Shelby Marter Email & Phone Number

Denver, Co, Us

I lead our Content Acquisition & Strategy team with a focus on scaling our partnership management program. I coach a team of 3 to foster, prioritize, and scale relationships with top brands in content to help make K-12 resources engaging, accessible, and standards-aligned.How I do it: - Manage & coach a cross-functional team of 3, ranging in disciplines from account management, content acquisition, to operations.- Responsible for an ecosystem of 200+ content providers. Negotiate end-to-end licensing deals and identify strategic partners using product engagement data.- Advise executives, product managers & editors on contract questions, risks, and licensing best practices. I report directly to the Chief Content Officer.- Collaborate with product managers to surface providers that help address key gaps in product roadmap. - Collaborate with Legal, Finance, and Marketing teams to build systems that to scale & maintain operational excellence.- Analyze supply chain dependencies and risks to the partner ecosystem to predict budget shifts & close profit margins.- Lead task force for culturally responsive content. Partner with pedagogical experts, share insights to inform product strategy, and build executive pitches to garner leadership buy-in.

Boulder, Colorado, United States

I foster, prioritize, and scale relationships with top brands in content to help make K-12 resources engaging, accessible, and standards-aligned.How I do it: - Manage ecosystem of 200+ content providers. Negotiate licensing expansions and identify strategic partners using product engagement data.- Responsible for 1 direct report- Advise product managers & editors on contract questions, risks, and licensing best practices. - Collaborate with product leaders to surface providers that help address key gaps in product roadmap. - Analyze supply chain dependencies and risks to the partner ecosystem to predict budget shifts & close profit margins.About Newsela: A K-12 platform that drives reading engagement holistically for students and educators. We publish high-interest nonfiction articles daily at five different text levels of complexity for grades 2-12. By combining relevant content with standards-aligned assessments, Newsela gives educators the primary tools to promote literacy in the 21st century.

San Francisco Bay Area

As a partnership manager, I work to empower universities everywhere to democratize opportunity by offering insights, tools, and best practices.How I do it:-Collaborate with Handshake’s university partners to surface best practices & insights that directly support student success.-Develop a full success lifecycle for under-resourced institutions - focused on proactive outreach & student engagement.-Analyze & prioritize product feedback to help drive highest-impact product investments across the university team.-Lead customer training sessions through office hours, webinars, and product marketing campaigns. Handshake's Mission:Help every student find a great job and build the foundations of a meaningful career, no matter where they go to school, what they’re majoring in, or who they know.

San Francisco Bay Area

With the Support team at Handshake, each day is a fast-paced adventure to create a great experience for customers within Handshake's rapidly-growing network of universities, students, and employers.This includes:-Developing training resources for audiences with varying technical experience through Help Center documentation, webinars, and proactive training.-Partnering directly with Handshake's university partners (directors of Career Services, IT, & alumni organizations) to tackle technical product questions and issues in real time.-Implementing a standardized product feedback collection process to inform high-impact product investments across the network of 600+ universities.-Analyzing self-service, product, & adoption metrics to scale business processes that support Handshake's rapidly growing customer base.

As a remote contractor with the Sales team, I interacted closely with Handshake's Career Services Management tool to create Sales documentation that aligns product functionality with potential customer needs.This includes:-Developing highly-customized RFPs for Handshake's top university prospects-Writing security documentation & questionnaires to meet the specifications of top university IT departments-Organizing a systematic tracking process to identify FAQs -which enabled self-service upon my transition.

Houghton, Mi

-Organized cross-functional initiatives with software developers, civil engineers, and CTT technical writers-Wrote & edited instructional documentation for the end users (state & local road agencies) of the CTT's road analysis solution, Roadsoft. -Designed promotional content such as conference collateral, visuals, and promotional posters for the CTT.-Performed lighweight usabilty testing of both the Roadsoft tool and legacy documentation in order to inform the technical writing department's project priorities.-Leveraged tools such as InDesign, Illustrator, Salesforce.

Houghton, Mi

-Researched & explored potential funding initiatives to support the needs of the Canterbury House community-Wrote & developed grant proposals that led to an additional $5k in funding-Interviewed stakeholders & organized program goals in order to better meet community needs.Canterbury House is a ministry of the Episcopal Church that provides an accepting cultural and social atmosphere for all students of Michigan Tech and Finlandia University and their families.

Houghton, Mi

-Led study teams & writing groups for core education courses: Global Issues, Composition, and Intro to Rhetoric.-Organized & implemented a research initiative for asynchronous online tutoring. Findings were implemented shortly after graduation.-Facilitated walk-in coaching for on a range of writing, communication, career, & research, projects for students of all disciplines & skill levels. Covered everything from personal statements & theses to intro essays.About the MTMC: The Center provides tutoring & communication-related guidance to all students across Michigan Tech's campus, ultimately to empower students with a variety of rhetorical tools.

Houghton, Mi

-Copy-edited, revised, and electronically entered submissions for the daily faculty newsletter, Tech Today. -Developed experience with Associated Press style guidelines & the university content management system.

Houghton, Mi

-Led a group of 16 first year students through Michigan Tech's week-long Orientation process - my main objective was to make their welcome to the campus community inviting and friendly.-Responsible for: -- Facilitating group interaction through icebreakers & strategic conversation topics around student success--Answering any and all student questions--Building & optimize student class schedules--Organizing Orientation events--Providing a positive & welcoming experience

Houghton, Mi

-Co-managed the internal approval workflow for university policies.-Developed a "Policy How-to" reference guide for university stakeholders-Developed content & designed a new "University Policy and Procedures" website -according to university style requirements-Updated the HTML/CSS formatting for the University Policy Manual

Marshfield, Wi

- Collaborated with software developers, building coordinators, and business analysts across the healthcare system to map software integration workflows. - Performed usability tests to identify business problems & potential workflow solutions for MCIS' Healthcare Management software tools.-Led a series of presentations to demo solution options, represent business needs, and highlight user concerns.-Wrote user stories, test cases, and performed debug testing