Coordinated and executed sponsor activations to enhance fan engagement and brand visibility within various areas of FedEx Field, including fan areas, partnership club, and other stadium spaces.Collaborated with the team to set up and dismantle partnership activities across different stadium areas, ensuring seamless execution of sponsor promotions.Assisted in the distribution of partners' materials throughout stadium and suite spaces, optimizing brand exposure and supporting partnership initiatives.Managed and facilitated fan tournaments and games within designated activation spaces, showcasing effective leadership and organizational skills.Led mascot voting and giveaway sign-ups, contributing to an interactive and memorable fan experience.Demonstrated strong interpersonal and communication abilities to establish and maintain positive relationships with sponsors, fans, and internal stakeholders.

Developed and curated a monthly newsletter to inform program alumni and friends about the team's activities on and off the field, featuring current team updates and an alumni spotlight section showcasing the accomplishments and advice of former team members.Created compelling social media graphics to promote upcoming games and team-hosted camps, enhancing the team's visibility and engagement on various platforms.Assisted in the recruitment process by collecting informational fliers from different schools within the university, organizing them for distribution to potential recruits via mailers.Participated in coaches' meetings to gain insights into the team's objectives and areas for improvement, contributing to strategic planning and collaboration.Demonstrated proficiency in communication, marketing, and graphic design skills to effectively engage the team's alumni network, supporters, and prospective recruits.Collaborated with coaches, players, and staff members to ensure smooth operations and facilitate the team's overall success.

Established and nurtured relationships with on-campus organizational leaders, securing opportunities for Cheerwine sampling at larger events, and enhancing brand exposure and reach.Planned and executed 4 successful sampling events on UVA Grounds, strategically positioning the Cheerwine brand to engage with students and create brand preference.Utilized Cheerwine branded materials such as banners, tablecloths, coolers, and merchandise giveaways to create an immersive and memorable brand experience for students.Engaged with students during events, effectively communicating the unique selling points of Cheerwine and driving conversions by persuading them to purchase the drink at stores or continue selecting it in the dining hall after sampling.Conducted post-event evaluations, meticulously recording and analyzing data on sample distribution, event attendance, and areas for improvement. Communicated findings to the supervisor for ongoing event enhancement.Managed Cheerwine inventory, ensuring an adequate supply of drinks, merchandise, branded materials, sampling cups, and cleaning supplies. Proactively reported inventory needs to coordinate pickups or deliveries with the supervisor.Demonstrated strong organizational skills and attention to detail while coordinating event logistics, maintaining inventory records, and executing promotional activities.Collaborated effectively with cross-functional teams and supervisors to align marketing strategies and drive positive brand experiences on campus.

Facilitated the setup and management of 4-5 football tailgates before each game, ensuring a positive and engaging experience for guests. Managed one tailgate through the first quarter of the game and supervised cleanup during halftime.Verified guests' entry into tailgates by checking IDs and cross-referencing them with provided guest lists, maintaining a secure and exclusive environment.Tracked attendance numbers and gathered valuable data on tailgate participation, contributing to event evaluation and future planning.Served as a point of contact for guests and vendors, addressing inquiries and providing exceptional customer service to enhance overall satisfaction.Organized and curated photos taken at basketball games featuring sponsors' LED banners, delivering proof of ad exposure to sponsors and reinforcing their partnership value.Monitored display ads behind the plate and on the scoreboard during baseball games, ensuring accurate display timing, proper ad rotation, and adherence to sponsors' allocated ad slots.Demonstrated strong attention to detail, time management, and coordination skills to optimize the visibility and impact of sponsors' advertisements.

Updated 25-50 recruits’ information in Warroom system during and after completed visitsPrepared office for recruits’ visits and tour advancing organizational skillsFollowed NCAA rules to ensure legitimacy of football program and recruiting process