Shelby Smith

Shelby Smith Email and Phone Number

Beauty and Luxury Marketing @ Light Blue Consulting
Darien, CT, US
Shelby Smith's Location
Darien, Connecticut, United States, United States
Shelby Smith's Contact Details

Shelby Smith personal email

About Shelby Smith

Marketing professional with more than 30 years experience in brand management and new product development. Specialized in the Cosmetic, Fragrance and Hair Care product categories.

Shelby Smith's Current Company Details
Light Blue Consulting

Light Blue Consulting

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Beauty and Luxury Marketing
Darien, CT, US
Employees:
4
Shelby Smith Work Experience Details
  • Light Blue Consulting
    Beauty And Luxury Marketing
    Light Blue Consulting
    Darien, Ct, Us
    View
  • Light Blue Consulting
    Beauty & Luxury Marketing
    Light Blue Consulting May 2008 - Present
    Darien, Connecticut, United States
    Specialized in the beauty space. Focused on branding, marketing, product development, digital, social and in-store activation programs. Clients include Bobbi Brown, Clinique, CONAIR, Shiseido, RéVive, Estée Lauder and Platform Ventures.
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  • Bobbi Brown Cosmetics
    Executive Director, Global Marketing
    Bobbi Brown Cosmetics May 2006 - May 2008
    Directed global marketing for Color Cosmetics business ($180MM sales revenue). Responsible for overall category management and development of new products within the Lip, Eye, Cheek and Nail categories.
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  • Estee Lauder
    Marketing Director, Travel Retail
    Estee Lauder Dec 2003 - May 2006
    Led marketing efforts for $100MM Makeup and Fragrance business. Developed strategies and programs designed to meet corporate brand objectives and specific requirements of the Travel Retail (Duty Free) channel of distribution.
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  • Maybelline
    Director, Global Marketing
    Maybelline Dec 2001 - Dec 2003
    Drove marketing initiatives for Eye Category ($750MM in sales). Focused on concept development, brand positioning, product development, formulation testing, package / logo design, name generation and advertising briefing / development.
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  • Redken
    Senior Manager, Us Marketing
    Redken Dec 1999 - Dec 2001
    Responsible for marketing initiatives for $75MM Hair Color and Texture business. Implemented launch strategies and promotional calendar while working closely with Sales and Education functions to increase distribution and gain market share.
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  • Revlon
    Product Manager, Global Marketing
    Revlon Jun 1998 - Dec 1999
    Led Marketing efforts for $30MM cosmetics business: StreetWear. Responsible for global brand positioning, product development, packaging, promotional development, research and marketing execution.
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  • Elizabeth Arden
    Associate Marketing Manager, International
    Elizabeth Arden Apr 1994 - Jun 1998
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  • Clarins
    Public Relations Assistant
    Clarins May 1992 - Apr 1994
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Shelby Smith Skills

Brand Management Marketing Advertising Product Development Public Relations Cosmetics Management Sales Corporate Branding Global Marketing Packaging Fragrance Concept Development Program Management Logo Design Positioning Hair Care Beauty Industry Consumer Products Skin Care Brand Development Competitive Analysis Customer Insight International Marketing Luxury Luxury Goods

Shelby Smith Education Details

Frequently Asked Questions about Shelby Smith

What company does Shelby Smith work for?

Shelby Smith works for Light Blue Consulting

What is Shelby Smith's role at the current company?

Shelby Smith's current role is Beauty and Luxury Marketing.

What is Shelby Smith's email address?

Shelby Smith's email address is sh****@****ail.com

What is Shelby Smith's direct phone number?

Shelby Smith's direct phone number is +120320*****

What schools did Shelby Smith attend?

Shelby Smith attended Fordham University, University Of Florida.

What skills is Shelby Smith known for?

Shelby Smith has skills like Brand Management, Marketing, Advertising, Product Development, Public Relations, Cosmetics, Management, Sales, Corporate Branding, Global Marketing, Packaging, Fragrance.

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