mar 2020 - Aug 2020San Diego, California, UsManage our Marketo instance and content calendarDrove MQLs through Demand Generation programs
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B2C Marketing SpecialistZego (Powered By Paylease) Jul 2019 - Mar 2020San Diego, California, Us
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Marketing StrategistCampaign Creators Jul 2018 - Jun 2019San Diego, Ca, UsCommunication and relationship management with internal team and multiple Clients regarding their strategic needs & requests Creation of marketing strategy based on the Client’s needs Management of production and asset creation Presentation of custom monthly client reports, and over-seeing production of reports may be necessary Meets regularly onsite & offsite with both Clients and internal team members to report and assist in delivering client needs Management of working hours relative to Client's budget Completion of strategic and non-strategic tasks as needed Delivery of information such as notes, reports, monthly client reports, and required deliverables Utilization of marketing automation platforms and tools based on the client’s needs Maintain required company certifications Supervised and provided guidance to a team member, ensuring alignment with organizational goals and promoting professional development through ongoing feedback and performance evaluations -
Maketing TechnologistCampaign Creators Feb 2018 - Jun 2018San Diego, Ca, UsCommunication and relationship management with clients regarding their technology-related needs & requests Utilization of platforms & tools based on the client’s needs Landing page production, workflow creation & implantation and email buildingProvides baseline strategy and scope for business development efforts Development of custom monthly client reports Meet regularly onsite & offsite with both clients and internal team members to deliver client needs Management of personal time and client budget Featured in HubSpot Email Marketing Certification as an expert
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Marketing AssistantCampaign Creators Jun 2017 - Jan 2018San Diego, Ca, Us
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Social Media Marketing InternCampaign Creators Jan 2017 - May 2017San Diego, Ca, UsAnalyzed social media accounts and created a social media auditCreated and scheduled social media posts through HubSpot Strategized and developed a social media tactical plan for 2 quartersMonitored social media channels and engaged with our audience Conceptualized and executed social media campaigns to generate brand awarenessOptimized client's blogs for SEO purposesAssisted the sales team through soft-touch email marketing campaigns
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Marketing InternSs Growlers Jan 2017 - Apr 2017Revamped Instagram account to generate more brand awarenessManage Facebook account
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Digital Marketing ConsultantUsd Electronics Recycling Center Sep 2016 - Dec 2016Developed 5 paid Google Advertisements to raise awareness and increase salesData-driven decision making over 13 weeksUtilized Google AdWords and Trends to identify keywords and increase quality scoreThe campaign garnered an average CTR of 2.4%
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Marketing And Communications InternSusan G. Komen For The Cure, San Diego Aug 2016 - Dec 2016Updated website through WordPress and ConvioWrote and edited blog posts about health, breast cancer and preventionStrategized and developed a social media content plan for the duration of 4 months posting 3+ times per weekExecuted the social media campaign, which supported driving the attendance of 10,000 peopleRan the merchandise tent at Race for the Cure and sold over $2,000 in merchandise -
Marketing InternDezignable Jun 2016 - Sep 2016Created and grew a database of over 10,000 potential clients on ExcelContacted property managers to sell subscriptions with a success rate of 1%Oversaw that Pinterest and website were cohesive to ensure all customer touchpoints were consistent and on brand
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BaristaNordstrom May 2014 - Aug 2016Seattle, Washington, UsTook orders and served customers in a timely mannerCommunicated with customers and ensure customer satisfactionWorked with team to prepare and serve specialty drinks -
Sales And Marketing ConsultantSan Diego Padres Jan 2016 - May 2016UsConducted market research to provide recommendations for theme night eventsCreated "7th Inning Stretch" theme night eventGenerated over $2800 in ticket sales revenue -
BaristaAromas Coffee House Sep 2014 - May 2016Prepared and supplied beverages to over 200 customers in 2 hour shiftsOperated cash register and stocked shelvesTrained new hires in perfecting specialty drinks
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Chief Marketing OfficerThe D List Jan 2015 - May 2015Composed a promotional plan Created social media platforms to advertiseHelped put together a presentation for investors
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Marketing InternThe Coastal Confidence Sep 2014 - May 2015Updated social media platforms, mostly Pinterest, to ensure cohesion between website and social media accountsCreated 7 new boards and gained over 200 followers on PinterestPhotographed fashion to be featured in blog
Shelby Heath Skills
Shelby Heath Education Details
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University Of San DiegoMarketing
Frequently Asked Questions about Shelby Heath
What company does Shelby Heath work for?
Shelby Heath works for Cobalt
What is Shelby Heath's role at the current company?
Shelby Heath's current role is Senior Demand Generation Manager.
What is Shelby Heath's email address?
Shelby Heath's email address is sh****@****ail.com
What is Shelby Heath's direct phone number?
Shelby Heath's direct phone number is +185863*****
What schools did Shelby Heath attend?
Shelby Heath attended University Of San Diego.
What are some of Shelby Heath's interests?
Shelby Heath has interest in Social Media, Marketing, Traveling, Dance, Reading, Photography, Hiking, Running, Swimming, Current Events.
What skills is Shelby Heath known for?
Shelby Heath has skills like Microsoft Office, Spanish, Marketing, Social Media, Social Media Marketing, Social Networking, Facebook, Event Planning, Customer Service, Marketing Strategy, Leadership, Public Speaking.
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